The Future of Facebook for Bloggers

The Future of
Facebook
WWW.BECOMEABLOGGER.COM

The Future of
Facebook
for Bloggers

Are you concerned about what the
future of Facebook looks like for
bloggers?

There are

over 2 billion monthly active users
There are
on Facebook
as of June 2017

The average person on Facebook

The average person on Facebook
has 338 friends.
(and I’m sure that number is way higher now).

If we were to see everything
that our friends,
or the pages we like, post on
Facebook,

… we’d be

… we’d be more overwhelmed
than we already are.

The result?

Facebook has implemented their fancy algorithm

Facebook has implemented their fancy algorithm
with the hopes of serving you with the content
that is most relevant to you.

As a result, we have seen a

decline in organic reach.

only 16.5% of the people
who like your page see
what you post.

only 4.5% of the people
who like your page see
what you post.

… and since then - we’ve seen even
lower numbers.

Get my
2017 Blog Content Calendar Spreadsheet

So, does it still make sense to focus on
Facebook?

But, you can’t do it in the same way
you did 5 years ago.

Position yourself
where Facebook is going.

This is the
future of
Facebook

-- Mark Zuckerberg, Buzzfeed Interview (2016)
"We’re entering this new golden age of
video . . . I wouldn’t be surprised if you
fast-forward five years and most of the
content that people see on Facebook
and are sharing on a day-to-day basis is
video."

A Facebook commissioned study by
Kantar Media has shown that…

• people watch video 5x
longer than static content.

• people watch live videos on Facebook
3xas long as non-live
video.

Facebook has also recently rolled out
Facebook Watch

Facebook Watch
both on mobile and desktop

Facebook Watch
both on mobile and desktop
…devoted exclusively to video
consumption.

So, how do you take advantage of
Facebook’s video push?

1.
You have to create

1.
You have to create
a video strategy.

1.
You have to create
a video strategy.
Get over your video
creation fears and go all in.

2.
Consider doing

2.
Consider doing
live video.

2.
This is the one form of
content that Facebook will
actually send instant
notification about.
Consider doing
live video.

3.
Perfect your video
creation skills.

3. WWW.BECOMEABLOGGER.COM
If you want to be in this for
the long haul,
Perfect your video
creation skills.

If you want to be in this for
the long haul,
I would recommend investing
in getting better at the craft
of video creation.
Perfect your video
creation skills.

4.
Be CONSISTENT.

You want to get your growing audience
used to
Be CONSISTENT.

You want to get your growing audience
used to coming for your content on a
regular schedule.
Be CONSISTENT.

5.
Collaborate

5.
Collaborate with other
video creators.

When you do this,

When you do this,
everyone benefits.

When you do this,
everyone benefits.
Content creation gets easier
and you get exposure
to a brand new audience.

For a more in-depth training,
check out the coaching club:

For a more in-depth training,
check out the coaching club:
becomeablogger.com/club/

The Future of Facebook for Bloggers

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The Future of Facebook for Bloggers