Mais conteúdo relacionado Semelhante a E-WRITE - Repurpose web content for social media - 17 mar2013 (20) Mais de LeslieOflahavan (20) E-WRITE - Repurpose web content for social media - 17 mar20131. Feeding the Content Monster:
How to Repurpose Your
Association's Web Content for
Use in Social Media
Leslie O’Flahavan, E-WRITE
@LeslieO
Association Media & Publishing
March 19, 2013
5. Topics for today’s workshop
1. Reuse web content as the source
material for social media messages
2. Use your web content to produce
evergreen social media messages
3. Write H1 headings so you can use them
in social media
4. Know which types of web content do not
make good social media messages
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6. Part 1: Reuse web content as
the source material for social
media messages
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7. Reuse web content for social media
messages: The Old Familiars
• Press release
• Article
• Publication
• Event
• Report
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13. Part 2: Use your web content
to produce evergreen social
media messages
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15. Search your web content for evergreen social
media messages: Four New Candidates
1. “We’ve said it before, but today it’s in the
New York Times”
2. “Hey kids, want to see the Parent
Handbook?”
3. “Good stuff, good stuff. You might want to
take a look at this”
4. “We know it’s old content, but it’s still
interesting”
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16. 1. “We’ve said it before, but today it’s in the
New York Times”
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17. 2. “Hey kids, want to see the Parent
Handbook?”
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18. 3. “Good stuff, good stuff. You might
want to take a look at this”
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19. 4. “We know it’s old content, but it’s still
interesting”
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20. 4. “We know it’s old content, but it’s
still interesting”
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21. Part 3: Write H1 headings so
you can use them in social
media
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22. Reuse made easy: A good heading for web
content often equals a good social media mesage
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23. A good web content heading = good
social media message
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25. Part 4: Know which types of
web content do not make
good social media messages
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26. These types of web content do not
make good social media messages
• Organization-focused content
• Obligatory content
• Tiresome content
• Mechanically archived content
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31. Questions? Comments?
Contact info:
Leslie O’Flahavan, E-WRITE
Leslie@ewriteonline.com
301-989-9583
www.ewriteonline.com
@LeslieO
www.linkedin.com/in/leslieoflahavan
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32. Resources
• PPT for today’s session
Go to ewriteonline.com > Whitepapers
• Download “Guide to Writing for Social Media”
Go to ewriteonline.com > Whitepapers
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Notas do Editor Too picky Not into eating http://mowillemsdoodles.blogspot.com/2006/12/airport-fun.html https://www.facebook.com/NCImedia http://cancer.gov/newscenter/cancerresearchnews/2013/CellMutationsAge https://www.facebook.com/AmericanPsychologicalAssociation http://www.apa.org/monitor/2013/03/pre-alzheimers.aspx https://twitter.com/REALTORS http://www.realtor.org/publications/washington-report https://twitter.com/SHRM http://shrmchatmanagethemadness.eventbrite.com/ https://twitter.com/davos http://www.weforum.org/reports/five-challenges-one-solution-women Whole Beast, Fergus Henderson, 2004 “ Deviled Kidneys” “ Tripe and Onions” http://www.medscape.com/viewarticle/780647?sf10469466=1 http://www.cancer.gov/cancertopics/prevention/aspirin-cancer-prevention/Page1?cid=sf10469466 http://www.eia.gov/ http://www.eia.gov/kids/energy.cfm?page=teacher_guide http://www.eia.gov/kids/energy.cfm?page=teacher_guide#lesson_energyusedata http://www.ala.org/acrl/aboutacrl/directoryofleadership/sections/is/iswebsite/projpubs/mentoring/bibliography “ The Instruction Section of the Association of College and Research Libraries enhances the ability of academic and research librarians to advance learning, teaching and research with respect to information literacy in higher education.” http://www.berghahnbooks.com/title.php?rowtag=BozoVisions https://twitter.com/AmDiabetesAssn http://forecast.diabetes.org/humor-mar2013 https://www.facebook.com/AmericanBarAssociation http://www.abajournal.com/news/article/squire_sanders_lawyer_lands_11th_circuit_clerkship_with_help_of_screen-read/ http://www.azhfa.com/index.php/about_us/rural-hospital http://aasphm.org/about-us/mission-statement/ http://aasphm.org/about-us/by-laws/ http://www.communicativehealthcare.com/about-us/ http://www.sepdn.org/archive