![displayed on the wall) were popular with many people. Especially check pins skinny
was well-received because it matched this season’s trend.
For FW13 both LVC and LMC look book – Everyone said “it’s elaborated”. Many people
wanted to have the moment we showed it.
For fit guide book – It’s really helpful to explain the detail of silhouette
All in all it was a great press preview: the collection was very well received because we
talked to each person with respect the story of LVC and LMC. And also, we could make
it to increase acknowledgement of each brand’s concept to people who still do not know
the difference as well. For this time, we enhanced the number of women’s media
invitations. Therefore, there were a lot of women’s guests visited. It is always full of
laughter during this event in a casual atmosphere.
[Comment from women’s media]
“Though I had an image that Levi’s equal denim brand, but after I visited this event, I
knew it was already reborn as a total producing brand. Especially I love 17034 Off Road
Leather Jkt. (“FUDGE” Hiroshi Komatsu)
“I love 16026 Shuffle Shift Dress and 16012 1 Pket Shirt. These items would match
adult women because of not too casual design.” (“SPUR” Editor-in-chief Yumiko Fukui)
“I know well about Levi’s Vintage Clothing and Levi’s Mad & Crafted because I came to
previous editor’s event. I believe both line would become popular not only for 20’s-30’s
but also 40’s-50’s women.” (Fashion Journalist Eiko Nishiyama)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Recap press preview 130619_eng
- 1. Levi’s® Vintage Clothing / Levi’s® Made & Crafted™ Press Preview ＠LVC JP Showroom From Wednesday June 19th to 21st, we invited over 130 people at FW13 Levi’s Vintage Clothing / Levi’s Made & Crafted collection press preview at LVC JP show room. We arranged catering of rice balls, hoji-tea (roasted green tea), and Japanese sweets by HIGASHIYA. People who came to this event said it’s easy to understand the difference of the concepts between Levi’s Vintage Clothing and Levi’s Made & Crafted because these two show rooms were separated first and second floor. On the first floor, guests enjoyed with two themes (Orange tab and Boom town) as if they had come to an exhibition of movie costume. Some people expressed the detail of the layout started singing 60’s music like they were into that kind of movie. Go up to the second floor, Levi’s Made & Crafted section. When they opened the door, a really nice smell of rice ball and roasted green tea wrapped them up. The beautiful color and pattern of clothing (ex; 22150 Beanie reversible and 22174 Poncho which was
- 2. displayed on the wall) were popular with many people. Especially check pins skinny was well-received because it matched this season’s trend. For FW13 both LVC and LMC look book – Everyone said “it’s elaborated”. Many people wanted to have the moment we showed it. For fit guide book – It’s really helpful to explain the detail of silhouette All in all it was a great press preview: the collection was very well received because we talked to each person with respect the story of LVC and LMC. And also, we could make it to increase acknowledgement of each brand’s concept to people who still do not know the difference as well. For this time, we enhanced the number of women’s media invitations. Therefore, there were a lot of women’s guests visited. It is always full of laughter during this event in a casual atmosphere. [Comment from women’s media] “Though I had an image that Levi’s equal denim brand, but after I visited this event, I knew it was already reborn as a total producing brand. Especially I love 17034 Off Road Leather Jkt. (“FUDGE” Hiroshi Komatsu) “I love 16026 Shuffle Shift Dress and 16012 1 Pket Shirt. These items would match adult women because of not too casual design.” (“SPUR” Editor-in-chief Yumiko Fukui) “I know well about Levi’s Vintage Clothing and Levi’s Mad & Crafted because I came to previous editor’s event. I believe both line would become popular not only for 20’s-30’s but also 40’s-50’s women.” (Fashion Journalist Eiko Nishiyama)
