Insights & Highlights from FinanceConnect NYC presented by Jennifer Grazel, Director, Global Vertical Marketing, LinkedIn Marketing Solutions at FinanceConnect Sydney, May 14 2015.

2. Insights & Highlights from
FinanceConnect NYC
​Jennifer Grazel
​Director, Global Vertical Marketing
​LinkedIn

3. FinanceConnect 15

4. ​- Bob Dylan
​The Times They Are a-Changin’

5. ​Mohamed El-Erian
​- Chief Economic Adviser, Allianz
​“We are living in a world in which disruptors
come with their core competencies and are
disrupting existing industries.
​And they do it - by not being like the existing
industry by applying a core competency that
grew up somewhere else”

6. ​“Millennials are different
- they have grown up expecting
and empowered to have a more
self-directed life”
​“They are looking for
solutions not product”
​Mohamed El-Erian
​- Chief Economic Adviser, Allianz

7. DISRUPTION = INNOVATION

8. Authenticity ● Relevancy ● Dialogue
TRUST
#1

9. THE BRIDGE
to meaningful relationships
Relevant content builds
#2

10. CREATE
EXPERIENCES
Don’t Just Develop Content -

11. Becomes the Brand
THE CUSTOMER
DECISION JOURNEY
#3

12. Evaluate
BuyConsider
Advocate Experience
Bond
Marketing isn’t about branding,
it’s about the journey your provide the customer

13. ​“The only way you get to stay 165
years old is to re-invent yourself”
​Ed Gilligan
​ - President at American Express