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FAS H I O N S H OW E X P O S I T I O N 2 0 1 5
Image design by Boris Mak Graphic Design Department Year 1
Cover design by Jana Dambekalne (da@dazime.com)
IN THE ABSENCE OF LIGHT WE SEE
ONLY OUR FLAWS, OUR DARKNESS,
EXPOSED AND THREATENING. IT IS
IN THIS STATE THAT WE ARE ABLE
TO QUESTION:
What makes us
human?
WE, AS HUMANS ARE BEAUTIFUL
CREATIONS OF OUR OWN MINDS,
REFLECTING OUR INNER THOUGHTS
AND IDEAS ONTO THE WORLD
THROUGH DESIGN. IT IS WITHIN THAT
SPACE OF NOTHINGNESS THAT WE
ARE TRULY FREE TO CREATE.
JUXTAPOSITIONS OF DARKNESS AND
ILLUMINATION BECOME THE CENTRAL
THEME FOR THE COLLECTIONS
SHOWCASED BY THE 2015 RAFFLES
HONG KONG DESIGN STUDENTS.
THE EXPLORATION OF SELF AND OUR
IDEA OF WHAT IT MEANS TO CREATE
SOMETHING TANGIBLE, TACTILE AND
WEARABLE IS INCORPORATED INTO EACH
OF THE COLLECTIONS IN A DIVERSE
DISTINCTIVE MANNER.
ARCHETYPAL ACTIVEWEAR CONTRASTS
AGAINST SOFT FLOWING SILHOUETTES
CREATING A RADIANT BEAUTY OFFSET
WITH TRAGIC HARMONY.
WITHIN THE SHOWCASED DESIGNS THERE
EXISTS A SERENDIPITOUS BALANCE
BETWEEN MODERN SPORTSWEAR, FABRIC
MANIPULATION, DIGITAL PRINTING AND
INTRICATE TAILORING.
WE SEE COLLECTIONS REMINISCENT OF
PAST MONARCHS, HISTORICAL FIGURES AND
STATUS SYSTEMS, WHICH RADIATE A MOOD
THAT IS UNFILTERED, TRANSCENDENTAL
AND PURE.
THIS YEAR,THE RAFFLES HONG KONG FASHION WEEK SHOW
REVEALS TO US THE DEEPER TRUTH OF WHO WE THINK WE ARE,
WHAT WE CONSIDER BEAUTIFUL; AND URGES YOU TO LEAVE THE
TRIVIAL AND ENTER INTO AN UNFILTERED STATE OF CREATION.
AS YOU STARE INTO THE IRIS OF CREATIVITY,
YOU BECOME A PART OF OUR VISCERAL EXPERIENCE.
“I AM VERY PROUD TO PRESENT THE
IMPRESSIVE WORK FROM TEN OF OUR
FASHION STUDENTS AT HONG KONG
FASHION WEEK.
THE WORK THIS YEAR TRULY EMBODIES
OUR INTERNATIONAL APPROACH TO
FASHION DESIGN.
THE COLLECTIONS ARE DIVERSE AND
CONTEMPORARY; STEMMING FROM IN-DEPTH
CONCEPTUAL RESEARCH INTO TOPICS
RANGING FROM THE JOSEON DYNASTY OF
KOREA, THROUGH BRITISH 90S OLDSCHOOL
JUNGLE SUBCULTURE, TO THE TROUBLED
LIFE OF CHINA’S LAST EMPEROR”.
S T E FÁ N A . R . O R S C H E L - R E A D , S H O W D I R EC TO R A N D C U R ATO R
A RT D I R EC TO R : J A N A DA M B E K A L N E CO N T R I B U T I N G E D I TO R : L EO N I E S L AT T E RY
P/10
P/1
P/30
P/45
P/44
P/12
P/2
P/35
P/37
P/42
P/16
P/18
P/36
P/55
P/48
P/17
P/32
P/37
P/50
P/19
P/46
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P/40
DIGITAL ILLUSTRATIONS & ARTWORKS
DESIGNERS & COLLECTIONS
MEET THE JUDGES
Walter MaWalter Ma
Vice Chairman - Hong Kong Fashion
Designers Association
	 	 Walter	 opened	 his	 fi	rst	 boutique		 	 Walter	 opened	 his	 fi	rst	 boutique	
–“Vee”	 after	 his	 graduation	 from	 the	
Hong	Kong	Institute	of	Design	in	1975.	Hong	Kong	Institute	of	Design	in	1975.	
As a Hong Kong fashion designer, he
was	the	pioneer	in	establishing	his	own	was	the	pioneer	in	establishing	his	own	
label	in	Hong	Kong.	Walter	has	received	
many	 awards	 including	 “Artist	 of	 the	many	 awards	 including	 “Artist	 of	 the	
Connie HoConnie Ho
Senior Menswear Designer –
Moiselle Group
Majoring	in	menswear,	Connie	studied	Majoring	in	menswear,	Connie	studied	
her	 Master	 Degree	 in	 Fashion	 Design	
and	 Technology	 at	 London	 College	and	 Technology	 at	 London	 College	
of	 Fashion.	 After	 her	 graduation,	 she	of	 Fashion.	 After	 her	 graduation,	 she	
Jules O’BrienJules O’Brien
Editor-in-Chief - Boom Magazine Asia
Jules	spent	her	teenage	years	sneaking	Jules	spent	her	teenage	years	sneaking	
into	 London’s	 bars	 and	 music	 venues	
to	 front	 her	 band.	 During	 her	 time	
at	 Manchester	 University	 studying	at	 Manchester	 University	 studying	
Connor LauConnor Lau
Digital Fashion Editor - Esquire Hong Kongigital Fashion Editor - Esquire Hong Kong
Graduating	from	City	University	of	Hong	Graduating	from	City	University	of	Hong	
Kong with a BA(Hons) in English andKong with a BA(Hons) in English and
Communication,	Connor	has	worked	in	Communication,	Connor	has	worked	in	
the	fashion	industry	ever	since.	Connor	the	fashion	industry	ever	since.	Connor	
has	worked	for	diff	erent	fashion	media	
Sue SuhSue Suh
Creative Director - :8CUFF
Suh	 was	 the	 winner	 of	 both	 the	‘Brand	
Ready	Award’	and	the	‘Collection	of	the	
Year	Award’	at	the	Raffl		es’	catwalk	show	
at	Hong	Kong	Fashion	Week	2014.
Suh’s	 work	 has	 received	 considerable	
press	recognition	and	she	was	selected	
as	 one	 of	 the	 top	 200	 emerging	as	 one	 of	 the	 top	 200	 emerging	
Year	Awards	1997	–	Fashion	Designer”.	Year	Awards	1997	–	Fashion	Designer”.	
As	 the	 Vice	 Chairman	 of	 Hong	 Kong	
Fashion	 Designers’	 Association,	 Walter	
strives	to	upkeep	the	image	and	status	
of	 Hong	 Kong	 Fashion	 in	 both	 local	
and	international	markets.
	 	 Walter	 Ma	 currently	 has	 his	 own	
retail	 shop	 at	 174	 Wellington	 Street	
in	Central,	Hong	Kong.	His	designs	are	
also	 sold	 in	 China,	 Japan,	 Singapore	
and	Dubai.
industry	 was	 well	 advanced	 with	 her	industry	 was	 well	 advanced	 with	 her	
involvement	in	urban	lifestyle	precinct	involvement	in	urban	lifestyle	precinct	
premium	 multi-use	 complexes,	 luxury	
destination	 malls,	 grade	 A	 offi		ces,	destination	 malls,	 grade	 A	 offi		ces,	
5-star	hotels	and	serviced	apartments	
in	 China	 and	 Hong	 Kong.	 Prior	 to	in	 China	 and	 Hong	 Kong.	 Prior	 to	
joining	Miramar,	she	was	the	Head	of	
Retail	 Marketing	 in	 Swire	 Properties	Retail	 Marketing	 in	 Swire	 Properties	
Limited.		She	has	also	held	marketing	
positions	in	Shell	Hong	Kong	and	CSL.
stayed	 in	 London	 and	 worked	 for	stayed	 in	 London	 and	 worked	 for	
international	labels	including	Burberry,	international	labels	including	Burberry,	
Alexander	McQueen	and	Gareth	Pugh.	
