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Robo
creative business presentation
1
© 2014 IBM Corporation
Why Digital
Transformation is
Essential for Industries
and Co...
IBM InterConnect 2015
Hi Everyone, I am Lillian.
I am the Founder & CEO of LEMKTG - a full marketing and digital transform...
& DROP YOUR IMAGE -> RIGHT CLICK -> SEND TO BACK
If people knew how hard I worked to get my
mastery, it wouldn’t seem so w...
4
Four Technologies Help Define the Smarter Enterprise
BIG DATA &
ANALYTICS
SOCIAL BUSINESS
ENTERPRISE
MOBILITY
CLOUD COMP...
Social
Unlocking new engines of innovation - Your people.
5
Digital Transformation is Digital Mastery
Four Powerful Forces...
6
C A M S
Being Everywhere on the Cloud
Social platforms are mature, and innovation is now in
the hands of the user. The c...
7
The Social Business Landscape
The State of the Social Business Market in Germany
Social Business
8
Millions of PCs to
Structured data to
an elastic cloud infrastructureRigid infrastructure to
Reactive security
Single tr...
9
Number of hours
employees spend writing
emails, searching for
information and
collaborating internally
of employees’ tim...
10
They are using
mobile to
create new
business value
They are
mobilizing their
employees to
serve the
customer
They are
u...
11
ActionData Information Insight
Results
Driving Digital Transformation from Big Data
12
Collectively analyzing
the broadening
Variety
Responding to the
increasing Velocity
Cost efficiently
processing the
gro...
13
© 2014 International Business Machines Corporation 21
of new IT investments
will directly involve
line of business
exec...
14
© 2014 International Business Machines Corporation 23
5B intelligent
devices
shipped by 2016 & 22B
connected devices by...
15
© 2014 International Business Machines Corporation 26
As you use Cloud anyway, it is a question of what Hybrid you use
...
16
CES 2015 in January
• The Ring: An IoT product that allows you to control
devices through gestures.
• 3-D printing obje...
60%
70%
96%
58%
Digital 60
%
70
%
96
%
72
%
17
Digital Transformation, IoT Alignment, & CAMS
We are in the Digital Age… Wh...
18
Key Take-Aways
Digital Transformation into the Digital Future
1
What is YOUR vision?
Make the change happen. The digita...
19
Thank You / Gracias / Muito Obrigada
Lillian Moya / Founder & CEO LEMKTG Inc
LEMKTG.Com
Blog: www.lillianmoya.com
Twitt...
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  1. 1. Robo creative business presentation 1 © 2014 IBM Corporation Why Digital Transformation is Essential for Industries and Companies to Align with the IoT
  2. 2. IBM InterConnect 2015 Hi Everyone, I am Lillian. I am the Founder & CEO of LEMKTG - a full marketing and digital transformation agency that believes in the necessity of becoming a social business. Digital & Social and not merely tactics. They are a state of mind and shifts in the world of business where the future is lead by consumers, their desires, and their need. My backgrounds include marketing, the fine arts, and cognitive science. I believe the fusion of qualitative and quantitative is the holistic approach necessary to truly engage and meet where consumers exist right now and at all times. This is what they are creating as THEIR future, and what firms need to align with and leverage to stay relevant & be successful. Lillian Moya / Founder & CEO 2
  3. 3. & DROP YOUR IMAGE -> RIGHT CLICK -> SEND TO BACK If people knew how hard I worked to get my mastery, it wouldn’t seem so wonderful at all. - Michelangelo - 3
  4. 4. 4 Four Technologies Help Define the Smarter Enterprise BIG DATA & ANALYTICS SOCIAL BUSINESS ENTERPRISE MOBILITY CLOUD COMPUTING Client-centric Digitally-savvy Insight-driven Embracing All Data Forge Deeper Relationships Constantly Adapt
  5. 5. Social Unlocking new engines of innovation - Your people. 5 Digital Transformation is Digital Mastery Four Powerful Forces Are Converging Cloud The new, efficient way to drive growth with less investment. Mobile Knowing what value to put in people’s hands. Big Data & Analytics The new way to turn all of the forces at work into competitive advantage.
