The document discusses Google Adwords enhancing their campaign settings in mid-2013, including adding new tabs, more control over bidding for different devices and locations, options to create mobile-friendly ads, and expanded use of ad extensions; until the changes are implemented, users can choose to use the new enhanced settings for new campaigns or keep the legacy settings. The enhancements are aimed at providing more powerful bidding, smarter ad creation and extended ad extensions.

1. Google Adwords Enhanced
Campaigns
What Happens in Action…
By Linda Galaziou
Google Adwords Qualified Individual
22 Feb 2013

2. When will this happen?
! Google will implement changes to all accounts in the
mid 2013.
! Until then you will have the option to remain to legacy
settings or change to enhance campaigns if you like.
! Once you create a new campaign, this will be set as
enhanced by default, but you can change it during the
creation to legacy settings before you press save.

3. Can I prevent it now from happening?
During the creation of a new campaign, before saving it switch
to legacy campaign settings if you don’t wish to have
enhanced campaigns enabled yet.

4. 1. What will you see at first?
This Column
Will
Automatically
Be added.

5. 2. Setting Tab
Below the
Settings Tab you
will see 4 other
Tabs added
Changes in
Devices
And Location
will
Appear as Well

6. 3. Powerful Bidding
A.
Separate bidding for mobile devices with full
browsers from -100% to +300%
You can exclude mobile phones by placing -100%
In the bidding section

7. Powerful Bidding
B.
Separate Bidding for Different Locations

8. 4. Smarter Ads
Check Device Preference in order to create mobile ads

9. 5. Ad Extensions Sitelinks
- New Features -

10. Ad extensions offered in
Campaign and Adgroup Level
This goes for:
• Call extension
• Offer extension
• Sitelinks
extension
• App extension

11. Thank you!
! Enjoy the benefits of Enhanced Campaigns.
Get started Now!