Why you should test your design on at least one user

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Presentation at Design Friday @ MobilLab, Tallinn on the importance of user research in order not to fail building a digital product that doesn't fit the market and user needs. Presentation also address my personal design concepts and personal favourite or the most useful user research methods.

Tecnologia

WHY YOU SHOULD TEST YOUR DESIGN  
ON AT LEAST ONE USER
Liga Letina, UX Lead

NEXT APP FOR TRACKING YOUR EXPENSES
https://itunes.apple.com/us/app/next-for-iphone-track-your/id596366290?mt=8

… OBVIOUSLY DESIGNED BY A MALE DESIGNER OR TEAM…

“I can’t design without research
-Personal design approach

http://uxrave.com/post/8951834762/designing-for-ux-poster-by-mike-finch

http://www.slideshare.net/Centerline_Digital/ux-design-infographicslideshare

http://www.ux-lady.com/diy-user-personas/

“Ask the WHY questions without
leading leading the user

HOW MANY USERS SHOULD I TEST?
0 < 1 < 5< 10<15

“The ultimate user experience is
improved much more by 3 studies
with 5 users each than by a single
monster study with 15 users
-Jakob Nielsen
https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/

ITERATE
Mix Qualitative & Quantitative research

“Research is a team sport
-Quoting someone in UX ﬁeld

TREE TESTING
https://www.optimalworkshop.com/treejack

WEB ANALYTICS - CLICK & MOUSE TRACKING & VISITOR RECORDINGS

two
hours
every
six
weeks
Everyone on
the team
should observe
user research,
regularly
and often.
It’s the best
way to make
sure a service
meets user
needs.
GovernmentDigitalServiceuserresearch.blog.gov.uk
http://govdesign.tumblr.com/post/142784324568/download-the-poster-two-hours-every-six-weeks

THANK YOU &
WELCOME TO UX RIGA 2017 - FEB 23RD 2017 Subscribe to get updates

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Why you should test your design on at least one user

1. WHY YOU SHOULD TEST YOUR DESIGN   ON AT LEAST ONE USER Liga Letina, UX Lead

2. NEXT APP FOR TRACKING YOUR EXPENSES https://itunes.apple.com/us/app/next-for-iphone-track-your/id596366290?mt=8

3. … OBVIOUSLY DESIGNED BY A MALE DESIGNER OR TEAM…

4. “I can’t design without research -Personal design approach

5. http://uxrave.com/post/8951834762/designing-for-ux-poster-by-mike-finch

6. http://www.slideshare.net/Centerline_Digital/ux-design-infographicslideshare

7. YOU

8. YOUR COLLEAGUE

9. GIRLFRIEND

10. MOM & DAD

11. RANDOM PERSON IN CAFE

12. BASED ON   DATA

13. http://www.ux-lady.com/diy-user-personas/

14. “Have a research question& goal

15.

16. “Ask the WHY questions without leading leading the user

17. HOW MANY USERS SHOULD I TEST? 0 < 1 < 5< 10<15

18. “The ultimate user experience is improved much more by 3 studies with 5 users each than by a single monster study with 15 users -Jakob Nielsen https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/

19. ITERATE Mix Qualitative & Quantitative research

20. “Research is a team sport -Quoting someone in UX ﬁeld

21. MY FAVOURITE TOOLS

22. CARD SORTING & USER INTERVIEW

23. CARD SORTING

24. TREE TESTING https://www.optimalworkshop.com/treejack

25. ON SITE USABILITY TESTING

26. WEB ANALYTICS - CLICK & MOUSE TRACKING & VISITOR RECORDINGS

27.

28. two hours every six weeks Everyone on the team should observe user research, regularly and often. It’s the best way to make sure a service meets user needs. GovernmentDigitalServiceuserresearch.blog.gov.uk http://govdesign.tumblr.com/post/142784324568/download-the-poster-two-hours-every-six-weeks

29. THANK YOU & WELCOME TO UX RIGA 2017 - FEB 23RD 2017 Subscribe to get updates

Why you should test your design on at least one user

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