4. Strengths
• Quality of Product
• Healthier Lifesyle
• Support Local Economy
• Reduce the Carbon Footprint
• Bio-gas Plant
• Community Involvement
Weaknesses
• Consumer Awareness
• Products Frozen
• Lawsuit Against Company
Threats
• Recession
• Other Local Organic/Sustainable
Farms
• Green labeling schemes
• Confusion about natural and or-
ganic claims
Opportunities
• Bio-gas plant
• Increase Awareness
• Target 18-34 year old families with
young children
• Student interactive events/activities
10. What do you want your brand to represent by partnering
with students?
How do you see your culture and/or brand changing by part-
nering with students?
What are your goals with partnering with UO and OSU stu-
dents?
What are fundemental innovations do you hope to teach
students?
How do you select who receives your help?