7. TWO-STEP OPT INS
Allow them to click on something
Let them give
you your email
address
Ittakessignificantlylesseffortto
clicksomethingthanitdoesto
enteryournameandemail
address.Oncesomeonehastaken
thatinitial(easy)action,theyare
morelikelytofollowthroughwith
anactionthat’scongruentwith
yourinitialaction.
Psychology behind:
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8. CONTENT-SPECIFIC OPT INS
Create an opt in that’s
specific to that topic
If someone just spent the time toread through a post on a specifictopic, they are more likely to beinterested in that topic than arandom visitor.
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