The document summarizes free and paid tools on LinkedIn for hiring. It discusses using the free tools of creating a Company Page, posting Status Updates, starting a LinkedIn Group, posting on Pulse, and creating SlideShare presentations to build an employer brand. It then describes several paid tools for advertising jobs (Work With Us Ads), job posting (Job Slots), and sourcing candidates (Recruiter). Building an active employer brand with a mix of free and paid tools can help attract more qualified candidates and hire faster. The presentation encourages attendees to request a demo to learn more about LinkedIn Talent Solutions.

1. Crash Course:
Top Free and Paid
Tools on LinkedIn
April 27, 2016

2. Welcome to
“Top Free vs. Paid Hiring Tools on LinkedIn”
The webcast will start momentarily.
Grow your business with
LinkedIn Talent Solutions
Request a demo
https://business.linkedin.com/talent-solutions/contact-us
ADVERTISE
your open jobs
with
Work With Us Ads
2
BUILD
your brand
with
Career Pages
3
PROMOTE
Your jobs
with
Job Slots
4
FIND
qualified candidates
with
Recruiter
1

3.  Everyone on the line is muted
 Please type questions into the chat box
addressed to All Panelists
 Dedicated Q&A at the end
 The presentation and recording will be
sent via email after the webcast
Housekeeping notes:
Housekeeping notes:
 Everyone on the line is muted
 Please type questions into the chat box found on the
left of your screen
 Dedicated Q&A at the end
 Use #hiretowin to share learnings from today’s
webinar
 The presentation and recording will be sent via email
after the webinar
Toll free call in numbers
 Australia 1800-049-813
 New Zealand 0800-16940
 Singapore 800-101-2599

4. Haimee Code
Head of Customer Success,
SMB
Dana Fengler
Snr SMB Account Executive
Meet your presenters

5. Agenda
 Overview
 Free Tools
 Company page
 Status Updates vs. Sponsored Updates
 LinkedIn Groups
 Pulse
 SlideShare
 Paid Tools
 Build – Work With Us Ads
 Engage – Career Page
 Recruit – Jobs Slots & Job Posts Recruiter
 Summary
 Q&A

6. !
This presentation will only show product snapshots.
Contact us for a live demo.
https://business.linkedin.com/talent-solutions/contact-us

7. Growing global network by the numbers
Members
414M +
Members per second
>2 New
Traffic to LinkedIn
from mobile devices
57%

8. Professionals use LinkedIn to…
Identity
Build a
Professional identity
Network
Connect with
professionals globally
Knowledge
Consume or publish
professional content

9. Today’s focus is
Hire
Leveraging free tools & Talent
Solutions
• Find top candidates, faster
• Contact qualified candidates directly
• Build relationships with prospective
hires
Hiring
Managers
Talent
Pros
① Grow Team
62% SMBs expect hiring
volumes to increase in 2016
② Build Brand
72% SMBs say employer
brand has significant impact
hiring great talent
2016 SMB expectations

10. 2016 Recruiting Challenges
Q: What are your company's biggest obstacles to attracting the best talent?
24%
26%
38%
43%
46%
Finding candidates in high-demand talent pools
Compensation
Competition
Lack of awareness or interest in employer brand
Job location
Top SMB recruitment challenges
1
2
3
4
5

11. 2016 Recruiting Challenges
Q: What are your company's biggest obstacles to attracting the best talent?
24%
26%
38%
43%
46%
Finding candidates in high-demand talent pools
Compensation
Competition
Lack of awareness or interest in employer brand
Job location
Top SMB recruitment challenges
1
2
3
4
5

12. Free vs. paid:
Building a commercial brand
You &
Company Connections Candidates
Customers
Your
Brand
• Articles
• Videos
• Images / photos
• Presentations
• Blog posts
• Infographics
• Guides
• Reviews
• Lists
• How-tos
• eBooks
• Case studies
• Podcasts
• Research / data
• Tip sheets
• Product info
Company Page
Status Updates
(Sponsored Updates)
Groups
Pulse
SlideShare

13. Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare
Company Page
Build a presence for your business on LinkedIn
Benefits
① Tells your company story
② Engages followers
③ Share career opportunities
④ Builds credibility and trust
⑤ Creates a strong brand
Free