- 3. [Comment from Men’s media] “I could understand the difference of Levi’s Vintage Clothing and Levi’s Made & Crafted and each brand’s world view through this event. I was very happy to see those obsession and adherence of Levi’s craftsmanship.” (“BRUTUS” Associate Editor Takashi Ayukawa) “We are very interested in Levi’s Made & Crafted that is faithfully capturing the spirit and heritage of bygone era’s details, but also the design catches now a day’s view. We are looking forward to seeing this brand future that will bear Levi’s.” (“POPEYE” Editor-in-chief Takahiro Kinoshita and associate editor Masashi Tsujimura) “We were interested in orange tab which symbolizes 60’s-70’s trend of the times such as 30607 1970s 607 Bootcut Jean and 66610 1960s Chambray Shirt.” (“MEN’S EX” deputy manager Hiromitsu Kosone and editor Yo Kanamori) “I was deeply impressed the layout of show room, and I want to express these brand’s world view through my work.” He was very happy that we presented 47501 1947 501 Jeans. (Stylist Tsuyoshi Kurata - VOGUE, WWD, Tao Okamoto)
- 4. “MEN’S EX” Oono and Yo Kanamori “Street Bikers” Editor-in-chief Kagehiko Shigehara
- 5. Catering By HIGASHIYA “SENKEN NEWS PAPER” Editor Masayuki Kashiwagi
- 6. Stylist Arata Kobayashi Stylist Masumi Sakamoto
- 7. Stylist Akio Hasegawa, “POPEYE” Associate Editor Masashi Tsujimura “BRUTUS” Shigeo Kanno Writer Kenichiro Miyata
- 8. “ELLE JAPON” Editor Kanako Sakai and Advertisement Yui Hirano
- 9. “FUDGE” Editor Kenichiro Tatewaki Writer Nobuaki Tommy Tomita, Photographer Eiichi Henna and Make-up Artist Natsuki
- 10. Stylist Chie Atsumi and Aya Yokota Model Yasuko Kuramoto
- 11. “Numero” Associate Editor Chiemi Mito 【Guest List】 Women’s Media ■FUDGE Director: Masashi KOMATSU Editor: Kenichiro TATEWAKI ■ELLE JAPON Editor: Kanako SAKAI Advertising sales: Yui HIRANO ■ELLE girl Editor: Sayaka KISHI Editor: Saori NAKADOZONO
- 12. ■SPUR Editor: Mayuko MORITA Editor-in-chief: Yumiko FUKUI ■Numero Associate editor: Michie MITO ■FIGARO japon Editor: Ayako TADA Editor: Sachiko TASHIRO ■GISELe Editor: Midori HATANO Editor: Satoko TAKEDA ■NYLON JAPAN Associate editor: Mayu SUZUKI Advertising sales (chief manager): Noriko WAKASUGI ■GINGER Editor: Urara KURIHARA ■Mrs Editor: Taeko KAWAZUMI ■Croissant Editor: Minako OKADA ■Vikka Editor / Stylist: Seiko HAYASHI Editor: Aiko YANAGIDA ■JILLE Editor: Ryoko KAWANAKA Editor: Takashi ANDO Editor: Mika OSUGA Editor: Yoko NAKAMURA Men’s Media ■BRUTUS Editor-in-chief: Zenta NISHIDA Associate editor: Takashi AYUKAWA
- 13. Editor: Jun YAMAGUCHI Shigeo KANNO Chizuru OOBA Writer: Kyosuke NITTA ■POPEYE Editor-in-chief: Takahiro KINOSHITA Associate editor: Masashi TSUJIMURA ■OUTSTANDING Editor-in-chief: Detz MATSUDA ■UOMO Editor-in-chief: Asako HIDAKA Editor: Sho INABA Associate editor: Jun NISHIKAWA ■SEKAI BUNKA PUBLISHING INC Editor: Mikinori KOJIMA ■GQ JAPAN Advertising sales (deputy section chief): Yoshihiro YAMADORI Fashion editor: Noriaki MORIGUCHI ■Pen Editor: Syu SUGIURA Editor: Kota ISHIKAWA ■SENSE Planner: Masahiro TAKIGUCHI ■HUGE Editor: Tomoki TAKASOU Editor: Masato NIIMURA ■OCEANS Associate Editor: Toshiki KOBE ■2nd Editor: Shiho KODAMA Editor: Kazuya MISAWA ■Gainer Associate editor: Kentaro KOHASHI ■Men’s non-no WEB Editor: Takafumi Hojoh ■MEN’S JOKER
- 14. Editor: Yusuke MUTAGAMI ■Begin Deputy section chief: Ryota TSUNEZAWA Associate editor: Akira ONO ■Men’s EX Deputy section chief: Yo KANAMORI Editor: Hiromitsu KOSONE Editor: Kazuomi IZAWA Editor: Seiichiro SUENOBU ■Street Bikers Editor: Takehiko SHIBAHARA ■Best Gear Editor-in-chief: Fumihito KOUDU News Paper ■WWD Editor: Shigeto ICHIKAWA Editor: Yoshiki HAYASHI ■THE SENKEN Editor-in-chief: Kosuke Nagamatsu ■senken h Associate editor: Masahiko TANUMA Editor-in-chief: Tatsuya MURASHIGE ■SENKEN Editor: Masayuki KASHIWAGI Web ■OPENERS Advertisement: Seiko SAKAMOTO Associate Editor: Tomoshige KASE ■SPUR.JP Editor: Kayoko TAKADA
- 15. Editor: Kiyoko TARUI Editor: Yoshimi ISHIHARA ■Fashionsnap.com Editor-in-chief: Chiemi KOMINATO ■EYESCREAM.jp Associate Editor: Keita MIKI Editor-in-chief: Hiroshi INATA ■HOUYHNHNM Editor-in-chief: Masaki HIRANO ■Change Fashion.net Editor-in-chief: Masaki TAKITA Editor: Takaaki MIYAKE ■fashionjp.net Editor: Yu AKIYAMA ■ELLE girl ONLINE Assistant editor: Mai KAMEI ■RETOY’s web magazine Editor-in-chief: Ena KITAMURA Writer and Editor ■Writer: Mina YOSHIOKA ■Editor / Stylist: Mami AIKOU ■Editor / Writer Akiko JINBO Shigeru TAKAMATSU Stylist Ako KONDO ume
- 16. Chie ATSUMI Naoki IKEDA Dai ISHII Kaori KAWAKAMI Yuka KIKUCHI Takashi KUMAGAI Tsuyoshi KURATA Arata KOBAYASHI Masumi SAKAMOTO Yoshimi SHIRAI Eiji TAKAHASHI Chikara NAKAMURA Rikako NII Akimasa HASEGAWA Tetsuya HASEGAWA Motoko HAYASHI Maya MATSUSHITA Yuki MATSUDA Shinichi MMITA Yuuka MORIYAMA Ryoya YAMADA Mana YAMAMOTO Chie YAMAMOTO Aya YOKOTA Yuki WATANABE Kazushi TAKAHASHI Shuro Tommy TOMINAGA Masae MIYATA TV ■Fuji TV Announcer: Natsumi UGA ■Fashion-Tsushin Chief producer: Makoto JIMBO
- 17. Model Yasuko KURAMOTO Other ■WJKW / anima Director: Maiko ICHIKAWA ■Journalist Eiko Nishiyama ■Photographer Eiichi EBINA ■Hair & Make-up Stylist Natsuki