This was a live webinar produced by Limelight Networks in conjunction with the American Marketing Association. The webinar offered listeners 7 ways to help them more easily incorporate video into their marketing strategies. Below is a walk-through of the slides, the slides (from slideshare.com), and Q&A pulled from the webinar itself.

1. Taming the Video Monster
#videomonster

2. #videomonster

3. #videomonster

4. #videomonster

5. #videomonster

6. Why has video become so
popular?
#videomonster

7. The ―Brain Lady‖
+
Susan Weinschenk, Ph.D.

8. #1. We focus on the face.
#videomonster

9. #2. Voice makes more meaning
#videomonster

10. #3. Seeing is believing
#videomonster

11. #4. It’s all about the motion

12. Video is intimidating
#videomonster

13. “Film and video can be intimidating
because it seems like it has to be a big
production or is too difficult to execute.”
#videomonster

14. Myth #1: Video is REALLY expensive
#videomonster

15. $4,00
0
#videomonster

16. Myth #2: You need
actors, wardrobe, make-up…
#videomonster

17. Myth #3: Stop filming! We forgot the
kitchen sink!
#videomonster

18. How Video Becomes Scary
The idea of adding
video to your
marketing
Lack of knowledge and
process
Don’t have the right
technologies (now have
to find them!)
The idea of having to
report on video
Monetizing video…and
producing the video
your audience wants!

19. Reality: Video has to be neither complicated nor
expensive.
#videomonster

20. EEEK!
#videomonster

21. 7 Challenges of the #Videomonster
1.
2.
3.
4.
5.
6.
7.
No process. No workflow.
Lots of disconnected systems.
Unmanaged. Video is everywhere.
Video is only in one place
No idea how the audience is engaging
You can make money from video?!
Content that talks all about him
#videomonster

22. #1: No process. No
workflow.
#videomonster

23. Create
Optimize
Manage
Monetize
Deliver
Engage
• A workflow is a
process—a series of
steps to get a video
from creation to the
user’s screen
• Helps organize
resources
• Prioritizes activities
• Also helps to educate
you about video:
– Formats and devices
– Monetization
opportunities
– Prioritize
#videomonster

24. #2: Disconnected Systems
#videomonster

25. Mobile delivery
Desktop delivery
Analytics
Ad insertion
#videomonster

26. Mobile delivery
Cloud storage
Analytics
Desktop delivery
Multi-site Publishing
Ad insertion
#videomonster

27. #videomonster

28. #3: Unmanaged video
#videomonster

29. • Your video library is
more than just a bunch
of files.
• It’s a collection that can
be organized (and
searched) by
type, subject, name, an
d more.
• Metadata is the key to
enable your users to
more easily find your
video.
#videomonster

30. #4: Video is only in one place
#videomonster

31. #videomonster

33. #5: No idea how the audience is engaging
#videomonster

35. • Video players, media
servers, and web
servers can provide a
host of data:
– Who is watching what
– Where are they
watching it from
– What devices are they
using?
– When did they stop
watching?
#videomonster

36. #6: You Can Make Money From Video?!
#videomonster

37. #videomonster

38. Opportunities for Monetization
• Advertising
– Bumper (pre and post video)
– Interstitial (in the video)
– In the player
– Overlay on the video
• Paywall
• Subscription
• Pay-per-view
#videomonster

39. #7: You aren’t very…
ful
#videomonster

40. “If you give a man a fish, you feed him
for a day. If you teach a man to fish,
you feed him for a lifetime.”
#videomonster

41. “If you sell something, you make a
customer today. If you help
someone, you make a customer for
life.”—Jay Baer, Youtility
#videomonster

42. Video…
#videomonster

43. How’d he tame the video monster?
#videomonster

44. Workflow
He developed a process to govern how
he creates, delivers, and optimizes his
online video. And he got buy-in from
everyone involved.
#videomonster

45. Platform
He assessed his current solution (in
meeting those workflow steps) and
switched to a platform that integrates a
bunch of different tools necessary to
create, manage, publish, monetize, and
report on video.
#videomonster

46. Management
He has managed his video library to
make it easy for users to search and
find related content. The platform he
uses includes an easy way to set
metadata across his entire library,
create channels, and publish a player.
#videomonster

47. Syndication
He is publishing his video on YouTube,
Vimeo, Pinterest, Instagram, Vine, and
his website through that platform.
Check a few boxes, push a button, and
blam—video everywhere.
#videomonster

48. Analysis
He is using multiple sources of
analytics to understand the behavior of
his users so that he can make
intelligent decisions about future video.
Thankfully that platform provides a cool
dashboard with all sorts of business
insights.
#videomonster

49. Monetization
He is monetizing his video through ads
and even pay-per-view. Both of these
are enabled by the platform he’s using
which takes away all the worry about
knowing nothing of ads and
monetization.
#videomonster

50. Helpful
He has videos that are helpful. These
videos are not about selling, not about
him, and definitely not about lion
taming.
#videomonster

51. So what does it all come down
to?
• That platform. Why are you trying to do it
all yourself? GET HELP!
• Oh yeah, and creating video content that
is helpful.

53. #videomonster

56. Get the book
today.
eBook or print.
Free.
http://www.limelight.com/landing/online-video-for-dummies.html

57. Sr. Director, Marketing Strategy
Limelight Networks
p: +1 602-850-4871
t: @_jasonthibeault
e: jt@llnw.com

58. Sr.
Director, Marketing
Strategy
Limelight Networks
p: +1 602-8504871
t:
@_jasonthibeault
e: jt@llnw.com
http://www.limelight.com/landing/online-video-for-dummies.html