This document describes an online window shopping platform that aims to inspire quality consumers early in the shopping cycle by exposing them to brands they love through high quality product images. It offers advertisers cost-effective branding opportunities during the consumer inspiration phase through permanent online ads and statistical insights into user behavior. The platform has been live in the Netherlands since 2009 and receives positive reviews from its upmarket target audience before its planned international launch later this year.

1. Easy online windowshopping.

8. So this is what we do:

9. We inspire quality
consumers.

10. Early in the shopping
cycle.

11. Get them to discover
the brands they love.

12. Then get them to go to
shops.*
* Online or offline.

13. What this means for you:

14. It’s easy.
you can use your existing
marketing material.

15. It’s classy.
Liever only features quality
brands.

16. It’s transparent.
We report extensively on
clicks, trends and views.

17. It’s cost-effective.
Permanent, glossy ads for a
fraction of the glossy price.

18. It’s pure branding!
During the inspiration phase,
early in the shopping cycle.

19. Fact sheet:
• Liever Interieur - live in NL since March 1st, 2009.
• NL is trial market; international launch this fall.
• Rave reviews from upmarket target audience.
• Now displays 1200+ high quality pictures from 300+ suppliers.
• Adds 6 brands and 30 pictures each week.
• Each visitor sees an average of 15 big, immersive product
pictures.
• Has a 4% conversion rate to brand’s websites, without any
tricks.

20. Advertising opportunities
• Basic Listing - low cost, no stats, low brand presence.
• Premium Package - big brand presence, statistical insight,
great value for money.
• Special Deals - homepage feature, affiliate marketing, lead
generation, product launches, advertorials
• 3 month and 1-year deals.

21. Worldwide launch late 2009.

22. Try it out for free!