1. Robo
creative business presentation
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© 2014 IBM Corporation
Why Digital
Transformation is
Essential for Industries
and Companies to Align
with the IoT

2. IBM InterConnect 2015
Hi Everyone, I am Lillian.
I am the Founder & CEO of LEMKTG - a full marketing and digital transformation agency that believes in the necessity of
becoming a social business. Digital & Social and not merely tactics. They are a state of mind and shifts in the world of
business where the future is lead by consumers, their desires, and their need. My backgrounds include marketing, the fine
arts, and cognitive science. I believe the fusion of qualitative and quantitative is the holistic approach necessary to truly
engage and meet where consumers exist right now and at all times. This is what they are creating as THEIR future, and
what firms need to align with and leverage to stay relevant & be successful.
Lillian Moya / Founder & CEO
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3. & DROP YOUR IMAGE -> RIGHT CLICK -> SEND TO BACK
If people knew how hard I worked to get my
mastery, it wouldn’t seem so wonderful at all.
- Michelangelo -
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4. 4
Four Technologies Help Define the Smarter Enterprise
BIG DATA &
ANALYTICS
SOCIAL BUSINESS
ENTERPRISE
MOBILITY
CLOUD COMPUTING
Client-centric
Digitally-savvy
Insight-driven
Embracing All Data
Forge
Deeper Relationships Constantly Adapt

5. Social
Unlocking new engines of innovation - Your people.
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Digital Transformation is Digital Mastery
Four Powerful Forces Are Converging
Cloud
The new, efficient way to drive growth with less
investment.
Mobile
Knowing what value to put in people’s hands.
Big Data & Analytics
The new way to turn all of the forces at work into
competitive advantage.

6. 6
C A M S
Being Everywhere on the Cloud
Social platforms are mature, and innovation is now in
the hands of the user. The cloud provides access to
applications, to storage, and to connectivity.
Strategical Moves
Data quality is gaining strength, and the decisions firms
were unable to make based on hard, data-driven facts
are the reality of our world. Over 70% of firms are
basing their strengths on analytics.
Time is Money
Technology is an innovative process in itself. To keep
abreast with these rapid changes security needs to be
taken into account consistently. Reliability is becoming
more and more important, and the more connected we
become the greater a firm’s responsibility.
Being Mobile
Beacons, micro-location alerting, mobile consumption,
mobile payments, the Always-On, Always-Connected
world we live in, the ultimate personalized touch,
corporate efficiency, corporate transparency, and all
through a small device we can usually carry in a
pocket.
S
We’ve created a world where we not only need to
interact, but desire to. Our nature is to share, and we
now have the best tools to interact and consistently
engage within our organizations, externally with
consumers. Technology has evolved to where we enjoy
building a repertoire.
Social Media, Social Business , Social Everywhere

7. 7
The Social Business Landscape
The State of the Social Business Market in Germany
Social Business

8. 8
Millions of PCs to
Structured data to
an elastic cloud infrastructureRigid infrastructure to
Reactive security
Single transactions to
dynamic servicesStatic applications to
massive amounts of unstructured data
billions of mobile devices
personalized engagement
Intelligent, proactive protection
Transformations

9. 9
Number of hours
employees spend writing
emails, searching for
information and
collaborating internally
of employees’ time spent
on activities that don’t
necessarily add to the
bottom line
70%!28!
SOURCE: McKinsey Global Institute, The social economy: Unlocking value and productivity through social technologies, July 2012, http://www.mckinsey.com/insights/
high_tech_telecoms_internet/the_social_economy
Internal Business Efficiency

10. 10
They are using
mobile to
create new
business value
They are
mobilizing their
employees to
serve the
customer
They are
unlocking
core business
knowledge for
mobile apps
They are
securing the
mobile
enterprise
81% stated that
mobile is
fundamentally
changing their
businesses vs. 39%
of other firms
78% said that enabling
employees to work
outside the office was
their highest investment
priority; 64% said that
faster response time to
customers was the
primary reason to invest
70%+ of mobile
strategy leaders
indicate they are
effective at
Integrating mobile
with existing systems
vs. 40% of other firms
+80% indicated that
they were effective in
addressing mobile
security issues, the
#2 greatest
technology challenge
associated with
mobile
How Mobile Vision Is Being Created

