3. O N E .
T W O
.
T H R E E
.
F O U R .
LinkedIn
Agency
Influencer
Mark Ritson
Key Note
Tim Burrowes –
Panel
Dan Hochuli
Technical
A G E N D A
#agencyinfluencer2017
4. We empower
our members to
Network with your
professional world
Stay
Connected
Knowledge from
professional content
Stay
Informed
Access to online
education
Learn
Build your professional
brand and identity
Resume to
Reputation
#agencyinfluencer2017
5. Growing at 2+ members per second
we are the worlds largest professional network
500M
Members
130M+
APAC Members
8.9M+
ANZ Members
#agencyinfluencer2017
6. The largest distributor
of professional content
on the planet
9 Billion content impressions a
week
+40% increase in engaged feed
time
Almost 1,000 posts shared each
minute
10. LinkedIn Agency Influencer
TRACKING
METHODOLOGY
Based on these metrics & weights, an aggregate Influencer Score will be
calculated. Winners will be named on a monthly basis and at the end of the
competition
PA S S I V E ’ A C T I V I T Y
Profile views (10%)
Connections (5%)
Skills endorsements (5%)
P U B L I S H I N G
A C T I V I T Y
Publishing frequency (15%)
Page views of articles (20%)
Engagement of articles (25%)
S O C I A L A C T I V I T Y
Share frequency (5%)
Engagement of shares (15%)
11. T H E P R O G R A M
Using key data points
LinkedIn will measure how
well you use LinkedIn to build
your reputation and that of
your agency
Monthly
leaderboards will
be shared on our
microsite and
through the trade
press
Program will last
5 months and
culminate in an
awards dinner for
the top 10
Influencers in
each category
We will announce
the category
winners for 2017!
LinkedIn & Mumbrella are looking for
Australia’s biggest Agency Influencers of
2017
#agencyinfluencer2017