During my Sports Marketing class, we were asked to create a sports sponsorship sales deck. I chose to create a hypothetical situation in which the US Women's National Team was pursuing sponsorship from Dove. Sponsors are critical to the success of most sports events because they are one of the major means of generating revenue, both monetary and through "in kind" donations. The ability to obtain sponsors is a critical skill, and the ability to effectively pitch my team, organization, or event to potential sponsors will help to ensure my success in the sports marketing business.

1. USWNT SPONSORSHIP
SALES DECK
BY: LILIAUNA BONORA

2. TEAM OVERVIEW
• 27 games in 2015
• Average Attendance
• Home games: 27,799
• Away Games: 22,858
• Total: 25,906
• Tickets range from 60-300
dollars (Depending on
seating)
• Fan DNA
• Appeals mostly to young girl
athletes and families of those
young athletes.
• Middle class and higher
• 2015 World Cup finals versus
China- 98% of the 53,000 in
attendance was pro-US
• 25.4 million viewers
tuned in to watch on
Fox—rose to 30.9
million late in game

3. WHY DO WE WANT TO PARTNER
WITH DOVE?
The United States Women’s National Team is a big promoter
of the empowerment of young women—not just athletes. By
partnering with Dove, we believe that we can reach even
more young women to break down the clichés and
stereotypes that often hold them back. Fans continually
show the team that they support them 100%. Now its time to
turn it around and let the team show that they have the backs
of all young women.

4. WHAT MAKES US SPECIAL?
• We are a NATIONAL team who
reaches a national audience
• We reach fans on a larger
scale than other typical
women’s pro teams
• We have many games all
around the country
• Many different cities and
states
• Our team specifically appeal
younger female athletes
• We promote the
“#SheBelieves” initiative
• Dove would be a great
compliment to our initiative,
and we will be a great
compliment to theirs.

5. OPPORTUNITIES
BENEFITS FOR DOVE
• On-Site Sales and Marketing
• Off-Site Marketing
• Consumer and Trade
Promotions
• Mass-media promotion
• Television, print, radio, social
media
• Website promotion
• For all product sales, we will include
information on the Dove website
• Most importantly, a partner to
increase self esteem
BENEFITS FOR USWNT
• 2 year sponsorship term
• Increased venue sales from
your products
• Increased promotion for our
home games
• Including costs to promote
the games
• Media promotion production
costs
• Television, print media, radio,
social media, etc.

6. BRANDING SPECIFICS
• On-Site (Every game)
• Player cut-outs holding
products will be posted near
doors of venue
• Signage on the bleachers (In
view of TV cameras)
• Dove signage on the score
board
• Dove Booths with
merchandise to be sold
• Before the game
• Dove soccer balls will
be given out
• Bobble head giveaway
by seat number
• Off-Site (Every game)
• Around all of our national
venues, Dove billboards will
be posted
• During Halftime
(Every game)
• Dove, partnered
with the USWNT
will present the
#SheBelieves
initiative
• Dove soccer ball
challenge (Ages 5-
15)
• Last game of season
• Present the Dove
#SheBelieves
Scholarship of
5,000 to teen girl
who represents all
aspects of the
initiative

7. MARKETING EXAMPLES

8. FEES AND PAYMENT TERMS
• We would like to market on
all fronts
• Television, Print
(Newspapers and
magazines), Radio,
Social media
• In order to do this, we ask
for 75% of all productions
costs
• This includes on-site and
off-site advertising
around venues.
• Promoting your product,
as well as our upcoming
game and team as a
whole
• Due to the high cost of
production that we are
asking for, we would like to
pay your efforts with “Value
in Kind”
• Many sponsorship
personnel benefits
• Complimentary
tickets to all home
games
• Hospitality for
games
• Access to special
events

9. • AT&T
• Anheuser-Busch
• Century 21
• Chevrolet
• Coca-Cola
• Continental Tire
• Coppertone
• Johnson & Johnson
• Liberty Mutual
• Mondelēs International
• Nike
• Powerade
CURRENT SPONSORS

10. CONTACT INFORMATION
National Women's Soccer
League (NWSL)
1801 S. Prairie Ave
Chicago, IL 60616
Phone: (312) 808-1300
Fax: (312) 808-1301
www.NWSLsoccer.com
Executive
Director/commissioner: Jeff
Plush
Director of Communications:
Patrick Donnelly