14. Status Updates to Sponsored Updates
Strong brands engage their audience with diverse content
Tips
① Post regularly
• 20% of followers are typically reached with one
status update.
• Companies that post 20 times a month, on
average, reach 60% of their followers with 1 or
more updates
Benefits
① Directly engage your audience
② Expand business visibility
③ Share company updates
④ Builds more connections
⑤ Creates a strong brand
Free
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare
① Active Sponsored Update
From your Company Page,
you can share specific
content with a targeted
audience and reach more
people and attract more
followers.
• Enhance post visibility
• Highlight post as
“Sponsored”
Benefits

15. LinkedIn Groups
Fast-track your company’s reputation as an industry leader
Resources
① Start a Group
linkedin.com/groups/
② Learn more about Groups
bit.ly/linkedingroups101
③ Get the guide
http://bit.ly/groupsguide
Benefits
① Create a new community
② Attract thousands of like-minded
③ Increases awareness & engagement
④ Drives traffic and leads
⑤ Creates a strong brand
Free
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare
4x more profile views
from out-of-
network
85 new conversations
per minute

16. Pulse
Publish personalized daily news to the right audience
Resources
① Download the app
Visit the App Store or Android Play Store
② Visit Pulse
bit.ly/visitpulse
Benefits
① 414+ million professionals
② Delivers your content to relevant
contacts via recommendations
③ Greater visibility with alerts
④ Builds a strong brand
Free
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare

17. SlideShare
Discover, share, and present presentations and infographics
Resources
① Learn more
bit.ly/slideshareforsmbs
② Get started
SlideShare.com
Benefits
① Reach 70+ million professionals
② Additional outlet to build thought
leadership
③ Traffic and lead generator
④ Builds a strong brand
Free
Suzanne Tran
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare

18. Summary
Free & paid hiring tools
You &
Company
Company Page
Status Updates
(Sponsored Updates)
Groups
Pulse
SlideShare
Request a demo and further explore Talent Solutions
https://business.linkedin.com/talent-
solutions/contact-us
Candidate
Connections
Advertisement
(Work With Us Ads)
Employer Branding
(Career Pages)
Job Posting
(Job Slots)
Sourcing
(Recruiter)
+

19. Companies with a strong employer brand
50%
Attract more talent
More qualified
applicants with a strong
talent brand
1-2x
Hire faster
Faster time to hire
compared to weak
brands
50%
Lower cost per hire
Decrease in hiring
spend compared to
weak brands
attract members who are 61% more likely to share their information
as a result of following the company
* LinkedIn research, 2013

20. Summary
Free & paid hiring tools
You &
Company
Company Page
Status Updates
(Sponsored Updates)
Groups
Pulse
SlideShare
Request a demo and further explore Talent Solutions
https://business.linkedin.com/talent-
solutions/contact-us
Candidate
Connections
Advertisement
(Work With Us Ads)
Employer Branding
(Career Pages)
Job Posting
(Job Slots)
Sourcing
(Recruiter)
+

21. Work With Us Ads
Attract more top talent to your company by putting job ads right on your employees LinkedIn profiles
Advertising
Work With Us Ads
Build
Career Page
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Get seen when candidates research or connect
with one of your employees.
Reach passive talent based on action
Displaying personalised job ads to every viewer.
50x higher click-through rate compared to
traditional ads, driving interested professionals to
your jobs, Career Page, and other destinations
Feature your most relevant jobs
Strengthen your talent pipeline

22. Summary
Free & paid hiring tools
You &
Company
Company Page
Status Updates
(Sponsored Updates)
Groups
Pulse
SlideShare
Request a demo and further explore Talent Solutions
https://business.linkedin.com/talent-
solutions/contact-us
Candidate
Connections
Advertisement
(Work With Us Ads)
Employer Branding
(Career Pages)
Job Posting
(Job Slots)
Sourcing
(Recruiter)
+

23. Advertising
Work With Us Ads
Build
Career Page
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Career Pages
Personalised experience just for candidates
Paid: Career Page
Benefits
① Showcase your employer brand
② Build a pipeline with potential
candidates
③ Increase your response rate
④ Engage your audience beyond
your current reach

24. Career Pages
Personalised experience just for candidates
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
2
3
4
Use LinkedIn data to personalize your audience's
experience based on who they are, what they do, and
more.
Personalised for your audience Bring your employer brand to life Get your jobs out to more people
Let your employees tell the story of your company culture,
business, or who you’re looking for in video testimonials.
Feature your job posts right where interested prospects
can find them — on your company’s Career Pages.