After	designing	DKNY	Jeans’s	menswear	
knitwear	 for	 more	 than	 2	 years,	 she	knitwear	 for	 more	 than	 2	 years,	 she	
is	 now	 at	 luxury	 Hong	 Kong	 brand	
Moiselle,	launching	their	fi	rst	menswear	Moiselle,	launching	their	fi	rst	menswear	
line.
Chinese	&	Linguistics,	she’d	most	often	Chinese	&	Linguistics,	she’d	most	often	
be	 found	 presenting	 on	 the	 radio	
or	 interviewing	 artists.	 Inspired	 by	 its	
coverage	 of	 Asia’s	 fashion,	 art	 and	
music,	 she	 climbed	 onto	 the	 BOOM	
boat	just	weeks	after	arriving	in	Hong	boat	just	weeks	after	arriving	in	Hong	
Kong,	 and	 two	 years	 later,	 she	 fi	nds	
herself	at	its	editorial	helm.
including	 New	 Monday,	 I.T	 Apparel,	including	 New	 Monday,	 I.T	 Apparel,	
and	 also	 has	 been	 a	 stylist	 for	and	 also	 has	 been	 a	 stylist	 for	
advertising	campaigns	and	a	regular	advertising	campaigns	and	a	regular	
contributor	 for	 fashion	 magazines	
such	 as	 Hong	 Kong	 Tatler,	 Baccarat	
and	 many	 more.	 Now	 he	 has	 set	 his	and	 many	 more.	 Now	 he	 has	 set	 his	
nest	at	Esquire	Hong	Kong	as	Digital	
Fashion	 Editor,	 continuing	 his	 search	
for	exciting	fashion	content.	
designers	in	the	world	by	Vogue	Italia	in	designers	in	the	world	by	Vogue	Italia	in	
2014.	In	2015,	Suh	has	been	a	fi	nalist	in	
many	international	events:	She	was	one	many	international	events:	She	was	one	
of	 the	 100	 designers	 to	 be	 presented	
by	NJAL	at	‘Origins	Passions	and	Beliefs’	by	NJAL	at	‘Origins	Passions	and	Beliefs’	
in	Italy;	she	was	a	fi	nalist	in	the	BENEXT	
fashion	 design	 contest	 and	 in	 the	fashion	 design	 contest	 and	 in	 the	
Mittelmoda	fashion	awards;	in	addition	
she	 won	 one	 of	 the	 most	 recognisable	she	 won	 one	 of	 the	 most	 recognisable	
awards	 in	 design:	 a	 Silver	 Award	 at	
the	 International	 Design	 Awards	 in	 Los	the	 International	 Design	 Awards	 in	 Los	
Angeles.Angeles.
Amy Lee Mei YeeAmy Lee Mei Yee
Director, Group Marketing & Corporaterector, Group Marketing & Corporate
Communications - Miramar Group
Amy	 has	 over	 20	 years	 marketing	Amy	 has	 over	 20	 years	 marketing	
experience	centred	around	creating,	
invigorating	 and	 marketing	 reputed	invigorating	 and	 marketing	 reputed	invigorating	 and	 marketing	 reputed	
brands.	 	 Her	 experience	 in	 premium	brands.	 	 Her	 experience	 in	 premium	
property,	 retail	 and	 hospitality	property,	 retail	 and	 hospitality	property,	 retail	 and	 hospitality
:8CUFF
	 Sue Suh was born in Seoul, South Korea,
and raised in Shanghai, China.
Now based between Shanghai and Hong Kong,
Suh launched the menswear label :8CUFF in 2014
after she graduated from Raffles Hong Kong.
	 :8CUFF creates sport-luxe streetwear,
inspired by social issues.
Suh believes that good and bad inevitably
coexist in our lives and she tries to interpret this
thought and her views into her designs.
	 At Hong Kong Fashion Week 2014, her
debut collection made such an impression that
she was awarded both the ‘Brand Ready Award’
and the ‘Collection of the Year Award’.
	 Following this the collection was featured
in Vogue Talents by Vogue Italia in September
2014.
	 In January :8CUFF showed their AW15/16
collection at Cité de la Mode during Paris
Fashion Week.
	 Suh has been awarded in 2015 the
Silver Award at the International Design Awards
in the Avant-Garde Fashion category; a place
in the 100 Designers Project in Italy (presented
by Notjustalabel); Finalist in the Lane Crawford
Platform initiative; Finalist in the Benext Fashion
Design Awards; and Finalist at the extremely
prestigious Mittelmoda Fashion Awards in
Vincenza, Italy.
	 As our returning champion, we are
privileged to present her brand new and unseen
sophomore collection.
	 The inspiration for :8CUFF’s new collection
is certainly a controversial one: When she was
The Great Kim
by Sue Suh
South Korea
young, Suh’s grandfather lived near to the
border with North Korea. His radio would pick up
the morning and evening state radio broadcasts
and the young Suh would listen with an uneasy
curiosity.
	 “At some point later, I found a state-
authorised documentary showing the greatness
of North Korea and their patriotic spirit. I decided
to create a collection dedicated to the ‘Great’
North Korea, using their symbols and their
patriotism as a metaphor”.
	 From this she creates a propaganda-
inspired manifesto for the foundations of this
collection:
	 “We possess a great difference from
all other countries; we are citizens led by the
Great Kim, the Sun of our Nation. Our society
is superior in its government. Kim educates our
future generations, develops new technology
and unites our minds. We are joyous to serve him.
We cherish every moment for our glorious leader,
the Great Kim”.
	 This reimagining of Suh being brought up
as a patriotic citizen of North Korea leads to
a distinctive collection where classic silhouettes
are fractured by digital prints and are combined
with soft leathers, neoprene and tough drills.
“Being able to experience first-hand and to
hear, touch and smell Sacre Coeur opened my
mind to what this building can evoke within a
person. Walking inside, the immediate feeling
is of awe and how small one actually is”
Grace CY Lam
	 Grace C.Y. Lam was
born in Hong Kong but was
raised in Australia and Canada.      
She studied Fine Arts in Canada
and later Law at both Hong Kong
University and London University.
This collection is her final collection before
she graduates from Raffles. In the last twelve
months she has showcased her 2nd Year
collection on the catwalk at HKFW, won a
sustainability award from Hard Rock Cafe,
was given the task of redesigning the uniforms
for Savills, and designed a capsule collection
for the new Asian stores of American Rag Cie
(ARC). Her Pre-collection was also selected for
exhibition at The Hub trade show in March
2015. Grace undertook a design internship at
Donna Karen. She is the proud mother of one
little boy.
“Marie van Goethem” is
an evening wear collection
focusing upon the paintings
of dancers by Edgar Degas and
the interior architectural structure
and illumination of the Sacre Coeur
cathedral in Paris. The pale colour palette
is a representation of the radiance of Sacre
Coeur. The silhouette embodies classical
eveningwear using structured boned bodices,
with unexpected cuts and darts to create
varying dimensions to the dresses.   As the
wearer walks, the movement is not of the
dress itself but of the surrounding expanses
of chiffon, silks and taffetas that flow and drift
around the core, much like the movements of
dancers.
Marie Van Goethem
Canada
HOTLINE : 2506 3506
Address : 3/F Wellable Commercial Building,
513 Hennessy Road, Causeway Bay
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For more details, please visit our facebook
Layout design by Tracy Law Graphic Design Department Year 1
“The theory of multiverses raises the prospect of
many paths or worlds, but when you live your life
in one route, you are alone. Walking alone to a
destination will enable you to see something that
you didn’t realize when you walked with someone”
	 Chu Tin Lok Tina is
a British designer who was
born and raised in Hong
Kong. After obtaining her
high school degree, she
continued her studies
by entering a three-year
degree in animation and
game design.
	 Following this,
Chu went on to study
fashion design as she felt
that creating something
people can touch and
feel is more inspiring and
valuable in our virtual age.
Focusing on womenswear
for ‘Generation V’, she uses
her knowledge achieved in
both fields when creating
her collections, employing
technique such as 3D
printing and laser cutting.
	 Chu’s designs have
a common starting point:
the exploration of the
self. During her personal
journey to self-discovery,
she discovered that there is
good and bad within herself.
