Ads Settings in Google. Discover why you see these ads in Google and learn how to see more relevant ads to your interests. For relevant articles please visit www.lindagalaziou.gr

1. Ads
Settings
Why
I
see
these
ads
on
GDN?
By
Linda
Galaziou

2. Have
you
ever
wondered…
• Why
you
see
these
ads
while
reading
ar6cles
across
the
web?
• How
your
favorite
e-­‐shop
found
you
on
Web
while
reading
news?
• How
the
compe6tors
of
your
brand
found
you
on
Web
and
told
you
that
there
is
50%
off
for
few
days.
Wouldn’t
you
visit
this
website
and
buy
a
similar
product
to
your
brand?

3. Factors
that
determine
which
ads
you
will
see
on
GDN
• Content
of
the
site
(
Google
allows
ads
based
on
contextual
targe6ng:
keywords
and
topics
)
• Recent
Geographic
Loca6on
• Google
Plus
and
You
Tube
profile
• Websites
and
apps
that
are
using
AdSense
• Types
of
websites
you
visit
• Mobile
apps
on
your
devices
• Previous
interac6ons
with
Google
Ads
• DoubleClick
cookie
on
your
Browser
• Se#ngs
in
the
Ads
Se#ngs

4. What
is
“Ads
Settings”?
• It
is
a
Google
tool
that
helps
you
control
the
ads
on
Google
and
Google
Ads
Across
the
Web
• You
can
access
it
here
:
google.com/se#ngs/ads‎

5. What
can
you
do
with
Ad
Settings?
• Discover
why
you
see
these
ads
lately
• Choose
ads
that
might
be
more
relevant
to
you
• Block
specific
adver6sers
• Opt
out
interest
targeted
ads

6. Ads
Settings
Interface
Example
of
Ads
Settings
interface
in
incognito
mode

7. Changing
your
Ads
Settings
• Gender
and
Age
can
be
changed
if
you
visit
your
Google
Profile

8. Adding
New
Interest
Categories
• Click
Edit
next
to
Interest
SeWngs
and
add
Interest
Categories
you
like
as
shown
in
the
next
slide
• Then
type
your
interest
category
in
the
box
and
press
Add
to
add
it

9. Adding
New
Interest
Categories

10. Deleting
Interest
Categories
• Click
Edit
next
to
Interest
SeWngs
and
delete
Interest
Categories
by
clicking
the
X
next
to
the
category
as
shown
below.

11. Opting
Out
of
Interest-­‐based
Google
ads
• If
you
select
to
Opt
Out
of
Interest-­‐based
Google
ads
you
will
see
this
message
• However,
this
is
not
recommended
since
you
might
lose
ads
that
you
are
actually
interested
in
• Instead,
change
your
ads
seWngs
in
order
to
see
more
relevant
ads

12. Hope
you
found
this
presenta6on
helpful...
THANK
YOU!