How to find your golden marketing keywords

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Keywords are the basis of any online marketing campaign. Learn how you can find your golden marketing keywords that are popular with online users, help you reach the right audiences, and empower you to make greater profit online. Read full guide at http://www.link-assistant.com/news/keyword-research-2014.html Image credits: http://bridgeurl.com/slideshare-presentation-on-finding-marketing-keywords/all

Marketing Tecnologia Negócios

How to find
your golden marketing
K E Y W O R D S
…and make more $$$ online
A Web Marketer’s Guide

Keywords are the cornerstone of
any Internet marketing campaign

By using the right keywords you
reach the right people!
Which one would you call
“FOOTBALL”?

Carefully selected keywords
help avoid confusion
link-assistant.com/news/keyword-research-2014.html

Capiche?
link-assistant.com/news/keyword-research-2014.html

So, how do you discover
marketing keywords that:
(A) Say precisely what you want to say
(B) Are frequently looked up on Google
(C) Have the competition you’re capable of beating

While some marketers’ advice
hasn’t changed since 2005…
I use Google AdWords Tool
for keyword analysis, err…

In 2014, keyword research has
to be done is a whole new way…
Ever heard of Google’s
“Hummingbird” update?
It changed how SEOs do
keyword research forever!
link-assistant.com/news/keyword-research-2014.html

So, how do you do
keyword research
in 2014?
link-assistant.com/news/keyword-research-2014.html

If you’re dying to learn the answer,
check out this Free guide
or stay with us just a bit longer ->

Keyword Research in 2014
Part 1:
Brainstorming
keyword ideas
link-assistant.com/news/keyword-research-2014.html

You get suggestions from Google’s Keyword Planner
and end up with a homogeneous list like this ->
The old way
link-assistant.com/news/keyword-research-2014.html

Example: A person looking for “office
furniture” could also be interested in:
• Chairs, sofas, reception desks, office accessories, etc.
• Movable walls, raised floors, partitioning / screens
• Computers and technical equipment, etc.
The new way!
You go beyond keywords & search for
associated concepts. This way you get a
more diverse keyword list.

Some tools that can help you
diversify your keyword list are:
• Soovle
• Google Suggest (or Übersuggest for
automation)
• Google Trends
• Zenya
• Free online Thesaurus
link-assistant.com/news/keyword-research-2014.html

Find more tips on expanding
your keyword list at
link-assistant.com/news/keyword-research-2014.html

Keyword Research in 2014
Part 2:
Detecting profitable
keywords
link-assistant.com/news/keyword-research-2014.html

• Head to Google’s Keyword Planner
(previously AdWords Keyword Tool)
• Check the number of searches for your
keywords
• Pick the most popular keywords for a
campaign
The old way
link-assistant.com/news/keyword-research-2014.html

2. Choose keywords with the highest KEI
(KEI or keyword efficiency index reflects a keyword’s competition to popularity ratio)
3. Choose keywords that aren’t too general or
too specific
(Clothes - too general, The kind of clothes Hermione wears in Harry Potter - too specific)
The new way!
link-assistant.com/news/keyword-research-2014.html

Wondering how you can
discover such keywords?
Find out more at
link-assistant.com/news/keyword-research-2014.html

Keyword Research in 2014
Part 3:
Assessing your
competition
link-assistant.com/news/keyword-research-2014.html

The old way
You just go ahead & check how many
pages Google returns for a keyword:
link-assistant.com/news/keyword-research-2014.html

It’s not just about quantity –
It’s about quality!
The new way!
link-assistant.com/news/keyword-research-2014.html

Here’s how to assess
a competitor’s QUALITY
• Check what other sites link to them
• Analyze their website’s structure
• Analyze their website content ( and keywords)
• Check their site’s parameters as reported by
reputable marketing tools

Read more about how to assess
competition parameters at
link-assistant.com/news/keyword-research-2014.html