	 It is that intrinsic
notion of human duality that
feeds the imagination of the
talented designer.
	 Chu’s collection
titled “Trapped in the
Multiverses” takes the
idea of human duality
by exploring the notion
of perpetual human
dissatisfaction.
	 This concept is
based on the idea that, no
matter how much one owns
or achieves, people are
never fully satisfied with their
lives, and will always wonder
what it would be like if they
made different choices or
lived different lives.
	 Here she applies the
advanced scientific theory
of Multiverses, five in total,
which she uses to illustrate
the idea of alternative
choices and multiple lives.
	 “Trapped in
the Multiverses” is a
contemporary experimental
womenswear collection,
using a synthesis of luxury
fabrics to create layers and
volume as metaphors for the
multiple universes.
Chu Tin Lok Tina
Trapped in the Multiverses
United Kingdom
“Puyi	is	the	most	ornate	
passer-by	in	history,	his	life	akin	to	an	
Aristotelian	tragedy”
	 Eva	Choi	was	born	and	raised	in	Hong	Kong.	
She	began	her	fashion	career	studying	marketing;	however	
her	natural	fl	are	for	design	soon	became	evident	and	
her	innate	passion	for	fashion	design	took	over.	Following	
her	passion	and	vision,	Eva	made	the	decision	to	give	
a	new	direction	to	her	career	by	swapping	courses,	
stepping	away	from	Marketing	and	focusing	on	Fashion	
Design	instead.	For	her	Final	Collection,	Choi	has	created	
an	experimental	womenswear	collection	inspired	by	the	
troubled	life	of	Aisin-Gioro	Puyi,	China’s	last	emperor.
	 His	life	is	explored,	trying	to	answer	two	questions:	
What	makes	us	Human?	What	is	it	to	be	alive?	In	life	there	
are	two	things	that	no	organism	can	control:	birth	and	
death.	
The	sentiency	of	humans	allows	us	to	decide	only	the	
process	of	our	life	between	these	two	points.	Some	people	
chase	height	in	the	process	of	life;	some	people	chase	
length;	while	others	chase	depth.	
	 Humans	do	not	have	eternal	life,	but	we	can	
comprehend	the	concept	of	eternity.	When	we	dream	of	
something	and	then	implement	that	dream,	in	that	moment	
we	are	truly	alive;	that	moment	is	Instant	Eternity.
	 Choi	has	carefully	analysed	the	clothing	of	Puyi	
and	his	wife,	from	the	Dragon	Robes	of	Puyi’s	Manchu	
heritage,	through	to	the	clothing	of	the	1930s,	both	military	
and	civil.	These	references	are	further	augmented	by	the	
inclusion	of	embroidered	and	printed	symbols	of	cranes	
and	chrysanthemums,	both	of	which	have	extensive	and	
intriguing	signifi	cances	in	both	China	and	Japan.
	 While	the	garments	are	cut	for	the	female	form,	
there	are	strong	masculine	elements.	The	fabrications	
include	a	variety	of	wools,	silk,	cotton,	leather	and	
sheepskin.	
In addition to the digitisation of her drawings
into	prints	the	collections	employs	straps,	belts	and	tassels.	
Despite	these	many	elements	and	juxtapositions,	there	
remains	harmony	amid	the	apparel.		
EVA Choi
The passerby
Hong Kong
“JERRY HAHA”
Image design by Kenneth Chan
Graphic Design Department Year 1
Natjira was born in Thailand, and
educated in Hong Kong. The designer focuses
on menswear tailoring, complimented with casual
wear and sportswear.
	 Natjira graduated from Raffles in 2014
and set up her eponymous label NATJIRA. The
menswear tailoring label creates suits for men to
satisfy their personal needs depending on their
interests and life routine.
	 The inspiration for this collection came
from the novel ‘The Great Gatsby’ by F. Scott
Fitzgerald, which focuses on ‘the green light’ as
a representation of the American dream. The
inspiration is augmented with an analysis of
1930 American boxing, a sport that following
the Great Depression brought power, hope and
the representation of masculinity to American
men.
	 The construction of the suits is quite
different from a standard off-the-peg suit, as
elastic is inserted into seams to allow extra
flexibility for movement, paying heed to human
anatomy and ergonomics. The garments are not
created to be worn by a human being just as a
cover, they are made to fit to the human body
and be able to move with it.
	 The collection starts with Natjira’s
interpretation of a classic suit and ‘evolves’
as a reflection of both the increase in muscle
mass a boxer develops and how the American
economy inflated prior to its collapse. As the
collection progresses the suits begin to fracture
and shatter; a reference to the crash of Black
Tuesday.
“My designs are made from pieces of me.
My collections don’t speak aloud, they
illustrate my identity”
natjira
evolution
thailand
Coat: :8CUFF
Top: Natjira
Photographer:
MAN LOK PING
Director:
STEFAN A.R. ORSCHEL-READ
Project Manager:
VIRGINIA KILLORY
Project Management
and Sponsors: ANGEL
CHOY, CHAN TSZ YAN and
SALLY LEUNG
Post Production:
SALLY LEUNG
Make-Up:
KEN AU
Models:
SOPHIE TRAVERSE and
FLORIÀN DESBIENDRAS
Special Thanks:
GRACE CY LAM
Shirt: Natjira
Shorts: :8CUFF
Vest: :8CUFF
Shorts: Kate Zokh
Dress: Grace CY Lam
Jacket: Viv.W
Trousers: Rickyy Wong
Florian wears Shirt: :8CUFF
Trousers: Eva Choi
Sophie wears Top: Grace CY Lam
Trousers: Eva Choi
Sophie wears Dress: Jacqueline Kwan
Florian wears Suit Jacket: Natjira
Trousers: :8CUFF
Florian wears Top: Rickyy Wong
Trousers: M. Natasha Robert
Sophie wears Top: Eva Choi
Shorts: KIMIRIS
Top: Rickyy Wong
Skirt: Viv.W
Bag: Mariya Shabanova
Jacket: Eva Choi
Trousers: Grace CY Lam
“When I look back on my life I see pain,
mistakes and heartache.
When I look in the mirror I see strength,
lessons learned and pride in myself”
Rickyy Wong, born and based in Hong
Kong, graduated from Raffles Hong Kong in 2014.
He completed an internship at Ada Zanditon in
London in 2013. Wong was selected to exhibit one
of his dresses at Hong Kong Fashion Week 2014.
This collection is a contemporary men’s and
womenswear collection inspired by the fourth painting
(The Love Letter) in the series of paintings ‘The Progress
of Love’, painted in 1770 by Jean-Honoré Fragonard.
The painting explores the notion of eternity, viewed
through the eyes of lovers reminiscing on their courtship.
The collection was exhibited at Brunch Bazaar by
YAP HK x Artichoke Canteen and was then nominated
to show at The HUB trade show in March 2015.
The collection was initially entirely cut as
menswear, with an intention for specific looks to later
be reinterpreted to become women’s pieces while
maintaining an androgynous mood. Fabrications
include eel skin, angora, cotton satin and pure silk
chiffon. The principal colours of the collection are
white and pale grey to signify purity and fidelity.
Wong is now working on his first
men’s and womenswear collection for
Autumn/Winter 2016 under his own label.
Rickyy Wong
La Soif de L’Amour -L’Éternité
Hong Kong
Ho Wing Ko Ringo
Graphic Design Department Year 2
The human is the most powerful animal on the planet. We are sentient and at the peak of the food
chain. I question however whether this gives us the right to rule over other animals.
A surreal sculpture of a para-human (a hybrid human/animal chimera). It is about the uneasy
symbiosis between humans and animals. It focuses on how our existence would be shaped should
the power dynamic be overturned.
“A”In to shoes
I cannot
paint my
expressions
or draw my
words, so
I let design
guide my
speech
Kimiris was born a twin in
Seoul in South Korea. She studied
in India for the last seven years of
high school before moving to Hong
Kong in 2012 to study at Raffles.
	 Kimiris was a competitive
runner which led to a natural
identification with performance
and sportswear design. She
completed an internship at
performance-wear company Sung
Won FC in Seoul.
