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- 2. 2
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
BRAND OVERVIEW ............................................................................. 3
SEASONAL DESIGN INSPIRATION ....................................................4
WINDOWS DELIVER 1 – JUNE-JULY................................................... 5
MEN’S DELIVERY 1 – JUNE-JULY .......................................................6
• Men’s Delivery 1 – Key Looks............................................................................. 7
• Men’s Delivery 1 – Overview.............................................................................. 8
• Men’s Delivery 1 – Hanging and Denim Shop............................................... 9
• Men’s Delivery 1 – Table.................................................................................... 10
WOMEN’S DELIVERY 1 – JUNE-JULY ............................................... 11
• Women’s Delivery 1 – Key Looks......................................................................12
• Women’s Delivery 1 – Overview.......................................................................13
• Women’s Delivery 1 – Hanging and Denim Shop........................................14
WINDOWS DELIVER 2 – JULY-AUGUST............................................15
MEN’S DELIVERY 2 – JULY-AUGUST ................................................17
• Men’s Delivery 2 – Key Looks...........................................................................18
• Men’s Delivery 2 – Overview............................................................................19
• Men’s Delivery 2 – Hanging and Denim Shop............................................20
WOMEN’S DELIVERY 2 – JULY-AUGUST ..........................................21
• Women’s Delivery 2 – Key Looks.................................................................... 22
• Women’s Delivery 2 – Overview..................................................................... 23
• Women’s Delivery 2 – Hanging and Denim Shop......................................24
• Women’s Delivery 2 – Table............................................................................. 25
WINDOWS DELIVER 3 – AUGUST-SEPTEMBER..............................26
MEN’S DELIVERY 3 – AUGUST-SEPTEMBER ...................................27
• Men’s Delivery 3 – Key Looks..........................................................................28
• Men’s Delivery 3 – Overview...........................................................................29
• Men’s Delivery 3 – Hanging and Denim Shop............................................30
• Men’s/Women’s Delivery 3 – Table.................................................................31
WOMEN’S DELIVERY 3 – AUGUST-SEPTEMBER ............................32
• Women’s Delivery 3 – Key Looks....................................................................33
• Women’s Delivery 3 – Overview.....................................................................34
• Women’s Delivery 3 – Hanging and Denim Shop......................................35
TABLE OF CONTENTS
- 3. 3
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
LEVI’S®
MADE &
CRAFTED™
140 years ago, Levi Strauss invented a simple blue
jean that would forever change the way America,
and the rest of the world, dressed. Levi’s® Made
and Crafted™ builds on this legacy by designing
tomorrow's classics using today’s best materials
and construction techniques.
Here’s to the next 140 years.
BRAND OVERVIEW
- 4. 4
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
SEASONAL
DESIGN
INSPIRATION
SEASONAL DESIGN INSPIRATION
OUR RESEARCH FOR FALL WINTER 2013
BEGAN AT A JOURNEY’S END. A BREAK FROM
BEING ON THE ROAD. WE FOUND A LAKE,
LAKE HERON, A DRIVE NORTH OF BUSY,
INDUSTRIAL DETROIT.
WE SPENT A FEW DAYS THERE , INSPIRED
BY THE COLORS OF THE LAKE , THE ROCKS,
AND THE FIXED-UP SURROUNDINGS. WE
WERE INTERESTED IN THE REFLECTIONS, THE
STILLNESS OF THE WATER, THE LIGHT AND
THE COLD. WE BUNDLED OURSELVES UP IN
BLANKETS THAT WE HAD BOUGHT AT THE
ROSE BOWL, AND SKETCHED BY THE FIRE OF
OUR LOG CABIN.
WE WERE INSPIRED B Y THE LAYERS ONE
NEEDS FOR THIS LANDSCAPE, THE TEXTURES
OF THE WOOLEN BLANKET AND KNIT AND
THE PERFORMANCE OF COTTON OUTER
LAYERS. AMERICAN LANDSCAPE AND
ADVENTURE CONTINUE TO GIVE US THE
SETTING AND PLAYGROUND FOR LEVI’S®
MADE AND CRAFTED™ COLLECTIONS, EVEN
IN THE QUIETEST SPOTS.
