SEO Basics Part 1: Keyword Research How do you find the highest-paying keywords to your site that bring you tons of search engine traffic and conversions? Read SEO Basics Part 1 to find out! From the short guide, you will learn: - How to create a kernel list of keywords for your niche - How to determine the keywords people actually search for on Google and other search engines - How to pick the most profitable keywords from the list on the fly - Long-tail keywords vs short-tail keywords: which ones to use? - What free keyword analysis tools you can use - What industry-leading keyword research tools there are - How to end up with an actionable list of keywords for your site!

1. SEO Basics Part 1: Keyword
Research
Distilled tips from
“SEO in Practice”,
a practical guide to SEO
Read complete SEO Guide at SEOinPractice.Com

2. Part 1: SEO Keyword Research
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Promoting your website online starts
with finding the right keywords for it
However, these can’t be just
any keywords…
They should be the keywords
people actually use to
search for things online
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3. Part 1: SEO Keyword Research
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Thing is, search engines like Google
match the keywords people type in
with the keywords found on your site.
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4. Part 1: SEO Keyword Research
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If a positive match is found, your site gets displayed
in the search results!
So, if you want
prospects to find your
site, it has to contain
the keywords people
search for online.
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5. Part 1: SEO Keyword Research
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Now, how do you determine these
keywords?
1. Create a kernel list of terms
that best describe your biz
2. Ask friends, family, co-workers
to brainstorm
3. Use Thesaurus, Google or
other sources to get ideas
4. Expand your original list by
using keyword research tools
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6. Part 1: SEO Keyword Research
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What are keyword research tools for?
1. To expand your list of potentially
profitable keywords
2. To discover how often each
keyword is searched for
3. To estimate online competition for
each keyword
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7. Part 1: SEO Keyword Research
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Here are some keyword analysis tools you
can use:
1. Google's Keyword Tool (the keyword research app for Google
Adwords)
2. Google Trends (shows how a keyword's popularity changes over
time)
3. WordTracker (an independent keyword database)
4. Keyword Discovery (a third-party keyword research tool)
5. SEMRush (a great keyword suggestion tool)
*See more detail on how to implement these at SEOinPractice.Com

8. Part 1: SEO Keyword Research
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Don’t feel like using so many tools?
Grab Rank Tracker – SEO software that
collects data from 19 keyword research
apps:
• Google’s Keyword Tool
• Google Trends
• WordTracker
• Keyword Discovery
• SEMrush, and others!
Free trial is available at www.link-assistant.com/rank-tracker

9. Part 1: SEO Keyword Research
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Out of all the suggestions you get, how do you pick out
profitable keywords to use on your site?
FIRST, they should be the keywords
that:
• Attract the right kind of visitors
• Bring you a decent amount of Web
traffic
• Have relatively few competitors
ranking for them
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10. Part 1: SEO Keyword Research
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SECOND, avoid long-tails and make sure your tail
is not too short

• Short and generic words (aka
short-tails) attract too many
irrelevant visitors.
• Overly long key phrases (aka
long-tails) are not searched for
that often.
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11. Part 1: SEO Keyword Research
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Hence, the optimal length
for a key phrase is 2 to 4 words.
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12. Part 1: SEO Keyword Research
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THIRD, how do you pick out the keywords with the biggest
number of searches and the lest competition?
If you are using Excel spreadsheets,
you can do it by calculating the
keyword efficiency index (KEI)
for each keyword according to the
formula:
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13. Part 1: SEO Keyword Research
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So, the keywords with the highest efficiency index
would be the ones worth your marketing efforts
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14. Part 1: SEO Keyword Research
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By the way, if you use Rank Tracker, your keywords’ efficiency index
will be calculated automatically!
Pick the
best
keywords in
a snap!
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15. Part 1: SEO Keyword Research
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And finally, the last step!
Choose 5 best keywords to use on your site, as well as 30 alternative ones, and
65 keywords to reserve just in case → 100 target keywords total.
Voila, you now have 100 choice keywords to use in a campaign!
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16. What’s next?
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Read complete SEO Guide at
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*Grab the best SEO tools and more guides at
Link-Assistant.Com