Now, more than ever, your employment brand needs to be working hard to attract and retain top talent.
Join us for a 45-minute webcast to uncover where HR & Talent Acquisition leaders should focus in the year ahead to be competitive.
Jessica Tucci, National Employer Brand Leader at PWC and Kit Foong, Regional Business Development Director - APAC at Universum will talk about:
How you can define key audiences and develop a targeted talent attraction strategy
How to define a content strategy to engage effectively online
How you can use your Employer Brand to differentiate yourself from your competition
Top 10 scenario-based questions for hiring a Team Leader
Employer Branding - get ahead of the curve 2017
1. To listen to the presentation, please click “Audio” then “call using
computer”.
Live Webcast
Employer Branding – get ahead of the
curve in 2017
2. § Everyone on the line is muted
§ Please type questions into the chat box addressed to All Panelists
§ Dedicated Q&A at the end
§ The presentation and recording will be sent via email after the webcast
Housekeeping
3. Jessica Tucci
National Employer Brand Leader
PWC
Meet your speakers
Kit Foong
Regional Business Development Director APAC
Universum
4. For 28 years, we have partnered with organizations to build successful employer
brands
ActivationStoriesResearch
6. Employer Value Proposition = How you want to be seen
EMPLOYER
VALUE
PROPOSITION
What is in line with
corporate values
& communication?
What are
management’s
vision and goals?
What is attractive to
current and future
employees?
What are the target
group’s
preferences?
Is this in line with
how you are
currently
perceived?
Is repositioning
required?
In what areas do you
have a competitive
edge?
Where do you lag
behind your
competition?
What are seen as
strengths by
current employees?
Are there crucial
perceptions that
can be made true?
12. Territories – Positioning vs. Student attraction
drivers
Employer Attributes (WMAE) EVP Inclusion Relative Attraction (RANK)
% Business Engineering / IT
Training & Development 38 2nd 4th
Inspiring Purpose 30 19th 17th
Innovation 29 17th 1st
Clear path for advancement 25 12th 13th
High level of responsibility 25
Creative / dynamic
environment
24 5th 2nd
Diversity & inclusion 23
13. Global Local– WMAE Brand Guidelines
What have you included in your Employer Brand Guidelines?
94%
79%
79%
67%
65%
51%
1%
Definition of our employer
Creative identity / visual
Recruitment advertising
Advertising / communication
Guidance on social media
Guidance on internal
Other
14. Global Local – Communication Campaigns
WMAE – Campaign localization?
37%
47%
37%
23%
One global campaign
Targeted campaigns for
graduates / experienced hires
Targeted campaigns by region /
country
Targeted campaigns by job
function
16. Socializing – Content development
92%
88%
66%
48%
46%
28%
Employer websites / career
sites
LinkedIn
Facebook
YouTube
Twitter
Instagram
Which of the following have you developed employer brand content for?
17. Socializing
World’s most attractive employers content planning and creation
Content Creation ResponsibilityContent Planning for Social Media Channels
38%
41%
20%
2%
As and when
needed
2-3 months in
advance
6-12 months in
advance
more than a
year in advance
56%
22%
12%
11%
A dedicated team
within Talent
Marketing/Employer
Various teams across
the business
Corporate marketing
Outsourced to an
agency or consultant
18. Employer Brand Maturity Model
Traditional
Developing
Advanced
Leading
Talent Acquisition siloed
from HR
Close alignment
between TA and HR
Close alignment
between HR &
MarComms
Close alignment
between HR MarComms
& C-Suite
EVP driven recruitment
marketing
EVP driven, internal-
external, talent
marketing
EVP driven talent
management &
experience
Consistently branded
career / social sites
Active content
management & social
engagement
Employee generated
content, advocacy &
referral
Recruitment metrics
(CPH / TTH etc.)
Integrated metrics across
the employee life-cycle
Predictive, performance
driven analytics
HRD takes ultimate
accountability
CEO takes ultimate
accountability
Inconsistent job-focused
advertising
Reactive over-reliance
on agencies / paid
media
Partnership
Focus
Channels
Metrics
Ownership
19. Summary
§ EVPs increasingly the foundation for employer brand marketing
§ Most leading employers are investing more time, effort, and money into social media
§ This is increasingly balanced with targeted campaigns and rich local content
§ Most WMAE now have a dedicated content team and calendar
§ “Integrated” employer brand metrics also still work in progress for many
24. “My career will be
one of choice, not one
chosen out of
desperation. It will
align who I am with
what I do.”
Male graduate
employee PwC
Understand their expectations
26. PwC
We are the
#2 most powerful brand
Meaningful work in a
creative dynamic
environment
Build trust in society &
solve important problems
Unique selling pointsUnique selling points
41. Thank you
You will receive an email with the recording and the slides.
Join us next week for Employer Brand Week, every day new eBooks, guides, webcasts and
events.
Employer Brand Week 2016
12 – 16 September
http://lnkd.in/getnoticed