There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. Here's a list of 10 good landing pages to be inspired from.
3. Bulleted copy quickly communicates the benefits of the offer to the
prospects. While a minimalistic footer doesn’t distract prospects from
converting with links to other pages or social accounts. While the image
successfully serves as a visual representation of the offer.
5. This page gives no navigation option to the visitors which means no visible
way off the page. Links on the page might have you thinking they direct the
prospect elsewhere, but really they just bring you to the bottom of the page
to the form.
7. A benefit-oriented headline takes the lead on this landing page. It conveys to the
viewer that they’ll be able to make their own schedule. Few form fields make this
landing page form easy to complete. Instead of using one super-long form, Uber
has separated the sign-up process into a number of steps.
9. They used a non-hyperlinked logo which won’t allow visitors to leave the
page. An extremely short, one-field form only asks for zip code, and
collects more information later in the process. Also, A minimalistic
footer doesn’t distract prospects.
11. The page is balanced and well-organized. The simplicity and organization
of the page greatly help people to not feel overwhelmed or distracted when
they visit the page. The testimonial from 3 Day Blinds Corporation helps
make visitors feel comfortable with the Marketo and the brand in general.
13. The “How To” headline communicates a clear benefit. The image serves
as a visual representation of the offer, making it clear to the visitors what
they’ll get after converting.
15. The Amazon logo aligns Alexa with a powerful, well-known brand. The
copy is separated into digestible chunks for easy reading with a headline
that communicates clear benefit. They’ve emphasized on the features of
the product giving details of respective benefits.
17. The headline and sub headline work together to form a strong value
proposition with an image that gives an inside look into what using the
product is actually like. They have optimized the copy for better readability
into small chunks.
19. The CTA button color used by them contrasts the form and is easily
distinguishable from the rest of the page. The image serves as a visual
representation of the offer. They’ve used a simple headline showcasing what
the offer is about.
21. The images showcase how a Facebook online store looks on different
devices, so it helps the visitor visualize their store by converting on the short
form. The form is simple and easy to complete — only three fields and your
store is created.
22. TIPS FOR
LANDING PAGES
• Keep your page free of too much
information, too many images and too much
clutter.
• Make it easy to understand your
benefits with bullet points.
• Use complementary color schemes to make
your page appealing.
• Make sure all your pertinent landing page
information can be seen on screen.
• Your CTA should be the most prominent
feature on your landing page.
• Ask for the minimum amount of information.
• Keep your landing page free from any
navigation, extraneous links, or other
distractions.