In this talk, Lindsay Bayuk from Pure Chat will cover the core concepts for building a great product and how to apply them to your WordPress site. Learn how to optimize your WordPress site and increase conversion with better targeting, positioning, messaging, personas and testing.
Wordcamp Salt Lake City 2015
https://www.purechat.com/
11. Target Definition
Categories Good Better Best
Years in Business 2-3 4 5+
Industry Bookkeeping Tax Prep CPA
Geography Regional Metro Area City
Relationship No Connection One Introduction Already
Connected
#ConversionChat
12. Your product is one
among millions. With
so many products, why
should a customer
choose yours?
Positioning answers
this question.
Positioning
#ConversionChat
13. Develop Personas
What do they do for work?
Where are they from?
How old are they?
Where do they get their information?
What motivates them?
How much money do they make?
What is their attitude towards life?
#ConversionChat
32. Give instant answers
and capture more
leads with our live
chat Wordpress
plugin.
www.purechat.com
Thanks to Unsplash and Startup Stock Photos for the great photos!
Notas do Editor
Even though the words are different, they feel the same to your website visitor.
Exaggerates the message in the headline and on the buttonThis isn’t just daring, they’re stealing words from their customers. This change resulted in a 14.3% lift. Interestingly though, this wasn’t the change that made the biggest difference. Their original CTA
Just the difference in button copy? 130% more clicks to sign up!