Learn what it takes to build, manage, and deliver an awesome digital presence.
Digital marketing is changing. You can't just broadcast your message. You can't just scream louder than your competitor. You have to be smart about it. You have to tell a story that can reach your customer wherever they are, on whatever device. With a consistent story that connects emotionally to your audience you'll be able to rise above the digital marketing noise and really get their attention because you'll have an awesome digital presence.
A blog post with a slide-by-slide explanation coming soon!
29. I can tell you an idea, such as:
“The world is a very dangerous place.
If you walk alone, naïve, someone will
take advantage of you.
You could die.”
73. More than 1 billion unique users
visit YouTube each month
Over 4 billion hours of video are
watched each month on YouTube
72 hours of video are uploaded to
YouTube every minute
75. “52% of consumers say that watching product videos makes them more
confident in their online purchase decisions”
Internet Retailer, 2012
“…shoppers who viewed video were 174% more likely to purchase than
viewers who did not…”
Retail Touchpoints Channel Innovation
Awards, 2012
“Online video now accounts for 50% of all mobile traffic and up to 69% of
traffic on certain networks.”
Bytemobile Mobile Analytics Report, 2012
77. Step 1. Know your Digital Presence
Step 2. Understand the signs of DPD
Step 3. Tell stories
Step 4. Identify your purpose
Step 5. Continuing assessment
Step 6. Build a workflow
Step 7. Pick the Right Tools
Step 8. It’s Not Just About Technology
Step 9. Video kicks A@#