The document discusses the realities of social media and how traditional media is declining. It provides examples of how leveraging social media can help traditional media work harder, such as a PR case study where developing a social media strategy drove traffic to a blog and increased engagement on Twitter, Facebook, and YouTube. The document concludes with a summary and opportunity for questions.

1. THE REALITIES OF SOCIAL MEDIA JOSH FLEMNG, “AD MAVERICK”

2. Live Tweeters: #NEPRSA Find Me: @AdMavericks

3. JOSH FLEMING Josh Fleming, “Ad Maverick” Director Interactive Strategy, Social Media Oh, The Places I’ve Been

5. 250 Blog Posts

6. Five New Clients

8. The Social Media Guru

9. TELEVISON IS DEAD

10. PRINT IS DEAD

11. OUTDOOR IS DEAD

12. TRADITIONAL IS DEAD

13. To much Death Talk

15. Traditional Media?

24. How Do We Make Traditional Work Harder? Leverage Social Media

25. Global Example

26. National Example

27. Political Example

28. Political Example

29. PR Example

30. PR Case Study

31. PR Case Study

32. PR Case Study A strategy was developed to drive traffic to the blog using core social media tools.

33. PR Case Study Twitter Stats: 1,500+ Followers 2,200+ Tweets

34. PR Case Study Facebook Stats: 1,900+ Fans 600+ Wall Posts

35. PR Case Study YouTube Stats: 70+ Videos 21,000 Videos Watched 9,500 Channel Views

36. PR Case Study “The Iowa Lottery has only 50 fans on Facebook, I wonder how much tax payer $$ are going to this futile effort?” – Some guy on Twitter

37. Agriculture Example YouTube Stats: 3,017 views in first 30 days 1,100 channel views 16,000 videos watched Led to an increase on Vermeer.com of 10% more traffic

38. Summary & Questions