- 5. 5
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
Window A Window B
WINDOWS – DELIVERY 1
WINDOWS
DELIVERY 1
JUNE-JULY
Obsession to details is the focal point for this
window, we zoom into the fine details we go
though to create a big impact.
Window A
• Five asymmetric photographs printed
on plywood are hanging, turning freely,
highlighting blown up photos of sundries/
hardware.
• Each panel hangs via Hemp rope allowing the
panels to turn.
• Centered, a men's top layered with a Tshirt
create a full styled look.
• Copy centered upon the glass, speak toward
obsession, anchored below, our Made &
Crafted logo.
Window B
• Five asymmetric photographs printed
on plywood are hanging, turning freely,
highlighting blown up photos of construction
details.
• Each panel hangs via Hemp rope allowing the
panels to turn.
• Centered, women's layered garments create a
full head to toe styled look.
• Copy centered upon the glass, speak toward
obsession, anchored below with, Made &
Crafted logo.
- 6. 6
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
MEN’S DELIVERY 1 – JUNE-JULY
MEN’S
DELIVERY 1
JUNE-JULY
PRODUCT FOCUS
BUILDING OUR FOUNDATION
Our latest take on Levi's Made &
Crafted's signature items – recrafted
versions of classic American
silhouettes
PUSHING SIGNATURE FURTHER
• Adding color to our most loved
5-pocket fit.
Tack: Rosewood Selvage,
Stormy Sea Selvage, Cinder
• Exploding our signature wovens and
knits with prints and patterns.
• Updating and reworking our
leather jackets .
- 7. 7
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
MEN’S DELIVERY 1 – KEY LOOKS
MEN’S DELIVERY 1 – KEY LOOKS
• In Made & Crafted™ environments, key looks are a way to showcase and highlight a head-to-toe idea or
feature important pieces in the collection.
• Key looks can be showcased on a mannequin, a face-out or a feature wall.
• Always reference the directive or Fall/Winter 2013 Look Book for key looks.
- 8. 8
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
MEN’S DELIVERY 1 – OVERVIEW
MEN’S
DELIVERY 1
OVERVIEW
• Delivery 1 lays the foundation for the season by
introducing our signature pieces updated with color
and pattern.
• Use hang-bars to tell outfit and color stories.
• Ground the men’s section with a fit destination for
bottoms (denim and chino) and core tops. Keep like
styles together for ease of shopping.
• Ensure complete size runs are out on floor.
• Use upper cabinets to highlight accessories and props.
• Use frames to display seasonal imagery.
- 9. 9
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
MEN’S DELIVERY 1 – HANGING AND DENIM SHOP
MEN’S DELIVERY 1 – HANGING AND DENIM SHOP
- 10. 10
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
MEN’S DELIVERY 1 – TABLE
MEN’S
DELIVERY 1
TABLE
The table will highlight the 5 pocket denim (Tack)
in range of colors. Use tops and outerwear to
complement the range of colors.
- 11. 11
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
WOMEN’S DELIVERY 1 – JUNE-JULY
WOMEN’S
DELIVERY 1
JUNE-JULY
PRODUCT FOCUS
BUILDING OUR FOUNDATION
Our latest take on Levi's Made &
Crafted's signature items – recrafted
versions of classic American
silhouettes
PUSHING SIGNATURE FURTHER
• Adding color to our most loved
5-pocket fit.
Empire: Rosewood Overdye,
Golden Spice
• Updating and reworking our
leather jackets
- 12. 12
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
WOMEN’S DELIVERY 1 – KEY LOOKS
WOMEN’S DELIVERY 1 – KEY LOOKS
• In Made & Crafted™ environments, key looks are a way to showcase and highlight a head-to-toe idea or
feature important pieces in the collection.
