20 year hyper marketing plan for lilibeth maravilla

SHAPING A MEANINGFUL EXISTENCE
A 20 YEAR CAREER AND FAMILY DRIVEN
MARKETING PLAN FOR HEART AND
VASCULAR DOC/SUPERMOM LILIBETH
Lilibeth Martin Maravilla
Oct, 2016
www.heartdocblogspot.com

MY JOURNEY TOWARDS ACHIEVING A
MEANINGFUL EXISTENCE
HOW TO GET THERE…
VISION/MISSION
ROLES/ DAILY TASKS
(PRODUCT PROTFOLIO)
BRAND LAUNCH
GENERAL GUIDES IN ACHIEVING MY PLAN
HOW I SEE MYSELF: NOW AND 20 YEARS
AFTER
STARTEGIES IN ACHIEVING MY GOALS

TRAVEL THE RIGHT PATH TOWARDS
ACHIEVING A MEANINGFUL EXISTENCE
My Z in this journey…
My mission in this life is to be an
instrument of God’s healing hands, to
cure and comfort individuals afflicted
by heart and vascular diseases,
improving their survival and quality of
lives;
to contribute towards achieving a
healthy society by working one step
backward, preventing the occurence of
these lifestyle diseases.

TRAVEL SLOWLY BUT SURELY:
DELIVER MY DAILY TASKS WITH HIGH
PERFORMANCE
• Grateful daughter
• Caring sister and aunt
• Model and loving mother
• Dependable friend
• Hardworking and compassionate
physician
• Versatile doctor
• Firm mentor
• Inspiring leader
• A person for others

ENSURE THAT EVERY SINGLE STEP LEAVES
BEHIND A LASTING FOOTPRINT
GRATEFUL DAUGHTER

CARING SISTER AND AUNT

MODEL AND LOVING MOTHER

DEPENDABLE FRIEND

HARDWORKING AND COMPASSIONATE
PHYSICIAN

VERSATILE DOCTOR

FIRM MENTOR

INSPIRING LEADER; A PERSON FOR OTHERS

MY OWN BRAND
HEART AND VASCULAR DOC / SUPERMOM LILIBETH
HEART AND
VASCULAR DOC SUPERMOM LILLY BEE

THE FIFTH DISCIPLINE
PETER SENGE
TO BECOME AN EFFECTIVE PART OF A LEARNING
ORGANIZATION IN MY CLINICAL PRACTICE,
TEACHING AND SOCIETY AFFILIATIONS
Shared vision: Our shared vision as physicians is to deliver the
outmost care to our patients. This can be achieved by continued
learning and by imparting these knowledge to our fellow
physicians, paramedical personnel and the community.
Mental Model: My positive perception can change my behavior
towards the various scenario in my clinical practice: treatment of
cardiac patients with limited resources; openness to seek help in
difficult cases.

PETER SENGE
Personal mastery: I continuously update myself in
Cardiology, which forms the bulk of my practice.
I am also mastering new specialized skills in Peripheral
Vascular Medicine, which is where I have a niche ( 117
Vascular Subspecialists in the country of 104M people).
Beyond my private practice, I need to understand how the
organizations for which I am a part, work. This can be
achieved by learning management at AGSB.

PETER SENGE
Team learning: I practice with a team of competent specialists
since majority of our patients are afflicted with multiple diseases.
I am also a part of the training core of our department, where I
teach and learn from my colleagues and residents.
I take active part in various medical organizations, working with
other doctors in pursuing various advocacies for the community.
System Thinking: I approach my organization like a patient
whom I should manage holistically, identify the root cause of a
disease and not just treat the symptoms.

THE ALCHEMIST
PAULO COELHO
FRAMEWORKS OF MY LIFE’S PLAN:
Pursue my personal Legend (what I have always wanted to
accomplish): I have accomplished my dream of becoming a
doctor, like my parents, and further specializing.
I have also succeed in being a model to my kids, who all
pursued the same profession.
"when you want something, all the universe conspires in
helping you to achieve it.”

THE ALCHEMIST
PAULO COELHO
Value freedom and do not be afraid to take the risk in
quest of my destiny: Everything that I accomplish is
the result of my freedom to choose on what I want to
learn and explore.
True treasure is more than gold and can be found
where one originated: True treasure, which is more
than all the achievements, is the good relationship
that I have with my family and the community from
which I am a part.

HOW I SEE MYSELF: NOW AND
20 YEARS AFTER
HERE AND NOW
• 49 YEARS OLD
• WITH GROWN-UP
DAUGHTERS (RNs,MD)
• PRACTICING CLINICIAN
• CLINICAL
TRAINOR/MENTOR/CO
C
• MANAGING RENTAL
BUSINESS
• FINANCIALLY STABLE
END IN MIND
• STRONG 69 YEARS OLD
• ENJOYING MY
GRANDCHILDREN
• GOING BACK TO OIL
PAINTING
• WRITING MY BOOK: “THE
STORY OF MY LIFE”
• TAKING PART IN NGOs
AND OUR PARISH
CHURCH
• OVERSEEING A FAMILY
BUSINESS, LIVING IN
INTEREST/PENSION

STRATEGIES THAT I REGULARLY
FOLLOW TO ATTAIN MY GOAL
• STAY PHYSICALLY FIT AND HEALTHY: I am an
ovofescovegetarian for 13 years; I sleep at a minimum of
6 hours a night; I undergo routine annual medical
examinations; I avoid unnecessary stress.
• I ORGANIZE MY ACTIVITIES BY KEEPING A LIST OF
MY DAILY TASKS.
• I AM WORKING HARD TO MAINTAIN FINANCIAL
STABILITY: I spend wisely, ask expert’s advices on my
savings and investments.
• I MANIFEST MY GRATITUDE AND FAITH IN GOD BY
GIVING MY BEST IN SERVING OTHERS.

20 year hyper marketing plan for lilibeth maravilla

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