11. 11
ActionData Information Insight
Results
Driving Digital Transformation from Big Data

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Collectively analyzing
the broadening
Variety
Responding to the
increasing Velocity
Cost efficiently
processing the
growing Volume
Establishing the
Veracity of big
data sources
30
Billion
RFID
sensors and
counting
1 in 3 business leaders don’t trust
the information they use to make
decisions
50x
35
ZB
2020
80% of the
world s data is
unstructured
2010
Characteristics of Big Data -> A New Approach

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© 2014 International Business Machines Corporation 21
of new IT investments
will directly involve
line of business
executives by 2016
of business leaders
plan to buy technology
without involving IT
of IT budgets are
spent on operations
and maintenance
of all net new software
applications in 2014
will be delivered
in the cloud
will control more IT
buying decisions by
2017 than the CIO
Cloud is redefining technology, business and entire industries
Strategic Imperative: Remake IT for the next Era of Cloud

14. 14
© 2014 International Business Machines Corporation 23
5B intelligent
devices
shipped by 2016 & 22B
connected devices by 2020
67% of global
consumers
want to use mobile devices to
complete retail transactions
20% of
business users
replace email as the primary
source of communication
40% of
people
socialize more online than they
do face-to-face
2x increase in
companies
with substantial cloud
implementations by 2014
57% of
companies
using cloud to drive competitive
and cost advantages
Social
Cloud
Big Data &
Analytics
Mobile
The emergence of social, mobile, cloud, big data and analytics are fundamentally
changing how we live, work and interact
What is Cloud

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© 2014 International Business Machines Corporation 26
As you use Cloud anyway, it is a question of what Hybrid you use
Internet of
Everything
Internet of Things
Internet of Information
Internet of People
Which Cloud
Digital Alignment to the IoT and A Consumer’s World

16. 16
CES 2015 in January
• The Ring: An IoT product that allows you to control
devices through gestures.
• 3-D printing objects that feel like wood or iron
• Wall-sized tablets akin to Ray Bradburry’s Farenheit
451. Smart walls we engage with.

17. 60%
70%
96%
58%
Digital 60
%
70
%
96
%
72
%
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Digital Transformation, IoT Alignment, & CAMS
We are in the Digital Age… Where EVERYTHING is CONNECTED
60% + of firms utilize the cloud for
IT-related operations. 82% + of
cloud adopters saved money by
moving into cloud.
Cloud
Since 2013 over 70% of firms have
been using data analytics. This is
the brain of a smart, connected
planet.
Analytics
95.5% of the world population has
a mobile subscription.
Approximately 7 billion people in
2014.
Mobile
58% of individuals, have claimed a
presence in a social network.
These statistics include Twitter,
Facebook, Linkedin, & Google+.
Social

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Key Take-Aways
Digital Transformation into the Digital Future
1
What is YOUR vision?
Make the change happen. The digital
opportunity is right for any and every
industry. The biggest opportunity is in
exploiting digital advantages to build
superior competitive positions. Looking
inward operational processes are
transformed to increase efficiency and
innovativeness.
2Digital Transformation Only
Happens with Digital Investment
Almost everything we do has been
digitized these days, and the trend
continues. This has powered the world
with a deluge of information. We live in a
world full of precious data. The tools we
invest in will help firms learn from
choices, trends, and provide an agile
landscape.
3
Working Fast
The key to transformation and integration
is the top-down ability to take everything
our investments gather and use to make
better decisions, better processes, and
increase the quality of the experience we
deliver in this consumer-driven world.
This is what fosters continuous
innovation.

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Thank You / Gracias / Muito Obrigada
Lillian Moya / Founder & CEO LEMKTG Inc
LEMKTG.Com
Blog: www.lillianmoya.com
Twitter: @LillianMoya
LinkedIn: www.linkedin.com/in/lillianmoya5479/