1. ©LightCastle Partners 2014
LightCastle Startup Series
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2. ©LightCastle Partners 2014
First GIST Meet Up
•Today’s Theme -
Why an innovative idea is important for a startup to be successful in future and how to start planning and execution based on the idea
•ResourcePerson:MSazzadHossain,AVPatLightCastlePartners
•LightCastlePartners(LCP)isanemergingmarketspecializedbusinessplanningandintelligencefirm.WeprovideInvestmentAdvisoryServices(marketintel/industrydue- diligence/businessdesign)andtheclientbaseincludesendclientslikeMitsubishi,Generac, AsianCapitalAdvisors,Telenor,Starbucks,CareInc.,SwissContactKatalyst,HabitatforHumanityandtoptierlocalcorporates.
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3. ©LightCastle Partners 2014
Outline
•What Helps You Reach Your Goal? –A U&I Idea
•Importance of a U&IIdea
•How Do I Come Up With a U&IIdea and Execute?
–Know Your Customer
–Structured Thinking
–Business Model
•Sustaining Your Venture
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4. ©LightCastle Partners 2014
What Helps You ReachYour Goal? –A U&I Idea
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The Key Factors
•YOUR –
–Unwavering Passion
–Forward Looking Approach
–Inquisitiveness
–Time Management
–Networking Skill
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Secondary
Factors
Primary
Factor
IDEA

6. ©LightCastle Partners 2014
The Primary Factor -Idea
•Your IDEAhas to be U&I
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Unique
Innovative

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Importanceof a U&I Idea
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Why U&I?
•If your idea is neither unique nor innovative, YOU -
–Will not stand out in the crowd
–Will get very few positive responsesfrom the Investors you have approached
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And,
–Customers will not find your product/service attractive
More importantly,
–Frustration will build up and you may even want to QUIT!!!

9. ©LightCastle Partners 2014
Why U&I?
BUT,
the burning question remains –
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Know Your Customer
Structured Thinking
Business Model
How do I come up with a U&I Idea and execute?

10. ©LightCastle Partners 2014
KYC (Know Your Customer)
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Why –Who –How
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STP Model
Measurable
Profitable
Sustainable
Accessible
Feasible
Demographic
Geographic
Socio-economic
Psychographic
Position Map
-Product Level (Coke/Pepsi)
-Category Level (Cola/Coffee)
-Corporate Level (Toyota/Nissan)
-Industry Level (Car/MotorCycle)

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Position Map
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Structured Thinking
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Structured Thinking
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Brainstorming –Quality from Quantity
PROBLEM IDENTIFICATION
SET GOALS
COMPILE IDEAS
CATEGORIZE IDEAS
FILTER IDEAS
REFINE/MODIFY IDEAS

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The Filtering Model
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EVOLUTIONARY
REVOLUTIONARY
SIMPLE
COMPLEX

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BusinessModel
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Business Model Canvas
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Business Model
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Sustaining Your Venture
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Lean Startup Concept
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Build the Minimum Viability Prototype (MVP)
Test the MVP with real customers
Based on learning decide to Pivot or Persevere

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22. ©LightCastle Partners 2014
Lifeline.com.bd
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23. ©LightCastle Partners 2014
www.lightcastlebd.com
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