In 2015 she designed a capsule
collection for the new Asian stores
of American Rag Cie (ARC).
	 “The Second Child”
is a contemporary sportswear
collection, exploring the internal
facets and conflicts faced by a
middle child.
	 The collection highlights
the emotional consequences
stemming from a lack of attention,
as familial consideration is
focused instead on the first-born
overachiever and the pampered
younger sibling.
Yearning to find substance in life,
the middle child faces a challenge,
but also an opportunity: freedom.
	 The designer associates
the aspect of freedom through
loose-fitting silhouettes based
on archetypal athletic wear, with
the use of juxtaposing fabrics,
including silicone and neoprene.
The collection features digital
prints that are collages of her
hand-drawn illustrations.
	 In March 2015 the
collection was selected for
exhibition at The Hub trade show.
Kimiris
The Second
Child
South Korea
Grace CY Lam
L’Intrigue
Canada
Kimiris
The Equals
South Korea
“When we acknowledge the darkness inside it
transcends us to another level of consciousness”
Kimiris was born in
Seoul in South Korea.She studied
in India for the last seven years
of high school before moving to
Hong Kong in 2012 to study at
Raffles.
Kimiris was a
competitive runner which led
to a natural identification with
performance and sportswear
design. She completed an
internship at performance-wear
company SungWon FC in Seoul.
In 2015 she designed
a capsule collection for the new
Asian stores of American Rag
Cie (ARC).In March 2015March
2015 her Second Year collection
was also selected for exhibition at
The Hub trade show.
This quasi-sportswear
collection is inspired by the
social status system of the Joseon
dynasty in Korea that lasted from
1392 to 1895.
The silhouettes are
interpretations of the masculine
clothing of the Yang Ban ruling
class of the era.Coarse base cloth,
a reference to the historically less
privileged Sang Min and Cheon
Min, is digitally printed with
interpolations of ancient Joseon
cyphers and motifs hand drawn
over water damaged canvasses.
This collection has given
Kimiris the opportunity to delve
into the history of her nation.
Grace C.Y. Lam was born in Hong Kong but was raised in
Australia and Canada. She studied Fine Arts in Canada and later Law at
both Hong Kong University and London University.
In the last twelve months she has showcased her 2nd Year
collection on the catwalk at HKFW, won a sustainability award from
Hard Rock Cafe, was given the task of redesigning the uniforms for
Savills, and designed a capsule collection for the new Asian stores
of American Rag Cie (ARC). This collection was also selected for
exhibition at The Hub trade show in March 2015. Grace undertook a
design internship at Donna Karen.
She is the proud mother of one little boy.
“L’Intrigue” is a dark ready-to-wear collection inspired by
Shadows, both physical and psychological (Jungian), and the artist James
Ensor.
Lam was drawn to exploring Shadows for two reasons: her
son’s delight at discovering his own physical shadow which made her
examine why we stop looking at something so close to us; the second
reason that led her to study the Jungian shadow is the stages humans
experience when accepting the passing of someone they hold dear.
The silhouettes are clean yet highlighted with some unusual
elements such as pleating and small hand painted details. There is an
element of exaggeration in the proportions of the pieces; this is to
echo the characters found in Ensor’s prints, etching and paintings.
“Design is a
box of stories. Each
sketch has an untold
story and each
inspiration is wrapped
into the emotions of
the designer”
Drawing by Mark Unico Graphic Design Department Year 1
Tommy Chong
Extrication
Hong Kong
Tommy Chong was born
in Hong Kong but spent most
of his childhood abroad. When
designing clothing, he often finds
inspiration in somewhat dark
subjects, such as death, decay or
psychological instability.
The inspiration for
this menswear collection stems
from the novel Kawaki by Akio
Fukamachi and the Sevens Sins
as codified in Botticelli’s ‘Map
of Hell’ painted in 1480-95.
The novel touches on subjects
such as bullying within schools,
the trafficking of narcotics and
humans and prostitution. With
the collection, Chong explores
the underbelly of contemporary
Japan and human nature.
The garments are
a dissection of the Japanese
businessman’s wardrobe, where
the wholesome and humble suit
and shirt is reassembled into
garments that contain elements
of Samurai armour and Shibari.
This collection is his final
collection before he graduates
from Raffles.
Chong delighted
the local crowd when he was
announced the winner of the
“Special Creativity Award” with
his collection at Hong Kong
FashionWeek 2014.
“Fukamachi’s novel makes me feel the
deterioration of humanity”
Boutique hair salon delivering Japanese style and service
+852 23535025, hello@sozohairdesign.com, www.sozohairdesign.com
3/F Worldwide Commercial Building,34 Wyndham Street, Central, Hong Kong
For a long time there has been a
debate about the fine line between
visual art and graphic design. While
graphic designers see themselves
as artists, artists prefer not to see
themselves as designers.
Some would say that the two
disciplines are very different, but at
the same time this fine line is almost
invisible. Are the differences between
the two principles great enough to
create a distinct divide? There are
a myriad of features which set them
apart but also many that bring them
together. In both there is fantasy,
creativity and storytelling.
The Graphic Design students focused
their approach at this disputed
question. Do we perceive their results
as art or as design?
Graphic Design
Meets Art
“The only people for me
are the mad ones. The ones
who are mad to love, mad to
talk, mad to be saved; The
ones who never yawn or say
a commonplace thing, but
burn, burn, burn like fabulous
yellow roman candles
exploding like spiders a cross
the stars.”
Jack Kerouac
M. Natasha Robert was born in Hong Kong.
Her father is from Spain while her mother is
from the Philippines. She lived on Lamma Island
as a young child before moving to Marbella in
Spain.
In the developing of her concept, she drew
inspiration through analysing her identity.
As Spain was a liberal place to grow up, she
was able to speak freely, act without unjust
caution and wear whatever she wished. This
uncensored aspect of her has remained and
become a part of her identity. This freedom of
expression is something that she is grateful for.
Censorship prevents people from expressing
how they feel and revealing who they truly
are; suppressing emotions that society
demands we hide. Natasha argues that being
censored is a breach of a basic human right.
The hegemonic institutions, such as the media,
socially program us to obsess over fame and
unattainable fantasies, effectively constricting
us with distractions, censoring us from what in
truth matters. These institutions are thinking for
us and we allow it to happen.
This menswear collection takes on a secondary
inspiration; it explores the spirit of Vagabonds
including Jack Kerouac and Henry Rollins. The
music and books of her father have always been
of great importance to Natasha and this lead her
to further delve into the lives of these iconic men.
Throughout the design process, the collection
conceptualizes the bold male alter ego of the
designer; does ‘M.’ stand for Miss, Ms, Mrs or Mr?
Soft-Grunge could be a way to describe the
garments. Jersey, denim and mesh panels are
embellished liberally with septum piercings.
Materials are hand dyed while the prints are
drawings and collages that represent what, in
Natasha’sperception,censorshipdoestoaperson.
M. Natasha Robert
Uncensored
United Kingdom
shop at WWW.LAISONBYAURELIAS.COM
VivianWongwasbornandraised
in Hong Kong and is the founder of
Viv.W. In 2014Wong was awarded
second place in the Metro Group
Buying ‘Ladies Wear Design
Competition’. The resulting ready-
to-wear collection was put into
production and the garments will
be stocked in Europe this summer.
Wong aims to create unique
garments with a sophisticated
vision. She believes in quality
and delicate craftsmanship to
create a truly unique aesthetic
of contemporary fashion. The
designs are a balance of creation
and commerciality in functional
yet innovative designs, where
subtle plays between panelling,
draping and graphic elements
exist.
	
“Private & Confidential” is a
contemporary women’s wear
collection. It conceptualizes the life
ofthedesigner;agirlwhostruggles
with challenges, pressures and
sorrows, but then finds a way to
redefine herself and become
a new person. The collection
represents this transformation.
The collection is feminine yet
sporty. The garments capture the
revolution of the designer’s life; the
silhouettes begin as aggressive
but gradually become softer.
The process of designing and
creating the collection performs
an additional function; it is in itself
part of the remedial process.
In March 2015 the collection
was selected for exhibition at The
Hub trade show.
“I always escape the ordinary.
