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E write - loc advanced writing for the web 23 may2011
1.
Advanced Writing for
the Web Leslie O’Flahavan, E-WRITE Library of Congress May 23, 2011
2.
3.
4.
5.
How well will
this content reduce the workload for staff in the Department Human Resources?
6.
Is this page
better at reducing workload for staff?
7.
8.
Provide a birds-eye
view of the task before the detailed steps
9.
Make the task
scannable
10.
Make the task
easy to scan
11.
Clear name; useful
sample
12.
Clear overview, link
to background
13.
Look for opportunities
to use links to shorten tasks
14.
Put some task
substance into the web content; don’t lock everything in the PDF
15.
Good balance between
web content and PDF
16.
17.
How well can
the search engine find this county Trash page?
18.
How well can
the search engine find this county Trash page?
19.
Revise this Trash
page to make it easier for search engines to find
20.
21.
Web content that
brings in revenue
22.
Pay online for
exhibit space = $$$
23.
Other types of
revenue: Who links to me?
24.
Who links to
me?
25.
Enough links? The
right ones?
26.
27.
28.
T.A.N.’s help content
before FAQs
29.
T.A.N.’s first FAQs
page
30.
T.A.N. FAQs reduced
e-mail volume
31.
T.A.N. FAQs today
32.
“Old” EIA FAQs
33.
EIA FAQs today
34.
Problem: Too many
FAQs
35.
Problem: Chaotic FAQs
36.
37.
38.
39.
40.
41.
Review the question
words for CDC’s Anthrax FAQs
42.
CDCs Anthrax FAQs
today
43.
44.
Organized FAQs?
45.
FAQs organized by
user
46.
FAQs organized by
category and keyword
47.
Label FAQ categories
clearly
48.
Improve these FAQ
categories
49.
Trademark FAQs today
50.
Position the FAQs
section near other kinds of help
51.
Integrate user questions
into page content throughout the site
52.
53.
Write concisely:
Answer first, then link to detail
54.
Discuss this FAQs
page
55.
Grouped FAQs
56.
57.
How is this
Guides page difficult to use?
58.
Is the new
Subject Guides page better?
59.
Improve this Bibliographies
and Guides page
60.
Steps to making
this page easier to use?
61.
62.
What works at
this Program home page? What doesn’t?
63.
Is this a
better Preservation home page?
64.
Improve this Preservation
program page
65.
How (and why)
to do a content inventory
66.
67.
68.
69.
70.
71.
72.
73.
Web log data
from 2005: HHS’s Frequently Asked Questions
74.
Strategies for explaining
to management why you need to spend time on your content
75.
Notas do Editor
http://www.charlescounty.org/hr/
http://www.cabq.gov/jobs/
http://www.archives.gov/veterans/military-service-records/
http://www.irs.gov/privacy/article/0,,id=183505,00.html
http://www.sec.gov/answers/publicdocs.htm
http://www.ftc.gov/bcp/edu/pubs/consumer/credit/cre21.shtm
http://www.benefits.va.gov/homeloans/eligibility.asp
http://www.fda.gov/AboutFDA/ContactFDA/ReportaProblem/default.htm
http://buprenorphine.samhsa.gov/howto.html
http://www.irs.gov/individuals/article/0,,id=110571,00.html
http://www.co.henrico.va.us/departments/utility/solid-waste/automated-trash-collections/
http://www.baltimorecountymd.gov/Agencies/publicworks/solid_waste/trash.html
http://www.fairfaxcounty.gov/living/recycling/
http://www.ala.org/ala/mgrps/divs/alcts/confevents/upcoming/webcourse/fpres/ol_templ.cfm
http://shop.delaware.gov/index.php?cPath=124_136
http://www.doh.wa.gov/cfh/heart_stroke/ http://www.doh.wa.gov/cfh/heart_stroke/
http://www.google.com/#sclient=psy&hl=en&source=hp&q=linkto:+http%3A%2F%2Fwww.doh.wa.gov%2Fcfh%2Fheart_stroke%2F&aq=f&aqi=&aql=f&oq=&pbx=1&bav=on.2,or.r_gc.r_pw.&fp=e4d813b43c7d221c
http://tonto.eia.doe.gov/ask/faq.asp
http://www.gortonsfreshseafood.com/CustomerCare/FAQS/General.aspx
http://www.navy.com/about/navylife/onduty/blueangels/faq/
http://emergency.cdc.gov/agent/anthrax/faq/
http://emergency.cdc.gov/agent/anthrax/faq/
http://www.gortonsfreshseafood.com/CustomerCare/FAQS.aspx
http://www.health.iupui.edu/faq.html http://www.advancedptc.com/faq
http://www.irs.gov/faqs/index.html
http://www.uscourts.gov/faq.html http://www.grants.gov/help/faq.jsp
http://www.uspto.gov/faq/trademarks.jsp
http://www.uspto.gov/faq/trademarks.jsp
http://tonto.eia.doe.gov/ask/Renewables_FAQs.asp#vehicles_for_highway
http://www.loc.gov/aba/about/catfaq.html
http://wilawlibrary.gov/learn/faq.html#coll
http://www.library.ilstu.edu/page/244
http://library.illinoisstate.edu/library-materials/subject-guides/
http://www1.umn.edu/humanrts/bibliog/biblios.htm
http://www.loc.gov/rr/main/bibguide.html
http://www.loc.gov/preservation/
http://preserve.harvard.edu/
http://library.nyu.edu/preservation/
http://www.usa.gov/webcontent/analytics/analyzing-web-logs.shtml
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