• Key looks can be showcased on a mannequin, a face-out or a feature wall.
• Always reference the directive or Fall/Winter 2013 Look Book for key looks.
- 13. 13
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
WOMEN’S DELIVERY 1 – OVERVIEW
WOMEN’S
DELIVERY 1
OVERVIEW
• Delivery 1 lays the foundation
for the season by introducing our
signature pieces updated
with color, pattern and luxurious
fabrications.
• Use hang-bars to tell outfit and
color stories.
• Ground the women’s section with
a fit destination for bottoms (denim
and chino). Keep like styles
together for ease of shopping.
• Ensure complete size runs are out
on floor.
• Use upper cabinets to highlight
accessories and props.
• Use frames to display seasonal
imagery.
- 14. 14
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
WOMEN’S DELIVERY 1 – HANGING AND DENIM SHOP
WOMEN’S DELIVERY 1 – HANGING AND DENIM SHOP
- 15. 15
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
Window A Window B
WINDOWS – DELIVERY 2
WINDOWS
DELIVERY 2
JULY-AUGUST
Print and pattern is blown up big and bold, making
this window all about the first impression this
collection delivers.
Window A
• Blown up huge, men's camouflage photography
stretched upon canvas onto a wood frame, has
been given an added detail with notches taken
from all four sides.
• Men's head to toe style featuring the
camouflage jacket
• Copy centered upon the glass, speak toward
our pattern, anchored below with our Made &
Crafted logo.
Window B
• Blown up huge, women's jacquard photography
stretched upon canvas onto a wood frame, has
been given an added detail with notches taken
from all four sides.
• Women's head to toe style featuring the
jacquard print.
• Copy centered upon the glass, speak toward
pattern, anchored below, our Made & Crafted
logo.
- 16. 16
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
Window A Window B
WINDOWS – DELIVERY 2 / ALTERNATE DELIVERY
WINDOWS
DELIVERY 2
JULY-AUGUST
ALTERNATE
DELIVERY
ALTERNATE DELIVERIES
Window A
• Blown up huge, men's woven T-shirt photography
stretched upon canvas onto a wood frame, has
been given an added detail with notches taken
from all four sides.
• Men's head to toe style featuring the woven T-shirt
• Copy centered upon the glass, speak toward our
pattern, anchored below with our Made & Crafted
logo.
Window B
• Blown up huge, women's shuffle shirt photography
stretched upon canvas onto a wood frame, has
been given an added detail with notches taken
from all four sides.
• Women's head to toe style featuring the shuffle
shirt.
• Copy centered upon the glass, speak toward
pattern, anchored below, our Made & Crafted logo.
- 17. 17
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
MEN’S DELIVERY 2 – JULY-AUGUST
MEN’S
DELIVERY 2
JULY-
AUGUST
PRODUCT FOCUS
INTRODUCING NEW FITS, STYLES,
AND SILHOUETTES
• New woven shirt silhouettes.
• New Needles fit.
DEVELOPING THE MOST
INTERESTING FABRICS WITH THE
BEST MILLS IN THE WORLD
• Prints and patterns: Blanket stripes,
camo's and plaids — inspired by
American outdoor tradition.
• Premium fabrics: Waxed cotton, wool
blanket linings, leathers and wool.
AGGRESSIVELY RECRAFTING
OUR SIGNATURE ITEMS
• New fabrics and finishes for
the Ruler, Spoke and Tack.
- 18. 18
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
MEN’S DELIVERY 2 – KEY LOOKS
MEN’S DELIVERY 2 – KEY LOOKS
• In Made & Crafted™ environments, key looks are a way to showcase and highlight a head-to-toe idea or
feature important pieces in the collection.
• Key looks can be showcased on a mannequin, a face-out or a feature wall.
• Always reference the directive or Fall/Winter 2013 Look Book for key looks.
- 19. 19
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
MEN’S DELIVERY 2 – OVERVIEW
MEN’S
DELIVERY 2
OVERVIEW
• Delivery 2 layers on the base foundation
introducing new fits, styles and silhouettes.