I like asymmetric construction;
imbalance in print creation”
Viv.W
Private & Confidential
Hong Kong
“Reconnection”. Drawing by Mark Unico Graphic Design Department Year 1
“Hiding and Seeking”.
Collage by Chloe Wong Graphic Design Department Year 2
METRO
Group
Ltd.
Hong Kong
Buying
For a design student it is essential to build a
portfolio that is of high industry standard. Being offered
the prestigious opportunity to work with international
corporations is where emerging designers face the
greatest challenges but also find significant reward.
METRO Group Buying Hong Kong Ltd. collaborated
with Raffles Hong Kong fashion design students and
tasked them with developing collections that are
suitable for retail within the German mass market.
METRO Group Buying Hong Kong serves as
the Global Sourcing Office for the corporation, and is
responsible for Import and Export Management. Uma
Preve and Vivan Yan, Fashion Design Students at
Raffles Hong Kong were given the opportunity to work
at MGB in the ladies and children’s wear department
as a result of winning the first and second prize of the
sustainable ladies wear competition.
The 2 winning students were awarded
cash prizes as well as offered internships at the
METRO Group Buying offices in Hong Kong. Part
of their duties included developing samples of their
proposed designs and experiencing first hand, the
entire production process from concept development
through to production. Preve and Yan developed
samples of their designs which were presented to
Metro Group Buying. An astonishing 9,920 pieces
in total were placed into production for Yan across 5
styles, and for Preve a total of 25,600 pieces across 4
styles were selected for mass production which would
retail in real-hypermarket Germany for Autumn/Winter
2015.
Each student’s garments would retail under
their own private label in stores as free standing brands.
We as a design institute take pride in celebrating this
momentous achievement and look forward to seeing
their garments in stores soon.
“I think design is
the pursuit of
self-realization
and challenge”
Eva Choi was born and raised
in Hong Kong. She started
her fashion career studying
marketing; however her natural
flare for design soon became
evident and her innate passion
for fashion design took over.
Following her passion and
vision, Eva made the decision
to give a new direction to her
career by swapping courses,
stepping away from Marketing
and focusing on Fashion Design
instead.
This is Choi’s Pre-Collection.
The menswear collection
was inspired by the housing
problems of Hong Kong and the
brave people from unprivileged
backgrounds who strive to
create grass-roots businesses in
an unhospitable city.
Thefabricchoiceandtreatments
are evocative of Hong Kong’s
night-time lights. The geometric
shapes reference the housing
projects and are used to create
the shapes of the pattern cutting.
Choi completed her internship
at the fur company Mass Gaining.
In 2015 Choi designed a
capsule collection for the new
Asian stores of American Rag
Cie (ARC).
Eva Choi
The Proletarians
Hong Kong
“Some may think that a print is only a simple decoration on the
surface of a fabric. For me it is more complicated – it tells a
story, a story etched into the very fibres of the collection”
Martha Sartika (aka Ahtram) was born in Jakarta, Indonesia. She
completed an Advanced Diploma in Raffles Jakarta before moving to
Hong Kong to complete her Bachelor degree.
	 In 2015 Sartika designed a denim capsule collection for the new
Asian stores ofAmerican Rag Cie (ARC). Sartika undertook an internship
with Jeffry Tan in Jakarta.
Sartika’s aesthetic is to engage clean silhouettes paying careful
attention to detail and an energetic use of print and fabric manipulation.
This casual menswear collection takes Reflection as its inspiration,
frombothphysicsandpsychology,andcombinesitwithsubtlereferences
to 90s Oldschool Jungle subculture.
The design process of the collection started with Sartika creating
manylargescalepaperfoldingtechniqueswhichshethenusedtocreate
ideas for surface manipulations and also photographed and reworked to
generate bold digital prints. These details are complemented with jersey
sweat-shirting, fine twill denims and tailoring wool.
	 Theaestheticcombinesreferencestoanirreverent,andsometimes
hostile, multicultural youth with an intentional instillation of humour.
Gendis Amanda Tansa Ardina Rini was
born in Jakarta, Indonesia. After receiving
an Advanced Diploma in Fashion Design
at Raffles Hong Kong, she decided to
further study pattern making and sewing
techniques at Bunka School of Fashion in
Jakarta. She then returned to Hong Kong to
study towards her Bachelor Degree.
She showed two outfits in “Fabrics to
Fashion Walk” at Interstoff Asia Essential
for Spring 2011/12 and one outfit at the
Pinktober Hard Rock Café competition
in 2014. She completed an internship at
“Constructingclothesisaclearprocessbut
the creation of design is a rebirth process”
“Twisted Sisters” in Hong Kong.
Before deciding to study fashion, Gendis
considered studying architecture. This
collection gave her the opportunity to focus
on this other interest: her inspiration comes
from reflections and abstractions of laser
beams on contemporary architecture
creating sparks of energy.
Her inspiration topic led her to design
a ready-to-wear collection where clean
silhouettes are complemented by subtle
prints, linear pleats and decorative stitching
details.
Gendis Amanda Tansa
Illusion
Indonesia
Ahtram
Overshadow|Indistinct
Indonesia
Déjà Vu
by Mariya Shabanova
New is forgotten old things.
Therefore vintage never goes out of style
This collection by Mariya Shabanova of timeless vintage inspired bags focuses on quality, taste and
panache. The bags are made from vegetable-tanned leather which ages uniquely and becomes even
richer through wear.
Raffles Hong Kong
is proud to boast an industry-
relevant curriculum that nurtures
students into versatile, multi-skilled
professionals. This is supported
by strong connections with our
industry partners whereby students
are given a platform to take part in
live industry projects. American
Rag Cie is a multi-branded denim
specialist founded by Mark
Wertz and has since evolved
into an internationally recognized
brand with 18 stores worldwide.
American Rag Cie plan to open
36 stores in Greater China within
three years. American Rag are
currently developing a vertical
collection named “ARC”, a lifestyle
denim label that will retail in all of
their newly opened Asian stores.
American Rag approached
students from Raffles Hong Kong
to develop a capsule collection
for ARC’s Spring/Summer 2016
release. The collections drew
inspiration from the ‘Californian
lifestyle’ heritage of the brand
combined with signature denim
construction techniques and
current fabrication and print
trends. Students were encouraged
to create designs which are
related to traditional denimwear;
however, designs needed to be
commercially suited for retail, not
conceptual show pieces. Our
Graphic Design students were
also asked to develop an identity
system and branding concepts for
the launch of ARC within Greater
China. Jacky Tsang delivered
an impressive array of branding
material to which he was offered
an internship position at American
Rag Cie, with the possibility of part
time employment - a wonderful
achievement from another one our
talented students.
Judging for the collections
will take place based on the initial
sample garments made by the
students; thereafter American Rag
plan to place the winning designs
into production for retail in store in
Spring/Sumer 2016.
Furthermore, Cindy Xie, a second
year Bachelor of Design (Fashion
Marketing) student completed an
internship at American Rag. Xie
was responsible for supporting
ARC’s Buyer and Brand Creative
Manager as the brand undertakes
the prodigious task of expanding
into the Asian market. Through
active collaboration with reputable
organizations within the industry,
we offer an internship program
that allows our students to engage
in a unique learning experience
that propels them from the
classroom to the real world.
Fashion drawing by Grace CY Lam
Ten years ago the life of a graphic designer was
simple. People would understand that graphic design
covered the creation of logotypes, posters or catalogues.
In 2015, the answer to “what is graphic design?” is a lot
more complicated. To be a graphic designer is not easy.
Considering the competitiveness in the industry, the
discipline itself is going through large changes. At the
present time, young graphic designers have to possess a
breadth of knowledge across graphic design, multimedia
design, product and branding.
The Bachelor Degree in Graphic Design at Raffles
International College (Hong Kong) follows the global trend.
Students receive professional practice in the industry and
also a platform for entrepreneurship.
Graphic Design Entrepreneurs
Students from Raffles Hong Kong’s Graphic Design department,
Peony Wong and Chloe Wong, have decided to start their own
design business and have founded their own creative design
studio company – YDesignStore.
YDesignStore was launched as a showcasing platform to
sell products including accessories, home décor and lifestyle
products.
In one year it has transformed into a small design studio
and further offers brand identity, publishing and product design.
