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IBM InterConnect 2015
Hi Everyone, I am Lillian.
I am the Founder & CEO of LEMKTG - a full marketing and digital transformation agency that believes in the necessity of
becoming a social business. Digital & Social and not merely tactics. They are a state of mind and shifts in the world of
business where the future is lead by consumers, their desires, and their need. My backgrounds include marketing, the ﬁne
arts, and cognitive science. I believe the fusion of qualitative and quantitative is the holistic approach necessary to truly
engage and meet where consumers exist right now and at all times. This is what they are creating as THEIR future, and
what ﬁrms need to align with and leverage to stay relevant & be successful.
Lillian Moya / Founder & CEO
& DROP YOUR IMAGE -> RIGHT CLICK -> SEND TO BACK
If people knew how hard I worked to get my
mastery, it wouldn’t seem so wonderful at all.
- Michelangelo -
Four Technologies Help Define the Smarter Enterprise
BIG DATA &
Embracing All Data
Deeper Relationships Constantly Adapt
Unlocking new engines of innovation - Your people.
Digital Transformation is Digital Mastery
Four Powerful Forces Are Converging
The new, efﬁcient way to drive growth with less
Knowing what value to put in people’s hands.
Big Data & Analytics
The new way to turn all of the forces at work into
C A M S
Being Everywhere on the Cloud
Social platforms are mature, and innovation is now in
the hands of the user. The cloud provides access to
applications, to storage, and to connectivity.
Data quality is gaining strength, and the decisions ﬁrms
were unable to make based on hard, data-driven facts
are the reality of our world. Over 70% of ﬁrms are
basing their strengths on analytics.
Time is Money
Technology is an innovative process in itself. To keep
abreast with these rapid changes security needs to be
taken into account consistently. Reliability is becoming
more and more important, and the more connected we
become the greater a ﬁrm’s responsibility.
Beacons, micro-location alerting, mobile consumption,
mobile payments, the Always-On, Always-Connected
world we live in, the ultimate personalized touch,
corporate efﬁciency, corporate transparency, and all
through a small device we can usually carry in a
We’ve created a world where we not only need to
interact, but desire to. Our nature is to share, and we
now have the best tools to interact and consistently
engage within our organizations, externally with
consumers. Technology has evolved to where we enjoy
building a repertoire.
Social Media, Social Business , Social Everywhere
The Social Business Landscape
The State of the Social Business Market in Germany
Millions of PCs to
Structured data to
an elastic cloud infrastructureRigid infrastructure to
Single transactions to
dynamic servicesStatic applications to
massive amounts of unstructured data
billions of mobile devices
Intelligent, proactive protection
Number of hours
employees spend writing
emails, searching for
of employees’ time spent
on activities that don’t
necessarily add to the
SOURCE: McKinsey Global Institute, The social economy: Unlocking value and productivity through social technologies, July 2012, http://www.mckinsey.com/insights/
Internal Business Efﬁciency
They are using
81% stated that
businesses vs. 39%
of other ﬁrms
78% said that enabling
employees to work
outside the ofﬁce was
their highest investment
priority; 64% said that
faster response time to
customers was the
primary reason to invest
70%+ of mobile
indicate they are
with existing systems
vs. 40% of other ﬁrms
+80% indicated that
they were effective in
security issues, the
How Mobile Vision Is Being Created
ActionData Information Insight
Driving Digital Transformation from Big Data
Responding to the
Veracity of big
1 in 3 business leaders don’t trust
the information they use to make
80% of the
world s data is
Characteristics of Big Data -> A New Approach
CES 2015 in January
• The Ring: An IoT product that allows you to control
devices through gestures.
• 3-D printing objects that feel like wood or iron
• Wall-sized tablets akin to Ray Bradburry’s Farenheit
451. Smart walls we engage with.
Digital Transformation, IoT Alignment, & CAMS
We are in the Digital Age… Where EVERYTHING is CONNECTED
60% + of ﬁrms utilize the cloud for
IT-related operations. 82% + of
cloud adopters saved money by
moving into cloud.
Since 2013 over 70% of ﬁrms have
been using data analytics. This is
the brain of a smart, connected
95.5% of the world population has
a mobile subscription.
Approximately 7 billion people in
58% of individuals, have claimed a
presence in a social network.
These statistics include Twitter,
Facebook, Linkedin, & Google+.
Digital Transformation into the Digital Future
What is YOUR vision?
Make the change happen. The digital
opportunity is right for any and every
industry. The biggest opportunity is in
exploiting digital advantages to build
superior competitive positions. Looking
inward operational processes are
transformed to increase efﬁciency and
2Digital Transformation Only
Happens with Digital Investment
Almost everything we do has been
digitized these days, and the trend
continues. This has powered the world
with a deluge of information. We live in a
world full of precious data. The tools we
invest in will help ﬁrms learn from
choices, trends, and provide an agile
The key to transformation and integration
is the top-down ability to take everything
our investments gather and use to make
better decisions, better processes, and
increase the quality of the experience we
deliver in this consumer-driven world.
This is what fosters continuous
Thank You / Gracias / Muito Obrigada
Lillian Moya / Founder & CEO LEMKTG Inc