  6. 6. 6 C A M S Being Everywhere on the Cloud Social platforms are mature, and innovation is now in the hands of the user. The cloud provides access to applications, to storage, and to connectivity. Strategical Moves Data quality is gaining strength, and the decisions firms were unable to make based on hard, data-driven facts are the reality of our world. Over 70% of firms are basing their strengths on analytics. Time is Money Technology is an innovative process in itself. To keep abreast with these rapid changes security needs to be taken into account consistently. Reliability is becoming more and more important, and the more connected we become the greater a firm’s responsibility. Being Mobile Beacons, micro-location alerting, mobile consumption, mobile payments, the Always-On, Always-Connected world we live in, the ultimate personalized touch, corporate efficiency, corporate transparency, and all through a small device we can usually carry in a pocket. S We’ve created a world where we not only need to interact, but desire to. Our nature is to share, and we now have the best tools to interact and consistently engage within our organizations, externally with consumers. Technology has evolved to where we enjoy building a repertoire. Social Media, Social Business , Social Everywhere
  7. 7. 7 The Social Business Landscape The State of the Social Business Market in Germany Social Business
  8. 8. 8 Millions of PCs to Structured data to an elastic cloud infrastructureRigid infrastructure to Reactive security Single transactions to dynamic servicesStatic applications to massive amounts of unstructured data billions of mobile devices personalized engagement Intelligent, proactive protection Transformations
  9. 9. 9 Number of hours employees spend writing emails, searching for information and collaborating internally of employees’ time spent on activities that don’t necessarily add to the bottom line 70%!28! SOURCE: McKinsey Global Institute, The social economy: Unlocking value and productivity through social technologies, July 2012, http://www.mckinsey.com/insights/ high_tech_telecoms_internet/the_social_economy Internal Business Efficiency
  10. 10. 10 They are using mobile to create new business value They are mobilizing their employees to serve the customer They are unlocking core business knowledge for mobile apps They are securing the mobile enterprise 81% stated that mobile is fundamentally changing their businesses vs. 39% of other firms 78% said that enabling employees to work outside the office was their highest investment priority; 64% said that faster response time to customers was the primary reason to invest 70%+ of mobile strategy leaders indicate they are effective at Integrating mobile with existing systems vs. 40% of other firms +80% indicated that they were effective in addressing mobile security issues, the #2 greatest technology challenge associated with mobile How Mobile Vision Is Being Created
  11. 11. 11 ActionData Information Insight Results Driving Digital Transformation from Big Data
  12. 12. 12 Collectively analyzing the broadening Variety Responding to the increasing Velocity Cost efficiently processing the growing Volume Establishing the Veracity of big data sources 30 Billion RFID sensors and counting 1 in 3 business leaders don’t trust the information they use to make decisions 50x 35 ZB 2020 80% of the world s data is unstructured 2010 Characteristics of Big Data -> A New Approach
  13. 13. 13 © 2014 International Business Machines Corporation 21 of new IT investments will directly involve line of business executives by 2016 of business leaders plan to buy technology without involving IT of IT budgets are spent on operations and maintenance of all net new software applications in 2014 will be delivered in the cloud will control more IT buying decisions by 2017 than the CIO Cloud is redefining technology, business and entire industries Strategic Imperative: Remake IT for the next Era of Cloud
  14. 14. 14 © 2014 International Business Machines Corporation 23 5B intelligent devices shipped by 2016 & 22B connected devices by 2020 67% of global consumers want to use mobile devices to complete retail transactions 20% of business users replace email as the primary source of communication 40% of people socialize more online than they do face-to-face 2x increase in companies with substantial cloud implementations by 2014 57% of companies using cloud to drive competitive and cost advantages Social Cloud Big Data & Analytics Mobile The emergence of social, mobile, cloud, big data and analytics are fundamentally changing how we live, work and interact What is Cloud
  15. 15. 15 © 2014 International Business Machines Corporation 26 As you use Cloud anyway, it is a question of what Hybrid you use Internet of Everything Internet of Things Internet of Information Internet of People Which Cloud Digital Alignment to the IoT and A Consumer’s World
  16. 16. 16 CES 2015 in January • The Ring: An IoT product that allows you to control devices through gestures. • 3-D printing objects that feel like wood or iron • Wall-sized tablets akin to Ray Bradburry’s Farenheit 451. Smart walls we engage with.
  17. 17. 60% 70% 96% 58% Digital 60 % 70 % 96 % 72 % 17 Digital Transformation, IoT Alignment, & CAMS We are in the Digital Age… Where EVERYTHING is CONNECTED 60% + of firms utilize the cloud for IT-related operations. 82% + of cloud adopters saved money by moving into cloud. Cloud Since 2013 over 70% of firms have been using data analytics. This is the brain of a smart, connected planet. Analytics 95.5% of the world population has a mobile subscription. Approximately 7 billion people in 2014. Mobile 58% of individuals, have claimed a presence in a social network. These statistics include Twitter, Facebook, Linkedin, & Google+. Social
  18. 18. 18 Key Take-Aways Digital Transformation into the Digital Future 1 What is YOUR vision? Make the change happen. The digital opportunity is right for any and every industry. The biggest opportunity is in exploiting digital advantages to build superior competitive positions. Looking inward operational processes are transformed to increase efficiency and innovativeness. 2Digital Transformation Only Happens with Digital Investment Almost everything we do has been digitized these days, and the trend continues. This has powered the world with a deluge of information. We live in a world full of precious data. The tools we invest in will help firms learn from choices, trends, and provide an agile landscape. 3 Working Fast The key to transformation and integration is the top-down ability to take everything our investments gather and use to make better decisions, better processes, and increase the quality of the experience we deliver in this consumer-driven world. This is what fosters continuous innovation.
  19. 19. 19 Thank You / Gracias / Muito Obrigada Lillian Moya / Founder & CEO LEMKTG Inc LEMKTG.Com Blog: www.lillianmoya.com Twitter: @LillianMoya LinkedIn: www.linkedin.com/in/lillianmoya5479/

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