YDesignStore is at the beginning of the road to becoming a bigger
enterprise and so far, both graphic design entrepreneurs are full of
energy and creative ideas.
http://instagram.com/ydesignstore/
Collage by Chloe Wong Graphic
Design Department Year 2
This creative magazine is a result of great effort from the Graphic Design students of Raffles
International College (Hong Kong). At Raffles, we encourage and prepare our students for
successful careers, which start in school with real case studies.
This project brings the Fashion Design department and the Graphic Design department closer.
Contributors
Graphic Design Department
Lee Ho Hin (Tennyson) Law Chui Han (Tracy)Mak Pok Leong (Boris)
Wong Ka Man (Karen)Sze Yuen Yuk (C.C) Wong Tak Yan (Cynthia)
Tan Unico (Mark) Vong Lok Yee (Christa) Chan Kit Yat (Kenneth)
PAGE: 12;13;19;30;31;56
PAGE: 51;54
PAGE: 36;38
PAGE: 10;11
PAGE: 44;47;48;50
P PAGE: 36;38
PAGE: 16;17
PAGE: 44;47;48;50
PAGE: 34;35
A l l s t u d e n t s a n d l e c t u re r s g a v e t h e i r e n e rg y a n d c re a t i v e i d e a s t o m a ke i t h a p p e n .
J A N A DA M B E K A L N E , G R A P H I C D E S I G N P R O G R A M M E CO O R D I N ATO R
THANKS TO OUR
SPONSORS and partners
boommagasia boommagasia boomasiaboomasia boommagazineasia
www.boom-asia.com
General enquiry: info@boom-asia.com / +852 3485 1055 Sales enquiry: sales@boom-asia.com / +852 3485 0779
/ric.eduraffleshongkong raffleshongkong
Contact: 2/F, Centre Point, 181-185 Gloucester Road, Wanchai,
Hong Kong, T:+ 852 2520 6838, F: +852 2520 1079,
Website: raffles.edu.hk

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Hong kong fashion week 2015 visceral instinct

  • 1. FAS H I O N S H OW E X P O S I T I O N 2 0 1 5
  • 2. Image design by Boris Mak Graphic Design Department Year 1 Cover design by Jana Dambekalne (da@dazime.com)
  • 3. IN THE ABSENCE OF LIGHT WE SEE ONLY OUR FLAWS, OUR DARKNESS, EXPOSED AND THREATENING. IT IS IN THIS STATE THAT WE ARE ABLE TO QUESTION: What makes us human? WE, AS HUMANS ARE BEAUTIFUL CREATIONS OF OUR OWN MINDS, REFLECTING OUR INNER THOUGHTS AND IDEAS ONTO THE WORLD THROUGH DESIGN. IT IS WITHIN THAT SPACE OF NOTHINGNESS THAT WE ARE TRULY FREE TO CREATE. JUXTAPOSITIONS OF DARKNESS AND ILLUMINATION BECOME THE CENTRAL THEME FOR THE COLLECTIONS SHOWCASED BY THE 2015 RAFFLES HONG KONG DESIGN STUDENTS.
  • 4.
  • 5. THE EXPLORATION OF SELF AND OUR IDEA OF WHAT IT MEANS TO CREATE SOMETHING TANGIBLE, TACTILE AND WEARABLE IS INCORPORATED INTO EACH OF THE COLLECTIONS IN A DIVERSE DISTINCTIVE MANNER. ARCHETYPAL ACTIVEWEAR CONTRASTS AGAINST SOFT FLOWING SILHOUETTES CREATING A RADIANT BEAUTY OFFSET WITH TRAGIC HARMONY. WITHIN THE SHOWCASED DESIGNS THERE EXISTS A SERENDIPITOUS BALANCE BETWEEN MODERN SPORTSWEAR, FABRIC MANIPULATION, DIGITAL PRINTING AND INTRICATE TAILORING. WE SEE COLLECTIONS REMINISCENT OF PAST MONARCHS, HISTORICAL FIGURES AND STATUS SYSTEMS, WHICH RADIATE A MOOD THAT IS UNFILTERED, TRANSCENDENTAL AND PURE. THIS YEAR,THE RAFFLES HONG KONG FASHION WEEK SHOW REVEALS TO US THE DEEPER TRUTH OF WHO WE THINK WE ARE, WHAT WE CONSIDER BEAUTIFUL; AND URGES YOU TO LEAVE THE TRIVIAL AND ENTER INTO AN UNFILTERED STATE OF CREATION. AS YOU STARE INTO THE IRIS OF CREATIVITY, YOU BECOME A PART OF OUR VISCERAL EXPERIENCE.
  • 6. “I AM VERY PROUD TO PRESENT THE IMPRESSIVE WORK FROM TEN OF OUR FASHION STUDENTS AT HONG KONG FASHION WEEK. THE WORK THIS YEAR TRULY EMBODIES OUR INTERNATIONAL APPROACH TO FASHION DESIGN. THE COLLECTIONS ARE DIVERSE AND CONTEMPORARY; STEMMING FROM IN-DEPTH CONCEPTUAL RESEARCH INTO TOPICS RANGING FROM THE JOSEON DYNASTY OF KOREA, THROUGH BRITISH 90S OLDSCHOOL JUNGLE SUBCULTURE, TO THE TROUBLED LIFE OF CHINA’S LAST EMPEROR”. S T E FÁ N A . R . O R S C H E L - R E A D , S H O W D I R EC TO R A N D C U R ATO R
  • 7. A RT D I R EC TO R : J A N A DA M B E K A L N E CO N T R I B U T I N G E D I TO R : L EO N I E S L AT T E RY P/10 P/1 P/30 P/45 P/44 P/12 P/2 P/35 P/37 P/42 P/16 P/18 P/36 P/55 P/48 P/17 P/32 P/37 P/50 P/19 P/46 P/38 P/40 DIGITAL ILLUSTRATIONS & ARTWORKS DESIGNERS & COLLECTIONS
  • 8. MEET THE JUDGES Walter MaWalter Ma Vice Chairman - Hong Kong Fashion Designers Association Walter opened his fi rst boutique Walter opened his fi rst boutique –“Vee” after his graduation from the Hong Kong Institute of Design in 1975. Hong Kong Institute of Design in 1975. As a Hong Kong fashion designer, he was the pioneer in establishing his own was the pioneer in establishing his own label in Hong Kong. Walter has received many awards including “Artist of the many awards including “Artist of the Connie HoConnie Ho Senior Menswear Designer – Moiselle Group Majoring in menswear, Connie studied Majoring in menswear, Connie studied her Master Degree in Fashion Design and Technology at London College and Technology at London College of Fashion. After her graduation, she of Fashion. After her graduation, she Jules O’BrienJules O’Brien Editor-in-Chief - Boom Magazine Asia Jules spent her teenage years sneaking Jules spent her teenage years sneaking into London’s bars and music venues to front her band. During her time at Manchester University studying at Manchester University studying Connor LauConnor Lau Digital Fashion Editor - Esquire Hong Kongigital Fashion Editor - Esquire Hong Kong Graduating from City University of Hong Graduating from City University of Hong Kong with a BA(Hons) in English andKong with a BA(Hons) in English and Communication, Connor has worked in Communication, Connor has worked in the fashion industry ever since. Connor the fashion industry ever since. Connor has worked for diff erent fashion media Sue SuhSue Suh Creative Director - :8CUFF Suh was the winner of both the ‘Brand Ready Award’ and the ‘Collection of the Year Award’ at the Raffl es’ catwalk show at Hong Kong Fashion Week 2014. Suh’s work has received considerable press recognition and she was selected as one of the top 200 emerging as one of the top 200 emerging Year Awards 1997 – Fashion Designer”. Year Awards 1997 – Fashion Designer”. As the Vice Chairman of Hong Kong Fashion Designers’ Association, Walter strives to upkeep the image and status of Hong Kong Fashion in both local and international markets. Walter Ma currently has his own retail shop at 174 Wellington Street in Central, Hong Kong. His designs are also sold in China, Japan, Singapore and Dubai. industry was well advanced with her industry was well advanced with her involvement in urban lifestyle precinct involvement in urban lifestyle precinct premium multi-use complexes, luxury destination malls, grade A offi ces, destination malls, grade A offi ces, 5-star hotels and serviced apartments in China and Hong Kong. Prior to in China and Hong Kong. Prior to joining Miramar, she was the Head of Retail Marketing in Swire Properties Retail Marketing in Swire Properties Limited. She has also held marketing positions in Shell Hong Kong and CSL. stayed in London and worked for stayed in London and worked for international labels including Burberry, international labels including Burberry, Alexander McQueen and Gareth Pugh. After designing DKNY Jeans’s menswear knitwear for more than 2 years, she knitwear for more than 2 years, she is now at luxury Hong Kong brand Moiselle, launching their fi rst menswear Moiselle, launching their fi rst menswear line. Chinese & Linguistics, she’d most often Chinese & Linguistics, she’d most often be found presenting on the radio or interviewing artists. Inspired by its coverage of Asia’s fashion, art and music, she climbed onto the BOOM boat just weeks after arriving in Hong boat just weeks after arriving in Hong Kong, and two years later, she fi nds herself at its editorial helm. including New Monday, I.T Apparel, including New Monday, I.T Apparel, and also has been a stylist for and also has been a stylist for advertising campaigns and a regular advertising campaigns and a regular contributor for fashion magazines such as Hong Kong Tatler, Baccarat and many more. Now he has set his and many more. Now he has set his nest at Esquire Hong Kong as Digital Fashion Editor, continuing his search for exciting fashion content. designers in the world by Vogue Italia in designers in the world by Vogue Italia in 2014. In 2015, Suh has been a fi nalist in many international events: She was one many international events: She was one of the 100 designers to be presented by NJAL at ‘Origins Passions and Beliefs’ by NJAL at ‘Origins Passions and Beliefs’ in Italy; she was a fi nalist in the BENEXT fashion design contest and in the fashion design contest and in the Mittelmoda fashion awards; in addition she won one of the most recognisable she won one of the most recognisable awards in design: a Silver Award at the International Design Awards in Los the International Design Awards in Los Angeles.Angeles. Amy Lee Mei YeeAmy Lee Mei Yee Director, Group Marketing & Corporaterector, Group Marketing & Corporate Communications - Miramar Group Amy has over 20 years marketing Amy has over 20 years marketing experience centred around creating, invigorating and marketing reputed invigorating and marketing reputed invigorating and marketing reputed brands. Her experience in premium brands. Her experience in premium property, retail and hospitality property, retail and hospitality property, retail and hospitality
  • 9.
