1. oTMS—— A Start-up company works with VCI to launch a market entry
into auto & spare parts industry where no business or relationship
exists
CASE STUDY
NEW MARKET
ENTRY

2. CASE STUDY
NEW MARKET
ENTRY
Company Introduction
Project Expectation
Content Generation
Lead Time & VIP Pipeline
Project Implementation
VCI Marketing with Us ®
Company Name
oTMS
Industry
Software & Services
Products & Services
Transportation software as a services (SaaS)
Website
http://www.otms.cn/
Company Introduction
oTMS was founded in 2014. It is a young, innovative company that design, develop and
distribute innovative transportation software as a services (SaaS). oTMS solution helps
large shippers and the logistics companies to build the internet wide dashboard of
transportation management and helps to optimize the customer experience and enhance
transportation efficiency, decrease the system implementation cost and innovate supply
chain management as a whole.
Project Expectation
The aim of oTMS is to launching a market entry into auto & spare parts industry.
Automotive supply chain management is among the most complex and demanding of any
industry. Automotive supply chain’s top challenge is visibility, 80% of organizations are
already implementing real time supply chain information transparency infrastructure
inside and outside the enterprise. oTMS hopes to launch a maket entry into auto
industryby hosting a workshop and presentating the competitive advantage of their
innovative transportation software ; and at the same time, collect feedbacks in open
discussions which are essential for further optimization of the software.
Company Introduction and Project Expectation

3. Supply Chain & Logistics Executive Gathering 2015[Auto & Spare Parts
Industry]- Enhancing Supply Chain Visibility and Coordination in the
Extended supply Networks
With national "Internet+" strategy, Internet is making profound impact on consumers‘ buying
behavior. It cultivates new business modules and brings in management transformation. The
traditional companies are affected strongly. New challenges and higher standards of requirement
rise up when "Internet+" strategy merges with supply chain management, particularly on the
weakest link- transportation. Now the new question is - how to solve the problems caused by
disseminated information over the Internet is the key issue for supply chain leaders, which helps
large shippers and the logistics companies to build the internet wide dashboard of transportation
management and helps to optimize the customer experience and enhance transportation
efficiency, decrease the system implementation cost and innovate supply chain management as a
whole.
The executive supply chain leader saloon is to discuss the stumbling blocks of supply chain
management in auto & spare parts industry -- the national “control tower” establishment; service
assessment of 3PL; real time monitor of emergent transportation... Let us get together to learn
from the real case study and experience sharing. We are looking forward to your participation!
Key Benefits:
• Master performance metrics for end-to-end visibility on your operations
• Develop innovative, synchronized and more cost-effective processes
• Use a common language to enhance collaboration
• Transform supply chain complexity into profitability and competitive advantage
• Accelerate profit and business growth by defining a sustainable supply chain strategy
Rundowns:
- 1.00pm - 1.30pm Registration
- 1.30pm - 2.40pm Presentation, Speaker
- 2.40pm - 3.00pm Tea break
- 3.00pm - 4.00pm subgroup discussion
- 4.00pm - 5.00pm Speakers & audience interactions
CASE
STUDY
VCI Value Added Event Content Generation
CASE STUDY
NEW MARKET
ENTRY
CASE STUDY
NEW MARKET
ENTRY
Company Introduction
Project Expectation
Content Generation
Lead Time & VIP Pipeline
Project Implementation
VCI Marketing with Us ®

4. CASE STUDY
NEW MARKET
ENTRY
Wish List from oTMS
Target Industry
. Auto & spare parts
Target Title
• GM/VP
• Supply Chain Director
• Logistics Director
• Operation Director
• Plant Manager
Guaranteed VIP Number
• 15
• 100% new clients
oriented
Event Content + Wish List
Valid Data
P2P Invites
Weekly Report
VIP Reminding
VIP Show Up
Non Touched
Leads Routing
Registered RSVP
Confirmed RSVP
Confirming RSVP
Reminder Letter
Reminder Call
Reminder Message
Client VCI
Wish List & VIP Pipeline Management
• Data & research
• VIP recruitment
• Show up rate
control
• Draft event
content
• Target client
wish list
CASE STUDY
NEW MARKET
ENTRY
Company Introduction
Project Expectation
Content Generation
Lead Time & VIP Pipeline
Project Implementation
VCI Marketing with Us ®

