Session3_WMU_Plain_Language_Online_31May2011

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LeslieOflahavan

Tecnologia Negócios

Write Great Web Content: Plain Language in Action Session 3: May 31, 2011

Course topics for Session 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Part 1: Review topics and homework from Session 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Part 2: Repurpose print content for online readers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Write for communication, not dissemination ,[object Object],[object Object],[object Object],[object Object]

Is this an example of communication or dissemination?

Four considerations when repurposing print content for the web ,[object Object],[object Object],[object Object],[object Object]

Two approaches to repurposing ,[object Object],[object Object]

Create a gateway page that leads to the PDF(s)

Repurpose by doing a full “Humpty Dumpty” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Part 3: In-course assignment: Do a full “Humpty Dumpty” repurpose

Write concise web content ,[object Object],[object Object],[object Object]

Before publishing, edit web content for two types of conciseness ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 1 in editing for conciseness: Relevance ,[object Object],[object Object],[object Object],[object Object]

Our conclusion? Is all the web content relevant?

Step 2 in editing for conciseness: Brevity ,[object Object],[object Object],[object Object],[object Object]

Test the web writing maxim: “The best thing you can do for your content is cut by 50%”

Can Blue Jay Consulting’s 153-word Approach page be cut by 50%? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

My 76-word version ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Another guy’s” much better 90-word version ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Three guidelines for writing concisely ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],On the basis of At the present time Utilize Nice ‘n Plain Too Fancy

Part 5: Session 3 wrap-up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Part 6: Writing and reading homework for Session 3 ,[object Object],[object Object],[object Object],[object Object],[object Object]

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