The document discusses how to create an editorial calendar for a blog. It recommends planning themes for the year, quarters, and months that all topics can connect to. It then suggests brainstorming post titles that fit the themes and arranging them in a logical order. Finally, it advises filling out the calendar month by month, assigning dates to content ideas and considering holidays relevant to the blog's niche. The overall purpose is to strategically schedule and link content to encourage readership and subscriber/customer engagement over time.

1. How to Create Your
Blog Editorial
Calendar
WWW.BECOMEABLOGGER.COM

2. PLAN your
THEME
#1 TOPIC 1
TOPIC 2 TOPIC 3

3. PLAN your
THEME
#1 TOPIC 1
TOPIC 2 TOPIC 3All topics must be
connected under a
single theme.

4. Sit down.
Come up with a theme for
the year, one for each
quarter, and one for each
month.
PLAN your
THEME
#1

5. Sit down.
Come up with a theme for
the year, one for each
quarter, and one for each
month.
PLAN your
THEME
#1
Annual
theme
4 Quarterly themes
(for the year)
3 Monthly themes
(1 per quarter)

6. Brainstorm blog post
titles that fit within
those themes
#2 TITLE
TITLE
TITLE

7. Brainstorm blog post
titles that fit within
those themes
#2 TITLE
TITLE
TITLE
Start throwing titles
out there that fit
those themes

8. Brainstorm blog post
titles that fit within
those themes
#2
Start throwing titles
out there that fit
those themes
Feel like you're stuck?
Get your ideas from:
Audience surveys
Social Media
Google Analytics

9. Brainstorm blog post
titles that fit within
those themes
#2
After listing them down,
arrange them in an order that
makes sense to you.

10. Fill out the calendar,
one month at a time
#3

11. Fill out the calendar,
one month at a time
#3
Plot things out and
give dates to those
content ideas.

12. Fill out the calendar,
one month at a time
#3
Pay attention to any holidays
that would affect your niche
You can schedule to post
content that is aligned with
that day's event.
!

13. Fill out the calendar,
one month at a time
#3
Ex: My blog post might cover
something like “Ten Ways to
Show Your Blog Readers that
You Love Them”
FEB
14
VALENTINE'S

14. If there’s a flow to your
content, LINK them to each
other STRATEGICALLY.
This will encourage your
readers/listeners/viewers to stay
around longer.
They will be more likely to subscribe to
your email list and even buy your
product.
Why?

15. And, if you feel like
changing something later,
remember that...
It’s ok to
change things
up a little.

16. More on this at WWW.BECOMEABLOGGER.COM