  • 10. :8CUFF Sue Suh was born in Seoul, South Korea, and raised in Shanghai, China. Now based between Shanghai and Hong Kong, Suh launched the menswear label :8CUFF in 2014 after she graduated from Raffles Hong Kong. :8CUFF creates sport-luxe streetwear, inspired by social issues. Suh believes that good and bad inevitably coexist in our lives and she tries to interpret this thought and her views into her designs. At Hong Kong Fashion Week 2014, her debut collection made such an impression that she was awarded both the ‘Brand Ready Award’ and the ‘Collection of the Year Award’. Following this the collection was featured in Vogue Talents by Vogue Italia in September 2014. In January :8CUFF showed their AW15/16 collection at Cité de la Mode during Paris Fashion Week. Suh has been awarded in 2015 the Silver Award at the International Design Awards in the Avant-Garde Fashion category; a place in the 100 Designers Project in Italy (presented by Notjustalabel); Finalist in the Lane Crawford Platform initiative; Finalist in the Benext Fashion Design Awards; and Finalist at the extremely prestigious Mittelmoda Fashion Awards in Vincenza, Italy. As our returning champion, we are privileged to present her brand new and unseen sophomore collection. The inspiration for :8CUFF’s new collection is certainly a controversial one: When she was The Great Kim by Sue Suh South Korea
  • 11. young, Suh’s grandfather lived near to the border with North Korea. His radio would pick up the morning and evening state radio broadcasts and the young Suh would listen with an uneasy curiosity. “At some point later, I found a state- authorised documentary showing the greatness of North Korea and their patriotic spirit. I decided to create a collection dedicated to the ‘Great’ North Korea, using their symbols and their patriotism as a metaphor”. From this she creates a propaganda- inspired manifesto for the foundations of this collection: “We possess a great difference from all other countries; we are citizens led by the Great Kim, the Sun of our Nation. Our society is superior in its government. Kim educates our future generations, develops new technology and unites our minds. We are joyous to serve him. We cherish every moment for our glorious leader, the Great Kim”. This reimagining of Suh being brought up as a patriotic citizen of North Korea leads to a distinctive collection where classic silhouettes are fractured by digital prints and are combined with soft leathers, neoprene and tough drills.
  • 12. “Being able to experience first-hand and to hear, touch and smell Sacre Coeur opened my mind to what this building can evoke within a person. Walking inside, the immediate feeling is of awe and how small one actually is” Grace CY Lam Grace C.Y. Lam was born in Hong Kong but was raised in Australia and Canada. She studied Fine Arts in Canada and later Law at both Hong Kong University and London University. This collection is her final collection before she graduates from Raffles. In the last twelve months she has showcased her 2nd Year collection on the catwalk at HKFW, won a sustainability award from Hard Rock Cafe, was given the task of redesigning the uniforms for Savills, and designed a capsule collection for the new Asian stores of American Rag Cie (ARC). Her Pre-collection was also selected for exhibition at The Hub trade show in March 2015. Grace undertook a design internship at Donna Karen. She is the proud mother of one little boy. “Marie van Goethem” is an evening wear collection focusing upon the paintings of dancers by Edgar Degas and the interior architectural structure and illumination of the Sacre Coeur cathedral in Paris. The pale colour palette is a representation of the radiance of Sacre Coeur. The silhouette embodies classical eveningwear using structured boned bodices, with unexpected cuts and darts to create varying dimensions to the dresses. As the wearer walks, the movement is not of the dress itself but of the surrounding expanses of chiffon, silks and taffetas that flow and drift around the core, much like the movements of dancers. Marie Van Goethem Canada
  • 13.
  • 14. HOTLINE : 2506 3506 Address : 3/F Wellable Commercial Building, 513 Hennessy Road, Causeway Bay Office Hour: Mon - Sat 12pm - 9pm Sun & Public Holiday: 12pm - 8pm Make Up For Ever Academy Hong Kong For more details, please visit our facebook
  • 15.
