1. Big Buddy
Program

2. Our Goal
To increase high school student enrollment in
Career Prep 101 workshops through internet
marketing.

3. Understanding the Target
Consumer: High School Students
Attention divided
between various
apps and tools that
let them write, share,
video chat, and shop
More shopping has
moved online

4. Understanding the Target
Consumer: High School Students
After high school,
graduating students
are searching for
jobs
Looking to build a
future by deciding on
a career path

5. Internet Marketing
Techniques

6. OUR
PROCESS
IS EASY
Online Advertisements
Email Marketing
Search Engine Optimization

7. 1.
Online
Advertisements

8. Banner Ads
▸ School websites
▸ Church websites
▸ Movie theaters, events, businesses, etc.

9. 2.
Email Marketing

10. ● School email lists
● Build permission-based list with
use of incentives
● Online newsletters
● Personalization
● Special offers, new services, etc.
● Clear and concise call to action
● Mobile-optimized
Email Marketing

11. 3.
Search Engine
Optimization

12. Sponsored Search
Location
❖ Target high
school
students in
Baton Rouge
Format
❖ Small, text-
based ads
❖ Cost-per-click
Keywords
❖ Identify relative
keywords

13. Place your screenshot here
Google AdWords
Be seen by
customers at the
very moment that
they’re searching
on Google. Only
pay when they
click to visit your
website.

15. Estimated Budget: $500
Percent of Total Budget Total Amount
Online
Advertisements
25% $125
Email Marketing 40% $200
Search Engine
Optimization
35% $175

16. THANKS!
Any questions?

17. Appendix of Research
▸ http://www.huffingtonpost.com/common-sense-media/11-sites-and-
apps-kids-are-heading-to-after-facebook_b_3991614.html
▸ http://fusion.net/story/200450/heres-where-teens-are-shopping-as-
old-favorite-stores-go-extinct/
▸ http://www.campaigner.com/resource-center/getting-started/34-tips-
to-maximize-email-marketing-success.aspx
▸ https://blog.kissmetrics.com/beginners-guide-email-marketing/
▸ http://www.wordstream.com/search-engine-marketing
▸ http://webanalysis.blogspot.com/2012/10/5-tips-to-improve-
marketing-campaigns.html#axzz4195wmp1z