• Use hang-bars to tell outfit and color stories.
Focus for this delivery is a mix of print and
pattern.
• Ground the men’s section with a fit destination
for bottoms (denim and chino), introducing
new fabrics and finishes in the Ruler, Spoke
and Tack.
• Keep like fits together for ease of shopping.
• Disperse carry-over styles from the previous
delivery throughout the section.
• Ensure complete size runs are out on floor.
• Use upper cabinets to highlight accessories
and props.
• Use frames to display seasonal imagery.
- 20. 20
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
MEN’S DELIVERY 2 – HANGING AND DENIM SHOP
MEN’S DELIVERY 2 – HANGING AND DENIM SHOP
- 21. 21
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
WOMEN’S DELIVERY 2 – JULY-AUGUST
WOMEN’S
DELIVERY 2
JULY-
AUGUST
PRODUCT FOCUS
INTRODUCING NEW FITS, STYLES,
AND SILHOUETTES
• Proportions and volume in dresses
and outerwear.
• New Beau Boyfriend fit.
DEVELOPING THE MOST
INTERESTING FABRICS WITH THE
BEST MILLS IN THE WORLD
• Luxurious fabrics: Pins (Bronze
Brown Moleskin), Haven Cardigan
(Indigo Boucle).
AGGRESSIVELY RECRAFTING
OUR SIGNATURE ITEMS
• New fabrics and finishes for
the Pins, Empire and Slim Chino.
- 22. 22
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
WOMEN’S DELIVERY 2 – KEY LOOKS
WOMEN’S DELIVERY 2 – KEY LOOKS
• In Made & Crafted™ environments, key looks are a way to showcase and highlight a head-to-toe idea or
feature important pieces in the collection.
• Key looks can be showcased on a mannequin, a face-out or a feature wall.
• Always reference the directive or Fall/Winter 2013 Look Book for key looks.
- 23. 23
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
WOMEN’S DELIVERY 2 – OVERVIEW
WOMEN’S
DELIVERY 2
OVERVIEW
• Delivery 2 layers on the base foundation
introducing new fits, styles and silhouettes.
• Use hang-bars to tell outfit and color stories.
• Focus for this delivery is a mix of proportion
and volume in dresses and outerwear.
• Ground the women’s section with a fit
destination for bottoms (denim and chino),
introducing new fabrics and finishes in the
Pins, Empire and Slim Chino.
• Keep like fits together for ease of shopping.
• Disperse carry-over styles from the previous
delivery throughout the section.
• Ensure complete size runs are out on floor.
• Use upper cabinets to highlight accessories
and props.
• Use frames to display seasonal imagery.
- 24. 24
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
WOMEN’S DELIVERY 2 – HANGING AND DENIM SHOP
WOMEN’S DELIVERY 2 – HANGING AND DENIM SHOP
- 25. 25
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
WOMEN’S DELIVERY 2 – TABLE
WOMEN’S DELIVERY 2 – TABLE
The table for Delivery 2 is a women’s table focused on building
an outfit around new finishes of the Empire Skinny. Highlight
accessories, sweaters and outerwear to tell a complete head-to-
toe look.
- 26. 26
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
Window A Window B
WINDOWS – DELIVERY 3
WINDOWS
DELIVERY 3
AUGUST-
SEPTEMBER
Natural indigo dying, it's time, care, and variations
are the focus within the final delivery windows.
Window A
• Narrow individual panels of sheer translucent
fabric printed with various patterns from the
collection hang freely.
• Antique brass and white washed oak trapeze
bars hang from the ceiling featuring an array of
indigo shirts.
• Our Made & Crafted logo centered at the base
of the window.
Window B
• Narrow individual panels of sheer translucent
fabric printed with various patterns from the
collection hang freely.
• Antique brass and white washed oak trapeze
bars hang from the ceiling featuring a indigo
dyed jean.