5. “ VCI market with us program was effective and helped us extend our approach in auto
industry. We met with the real decision makers at the event, we got the chance to
educate why they goanna need our service, and I was impressed that at the end the
day, I already got a few positive cases, and after 3 week efforts of follow up, we
signed 3 contracts. I would certainly propose VCI to anyone who wants to extend
their marketing approach. “
Company Job Title
Autoliv China China Logistics Director
Benteler Automotive Logistics Director
Bosch Purchasing Director
Brose Logistics Manager
Chery Jaguar Land Rover Material Planning & Logistics Director
Continental Automotive Director Logistics SCMA Asia Pacific
Delphi Regional Integrated Supply Chain Director, GSM Asia Pacific
Dura Purchasing Director Asia
Federal-Mogul Purchasing Director APAC
Giti Tire Supply chain Deputy GM
Knorr-Bremse Logistics Director
KraussMaffei COO
KSPG Auto Director of Supply chain Management
Lear Corporation Director Asia Logistics & Materials Mgmt
TE China Materials Director - Automotive China
Trelleborg Vibracoustic VP SCM APAC
Valeo China Supply chain & Lean Manufacturing Director
Vast China Logistics Director
WABCO Sourcing & Purchasing Leader, APAC
CASE
STUDY
CASE STUDY
NEW MARKET
ENTRY
Project Implementation & Final VIP List
CASE STUDY
NEW MARKET
ENTRY
CASE STUDY
NEW MARKET
ENTRY
Company Introduction
Project Expectation
Lead Time & VIP Pipeline
Content Generation
Project Implementation
VCI Marketing with Us ®

6. CASE
STUDY
CASE STUDY
NEW MARKET
ENTRY
Lifecycle Event
Management
Precise
Marketing
& Full Brand
Ownership
Deal Facilitation
& Shorten
Selling Cycle
Fit into
Overall
BD Strategy
VCI Marketing with Us ® Program
VCI Marketing with Us ® Program help organizations to optimize quality of self-organized. We
bring you the high‐end in‐house events experience which allows you to target specific clients at
top management level and show up in your own event based on your wish list. VCI Marketing
with Us ® Program help you to extend value throughout the event lifecycle, the ROI is
controllable, measurable and guaranteed.
Our Core Value
CASE
STUDY
CASE STUDY
NEW MARKET
ENTRY
CASE STUDY
NEW MARKET
ENTRY
CASE STUDY
NEW MARKET
ENTRY
Company Introduction
Project expectation
Lead Time & VIP Pipeline
Content Generation
Project Implementation
VCI Marketing with Us ®

7. CASE
STUDY
VCI Marketing with
Us ® Program
Risks of Traditional Event Marketing Benefits of VCI Marketing with Us ®
Х High risk on ROI: no event lifecycle
management but only the final show ups
√ Split responsibility between owner & VCI
√ Weekly follow up on VIP recruitment status
√ VIP show up rate control
√ Lifecycle event management & control
Х Marketing is wasting the $$$ on those
clients either not in targeting industry or at
the high level
Х Poor brand ownership
Х Sponsors’ promotion is not dedicated
Х Cost is higher
√ VIP invitation based on your own wish list
√ Full brand ownership
√ Dedicated marketing which allows you to
engage and educate potential clients
√ Performance based charge
Х Sales process is extended because they
are targeting clients not at decision making
level
Х The ROI from sales perspective is not
controllable and guaranteed
√ VIP invitation based on your own wish list
√ Top down approach
√ Shorten selling cycle thinking
√ Meet with C-suite and D-club
Х No future engagement strategy
Х No new market entry support
Х Have to work with different vendor
Х Lack of marketing content and resources
√ Annual event marketing strategy
development
√ Data and leads research, vertical industry
pilot program to support new market entry
√ Pan Asia approach
√ Online business video, interviews and reports
to support your needs on marketing content
Lifecycle Event
Management
Precise Marketing
& Full Brand
Ownership
Deal Facilitation
& Shorten Selling
Cycle
Fit into Overall
BD Strategy
What make VCI your best marketing partner?
Success

8. VCI Marketing with Us ®
VCI Marketing with Us ® Program help organizations to optimize quality of self-organized. We
bring you the high‐end in‐house events experience which allows you to target specific clients at
top management level and show up in your own event based on your wish list. VCI Marketing with
Us ® Program help you to extend value throughout the event lifecycle, the ROI is controllable,
measurable and guaranteed.
Lifecycle Event
Management
Precise
Marketing
& Full Brand
Ownership
Deal Facilitation
& Shorten
Selling Cycle
Fit into
Overall
BD Strategy
VCIntegration Co.,Ltd
F3, Building C, Sunlee Business Center, 905 Yuyuan Road
Shanghai 200050, China
Tel: + 86 21 6252 5366
Fax: + 86 21 6230 0251
E-mail: demand@vcintegration.com
Website: www.vcintegration.com