The pet industry is not only growing, but it's also changing, and it's changing fast! It's no-longer enough to hope that word of mouth will reach potential new clients in your area - your pet business needs to be visible 24/7 and easy to be found online, as well as offline! I believe that every local pet business owner deserves to know about the same marketing strategies that the big high street pet chains are using to capture leads every day. And, if you sign up for my newsletter - I will share my best marketing tips with you, absolutely free. www.mybrandbuddy.com

1. Why you need to re-think your
Local Pet Business
Marketing

2. There’s Never Been a Better
time to be in the Pet Industry
than Right Now!

3. the pet industry is currently a $58B+
industry, with over 45% of households
owning a cat and over 56% owning a dog.
$58B +

4. the Baby Boomers = the
Original Pet Parents
and their love for their pets is the main
reason for the market growth to date....
but...

5. But there are major
Changes
ahead!

6. As Baby Boomers are growing
older, and take on fewer pets
because of smaller income, health
issues and smaller homes - their
spending pattern will change
significantly.

7. Introducing the
New
Generation
of pet parents

8. The Gen X and Millennials, are a completely different kettle of fish, and
they have very different lifestyles and purchasing habits than the Baby
Boomer generation.

9. They lead busy lives, and are
less likely than the older
generation to stay loyal to
one specific brand.

10. The Gen X and Millennials grew up
with the Internet and they know how
to research every purchase.
They expect products, services, as
well as marketing for themselves and
their pets to keep a very high
standard.

11. For them - A dog groomer is
perceived as a doggie spa

12. And a dogwalker is a
fur baby nanny

13. And they expect the
marketing they see to be top-
notch!

14. "If you can't even be bothered to
set up a good website - how do I
know you'll be looking after my
pets?"
Source: interview with Gen X pet parent

15. So, how can you
effectively reach, and
market your local pet
biz to these customers?

16. It's simple.
Sign up for my Newsletter
& Get My Best Marketing Tips for Local
Pet Businesses sent straight to your
inbox.

17. (the Newsletter is
totally free ;-)

18. See you in your inbox soon!
- Linda