• Copy centered upon the glass, speaks toward
the indigo process, anchored below, our Made
& Crafted logo.
- 27. 27
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
MEN’S DELIVERY 3 – AUGUST-SEPTEMBER
MEN’S
DELIVERY 3
AUGUST-
SEPTEMBER
PRODUCT FOCUS
Show off where we come from
and where we can take it.
We invented the denim/indigo
game and we are still the best
at it.
• Our fit platform (Tack/Ruler/
Needles/Shuttle).
• Explorations in indigo and denim.
• Denim Shirt (Indigo).
• Bomber Jacket (Indigo Twill).
• Drill Chino (Indigo Wool).
- 28. 28
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
MEN’S DELIVERY 3 – KEY LOOKS
MEN’S DELIVERY 3 – KEY LOOKS
• In Made & Crafted™ environments, key looks are a way to showcase and highlight a head-to-toe idea or
feature important pieces in the collection.
• Key looks can be showcased on a mannequin, a face-out or a feature wall.
• Always reference the directive or Fall/Winter 2013 Look Book for key looks.
- 29. 29
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
MEN’S DELIVERY 3 – OVERVIEW
MEN’S
DELIVERY 3
OVERVIEW
• Delivery 3 explores indigo and denim in
new silhouettes and fabrications.
• Use hang-bars to tell outfit and color stories.
Focus for this delivery is indigo with bright
hits of color and pattern.
• Ground the men’s section with a fit
destination for bottoms (denim and chino).
• Keep like fits together for ease of shopping.
• Disperse carry-over styles from the previous
deliveries throughout section and/or move
to secondary positions if space permits.
• Ensure complete size runs are out on floor.
• Use upper cabinets to highlight accessories
and props.
• Use frames to display seasonal imagery.
- 30. 30
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
MEN’S DELIVERY 3 – HANGING AND DENIM SHOP
MEN’S DELIVERY 3 – HANGING AND DENIM SHOP
- 31. 31
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
MEN’S/WOMEN’S DELIVERY 3 – TABLE
MEN’S / WOMEN’S DELIVERY 3 – TABLE
- 32. 32
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
WOMEN’S DELIVERY 3 – JULY-AUGUST
WOMEN’S
DELIVERY 3
AUGUST-
SEPTEMBER
PRODUCT FOCUS
Show off where we come from
and where we can take it.
We invented the denim/indigo
game and we are still the best
at it.
• Explorations in indigo and denim.
• Denim Motto Jacket (Denim).
• Thick As Thieves Coat
(Indigo Boucle).
• Pleated Denim Dress (Denim).
- 33. 33
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
WOMEN’S DELIVERY 3 – KEY LOOKS
WOMEN’S DELIVERY 3 – KEY LOOKS
• In Made & Crafted™ environments, key looks are a way to showcase and highlight a head-to-toe idea or
feature important pieces in the collection.
• Key looks can be showcased on a mannequin, a face-out or a feature wall.
• Always reference the directive or Fall/Winter 2013 Look Book for key looks.
- 34. 34
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
WOMEN’S DELIVERY 3 – OVERVIEW
WOMEN’S
DELIVERY 3
OVERVIEW
• Delivery 3 explores indigo and denim in
new silhouettes and fabrications.
• Use hang-bars to tell outfit and color stories.
Focus for this delivery is indigo with bright
hits of color and texture.
• Ground the women’s section with a fit
destination for bottoms (denim and chino).
• Keep like fits together for ease of shopping.
• Disperse carry-over styles from the previous
deliveries throughout section and/or move
to secondary positions if space permits.
• Ensure complete size runs are out on floor.
• Use upper cabinets to highlight accessories
and props.
• Use frames to display seasonal imagery.
- 35. 35
FALL / WINTER 2013 SEASONAL RIG
confidential & proprietary | © 2013 LEVI STRAUSS & CO.
WOMEN’S DELIVERY 3 – HANGING AND DENIM SHOP
WOMEN’S DELIVERY 3 – HANGING AND DENIM SHOP