25. Summary
Free & paid hiring tools
You &
Company
Company Page
Status Updates
(Sponsored Updates)
Groups
Pulse
SlideShare
Request a demo and further explore Talent Solutions
https://business.linkedin.com/talent-
solutions/contact-us
Candidate
Connections
Advertisement
(Work With Us Ads)
Employer Branding
(Career Pages)
Job Posting
(Job Slots)
Sourcing
(Recruiter)
+

26. Quick comparison: Online Jobs & Job Slots
Online Jobs Job Slots
Flexibility & Pricing 1 job = 30 days, Pay per job Unlimited jobs per slot, all year round
(one job at a time per slot)
Applicant selection Manual CV sifting Smart filters save you hours of selection &
response
Candidate reach Automatically matches ideal
candidates
Automatically matches ideal candidates,
You can increase audience reach with extra
choice fields
Support Online help function Assigned support team for training & best
practice tips
Billing Credit Card only Annual company invoice
Tracking Visible to job poster only, no record if
that person leaves
Company owned dashboard provides reporting
and multiple user access
Advertising
Work With Us Ads
Build
Career Page
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Post your job and automatically recommend the right job to the right candidate

27. Post your job and automatically recommend the right job to the right candidate
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
Feature Jobs on Jobs homepage
Get the word out about great new jobs on your
company’s Career Page so prospects can easily find
their way to you.
Reach candidates in their inbox
Want to take your job posts further? Amplify your reach
by contacting the right candidates right in their inbox.
Promote Jobs in LinkedIn Search App
Then, get the visibility you need in the LinkedIn Job
Search App - so you’re sure to be seen by candidates
who are actively searching for jobs.
Job Slots and Posts

28. Post your job and automatically recommend the right job to the right candidate
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
Target top candidates
Harness all the power of LinkedIn’s data to promote your
jobs to just the right candidates.
Feature Jobs on homepage
Attract new prospects with personalized job postings
qualified candidates will see right on their homepages.
Feature Jobs on Career Page
Get the word out about great new jobs on your company’s
Career Page so prospects can easily find your jobs.
Job Slots and Posts

29. Summary
Free & paid hiring tools
You &
Company
Company Page
Status Updates
(Sponsored Updates)
Groups
Pulse
SlideShare
Request a demo and further explore Talent Solutions
https://business.linkedin.com/talent-
solutions/contact-us
Candidate
Connections
Advertisement
(Work With Us Ads)
Employer Branding
(Career Pages)
Job Posting
(Job Slots)
Sourcing
(Recruiter)
+

30. Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Bypass Search Limitations
Gain access to more search results
PaidFree
Sourcing candidates
Recruiter

31. Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Advance Search
Apply search filters to cut through to the best candidates
Sourcing candidates
Recruiter
PaidFree

32. Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Advance Search
Apply search filters to cut through to the best candidates
Sourcing candidates
Recruiter
PaidFree

33. Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
InMail Messages
Contact candidates with InMail (no introduction or contact info required)
150 InMails / mo. + mass mail + templates1st degree connections only
Patrick smith
Katy Homanick
Lou Binder
2x
Sourcing candidates
Recruiter
PaidFree
Followers are 2x more likely to respond to an InMail

34. Introducing the Next Generation of Recruiter

35. Search faster. Find top talent in less time, with an intuitive search experience.
Uncover hidden talent. Use dynamic search suggestions to expand and refine your
search in new ways.
Prioritize warm leads. Identify candidates who are more likely to engage with your
company.

36. Summary
Free & paid hiring tools
You &
Company
Company Page
Status Updates
(Sponsored Updates)
Groups
Pulse
SlideShare
Request a demo and further explore Talent Solutions
https://business.linkedin.com/talent-
solutions/contact-us
Candidate
Connections
Advertisement
(Work With Us Ads)
Employer Branding
(Career Pages)
Job Posting
(Job Slots)
Sourcing
(Recruiter)
+

37. Questions?
LinkedIn Talent Solutions offers a full suite of tools to
help you find, attract, and hire top candidates. Contact
us to learn more.
visit
https://business.linkedin.com/talent-
solutions/contact-us