Read full keyword guide at:
2014 © Link-Assistant.Com
link-assistant.com/news/keyword-
research-2014.html

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How to find your golden marketing keywords

1. How to find your golden marketing K E Y W O R D S …and make more $$$ online A Web Marketer’s Guide

2. Keywords are the cornerstone of any Internet marketing campaign

3. By using the right keywords you reach the right people! Which one would you call “FOOTBALL”?

4. Carefully selected keywords help avoid confusion link-assistant.com/news/keyword-research-2014.html

5. Capiche? link-assistant.com/news/keyword-research-2014.html

6. So, how do you discover marketing keywords that: (A) Say precisely what you want to say (B) Are frequently looked up on Google (C) Have the competition you’re capable of beating

7. While some marketers’ advice hasn’t changed since 2005… I use Google AdWords Tool for keyword analysis, err…

8. In 2014, keyword research has to be done is a whole new way… Ever heard of Google’s “Hummingbird” update? It changed how SEOs do keyword research forever! link-assistant.com/news/keyword-research-2014.html

9. So, how do you do keyword research in 2014? link-assistant.com/news/keyword-research-2014.html

10. If you’re dying to learn the answer, check out this Free guide or stay with us just a bit longer ->

11. Keyword Research in 2014 Part 1: Brainstorming keyword ideas link-assistant.com/news/keyword-research-2014.html

12. You get suggestions from Google’s Keyword Planner and end up with a homogeneous list like this -> The old way link-assistant.com/news/keyword-research-2014.html

13. Example: A person looking for “office furniture” could also be interested in: • Chairs, sofas, reception desks, office accessories, etc. • Movable walls, raised floors, partitioning / screens • Computers and technical equipment, etc. The new way! You go beyond keywords & search for associated concepts. This way you get a more diverse keyword list.

14. Some tools that can help you diversify your keyword list are: • Soovle • Google Suggest (or Übersuggest for automation) • Google Trends • Zenya • Free online Thesaurus link-assistant.com/news/keyword-research-2014.html

15. Find more tips on expanding your keyword list at link-assistant.com/news/keyword-research-2014.html

16. Keyword Research in 2014 Part 2: Detecting profitable keywords link-assistant.com/news/keyword-research-2014.html

17. • Head to Google’s Keyword Planner (previously AdWords Keyword Tool) • Check the number of searches for your keywords • Pick the most popular keywords for a campaign The old way link-assistant.com/news/keyword-research-2014.html

18. The new way! link-assistant.com/news/keyword-research-2014.html 1. Choose keywords with the right intent • Look for commercial intent markers (Buy …, …Coupon, …Discount, …Deal, …Shipping) • Look for keywords with the “learn-more” intent (Best…, Top 10…, Cheap…, Affordable…, …Review, …Comparison, a brand name, a product name)

19. 2. Choose keywords with the highest KEI (KEI or keyword efficiency index reflects a keyword’s competition to popularity ratio) 3. Choose keywords that aren’t too general or too specific (Clothes - too general, The kind of clothes Hermione wears in Harry Potter - too specific) The new way! link-assistant.com/news/keyword-research-2014.html

20. Wondering how you can discover such keywords? Find out more at link-assistant.com/news/keyword-research-2014.html

21. Keyword Research in 2014 Part 3: Assessing your competition link-assistant.com/news/keyword-research-2014.html

22. The old way You just go ahead & check how many pages Google returns for a keyword: link-assistant.com/news/keyword-research-2014.html

23. It’s not just about quantity – It’s about quality! The new way! link-assistant.com/news/keyword-research-2014.html

24. Here’s how to assess a competitor’s QUALITY • Check what other sites link to them • Analyze their website’s structure • Analyze their website content ( and keywords) • Check their site’s parameters as reported by reputable marketing tools

25. Read more about how to assess competition parameters at link-assistant.com/news/keyword-research-2014.html

26. To your success!

How to find your golden marketing keywords

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How to find your golden marketing keywords