  • 16. Layout design by Tracy Law Graphic Design Department Year 1 “The theory of multiverses raises the prospect of many paths or worlds, but when you live your life in one route, you are alone. Walking alone to a destination will enable you to see something that you didn’t realize when you walked with someone” Chu Tin Lok Tina is a British designer who was born and raised in Hong Kong. After obtaining her high school degree, she continued her studies by entering a three-year degree in animation and game design. Following this, Chu went on to study fashion design as she felt that creating something people can touch and feel is more inspiring and valuable in our virtual age. Focusing on womenswear for ‘Generation V’, she uses her knowledge achieved in both fields when creating her collections, employing technique such as 3D printing and laser cutting. Chu’s designs have a common starting point: the exploration of the self. During her personal journey to self-discovery, she discovered that there is good and bad within herself. It is that intrinsic notion of human duality that feeds the imagination of the talented designer. Chu’s collection titled “Trapped in the Multiverses” takes the idea of human duality by exploring the notion of perpetual human dissatisfaction. This concept is based on the idea that, no matter how much one owns or achieves, people are never fully satisfied with their lives, and will always wonder what it would be like if they made different choices or lived different lives. Here she applies the advanced scientific theory of Multiverses, five in total, which she uses to illustrate the idea of alternative choices and multiple lives. “Trapped in the Multiverses” is a contemporary experimental womenswear collection, using a synthesis of luxury fabrics to create layers and volume as metaphors for the multiple universes. Chu Tin Lok Tina Trapped in the Multiverses United Kingdom
  • 17. “Puyi is the most ornate passer-by in history, his life akin to an Aristotelian tragedy” Eva Choi was born and raised in Hong Kong. She began her fashion career studying marketing; however her natural fl are for design soon became evident and her innate passion for fashion design took over. Following her passion and vision, Eva made the decision to give a new direction to her career by swapping courses, stepping away from Marketing and focusing on Fashion Design instead. For her Final Collection, Choi has created an experimental womenswear collection inspired by the troubled life of Aisin-Gioro Puyi, China’s last emperor. His life is explored, trying to answer two questions: What makes us Human? What is it to be alive? In life there are two things that no organism can control: birth and death. The sentiency of humans allows us to decide only the process of our life between these two points. Some people chase height in the process of life; some people chase length; while others chase depth. Humans do not have eternal life, but we can comprehend the concept of eternity. When we dream of something and then implement that dream, in that moment we are truly alive; that moment is Instant Eternity. Choi has carefully analysed the clothing of Puyi and his wife, from the Dragon Robes of Puyi’s Manchu heritage, through to the clothing of the 1930s, both military and civil. These references are further augmented by the inclusion of embroidered and printed symbols of cranes and chrysanthemums, both of which have extensive and intriguing signifi cances in both China and Japan. While the garments are cut for the female form, there are strong masculine elements. The fabrications include a variety of wools, silk, cotton, leather and sheepskin. In addition to the digitisation of her drawings into prints the collections employs straps, belts and tassels. Despite these many elements and juxtapositions, there remains harmony amid the apparel. EVA Choi The passerby Hong Kong
  • 18. “JERRY HAHA” Image design by Kenneth Chan Graphic Design Department Year 1
  • 19. Natjira was born in Thailand, and educated in Hong Kong. The designer focuses on menswear tailoring, complimented with casual wear and sportswear. Natjira graduated from Raffles in 2014 and set up her eponymous label NATJIRA. The menswear tailoring label creates suits for men to satisfy their personal needs depending on their interests and life routine. The inspiration for this collection came from the novel ‘The Great Gatsby’ by F. Scott Fitzgerald, which focuses on ‘the green light’ as a representation of the American dream. The inspiration is augmented with an analysis of 1930 American boxing, a sport that following the Great Depression brought power, hope and the representation of masculinity to American men. The construction of the suits is quite different from a standard off-the-peg suit, as elastic is inserted into seams to allow extra flexibility for movement, paying heed to human anatomy and ergonomics. The garments are not created to be worn by a human being just as a cover, they are made to fit to the human body and be able to move with it. The collection starts with Natjira’s interpretation of a classic suit and ‘evolves’ as a reflection of both the increase in muscle mass a boxer develops and how the American economy inflated prior to its collapse. As the collection progresses the suits begin to fracture and shatter; a reference to the crash of Black Tuesday. “My designs are made from pieces of me. My collections don’t speak aloud, they illustrate my identity” natjira evolution thailand
  • 20. Coat: :8CUFF Top: Natjira Photographer: MAN LOK PING Director: STEFAN A.R. ORSCHEL-READ Project Manager: VIRGINIA KILLORY Project Management and Sponsors: ANGEL CHOY, CHAN TSZ YAN and SALLY LEUNG Post Production: SALLY LEUNG Make-Up: KEN AU Models: SOPHIE TRAVERSE and FLORIÀN DESBIENDRAS Special Thanks: GRACE CY LAM
  • 25. Florian wears Shirt: :8CUFF Trousers: Eva Choi Sophie wears Top: Grace CY Lam Trousers: Eva Choi
  • 26. Sophie wears Dress: Jacqueline Kwan Florian wears Suit Jacket: Natjira Trousers: :8CUFF
  • 27. Florian wears Top: Rickyy Wong Trousers: M. Natasha Robert Sophie wears Top: Eva Choi Shorts: KIMIRIS
  • 28. Top: Rickyy Wong Skirt: Viv.W Bag: Mariya Shabanova
  • 30. “When I look back on my life I see pain, mistakes and heartache. When I look in the mirror I see strength, lessons learned and pride in myself” Rickyy Wong, born and based in Hong Kong, graduated from Raffles Hong Kong in 2014. He completed an internship at Ada Zanditon in London in 2013. Wong was selected to exhibit one of his dresses at Hong Kong Fashion Week 2014. This collection is a contemporary men’s and womenswear collection inspired by the fourth painting (The Love Letter) in the series of paintings ‘The Progress of Love’, painted in 1770 by Jean-Honoré Fragonard. The painting explores the notion of eternity, viewed through the eyes of lovers reminiscing on their courtship. The collection was exhibited at Brunch Bazaar by YAP HK x Artichoke Canteen and was then nominated to show at The HUB trade show in March 2015. The collection was initially entirely cut as menswear, with an intention for specific looks to later be reinterpreted to become women’s pieces while maintaining an androgynous mood. Fabrications include eel skin, angora, cotton satin and pure silk chiffon. The principal colours of the collection are white and pale grey to signify purity and fidelity. Wong is now working on his first men’s and womenswear collection for Autumn/Winter 2016 under his own label. Rickyy Wong La Soif de L’Amour -L’Éternité Hong Kong
  • 31.
  • 32. Ho Wing Ko Ringo Graphic Design Department Year 2 The human is the most powerful animal on the planet. We are sentient and at the peak of the food chain. I question however whether this gives us the right to rule over other animals. A surreal sculpture of a para-human (a hybrid human/animal chimera). It is about the uneasy symbiosis between humans and animals. It focuses on how our existence would be shaped should the power dynamic be overturned. “A”In to shoes
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  • 34. I cannot paint my expressions or draw my words, so I let design guide my speech
  • 35. Kimiris was born a twin in Seoul in South Korea. She studied in India for the last seven years of high school before moving to Hong Kong in 2012 to study at Raffles. Kimiris was a competitive runner which led to a natural identification with performance and sportswear design. She completed an internship at performance-wear company Sung Won FC in Seoul. In 2015 she designed a capsule collection for the new Asian stores of American Rag Cie (ARC). “The Second Child” is a contemporary sportswear collection, exploring the internal facets and conflicts faced by a middle child. The collection highlights the emotional consequences stemming from a lack of attention, as familial consideration is focused instead on the first-born overachiever and the pampered younger sibling. Yearning to find substance in life, the middle child faces a challenge, but also an opportunity: freedom. The designer associates the aspect of freedom through loose-fitting silhouettes based on archetypal athletic wear, with the use of juxtaposing fabrics, including silicone and neoprene. The collection features digital prints that are collages of her hand-drawn illustrations. In March 2015 the collection was selected for exhibition at The Hub trade show. Kimiris The Second Child South Korea
  • 36. Grace CY Lam L’Intrigue Canada Kimiris The Equals South Korea “When we acknowledge the darkness inside it transcends us to another level of consciousness” Kimiris was born in Seoul in South Korea.She studied in India for the last seven years of high school before moving to Hong Kong in 2012 to study at Raffles. Kimiris was a competitive runner which led to a natural identification with performance and sportswear design. She completed an internship at performance-wear company SungWon FC in Seoul. In 2015 she designed a capsule collection for the new Asian stores of American Rag Cie (ARC).In March 2015March 2015 her Second Year collection was also selected for exhibition at The Hub trade show. This quasi-sportswear collection is inspired by the social status system of the Joseon dynasty in Korea that lasted from 1392 to 1895. The silhouettes are interpretations of the masculine clothing of the Yang Ban ruling class of the era.Coarse base cloth, a reference to the historically less privileged Sang Min and Cheon Min, is digitally printed with interpolations of ancient Joseon cyphers and motifs hand drawn over water damaged canvasses. This collection has given Kimiris the opportunity to delve into the history of her nation. Grace C.Y. Lam was born in Hong Kong but was raised in Australia and Canada. She studied Fine Arts in Canada and later Law at both Hong Kong University and London University. In the last twelve months she has showcased her 2nd Year collection on the catwalk at HKFW, won a sustainability award from Hard Rock Cafe, was given the task of redesigning the uniforms for Savills, and designed a capsule collection for the new Asian stores of American Rag Cie (ARC). This collection was also selected for exhibition at The Hub trade show in March 2015. Grace undertook a design internship at Donna Karen. She is the proud mother of one little boy. “L’Intrigue” is a dark ready-to-wear collection inspired by Shadows, both physical and psychological (Jungian), and the artist James Ensor. Lam was drawn to exploring Shadows for two reasons: her son’s delight at discovering his own physical shadow which made her examine why we stop looking at something so close to us; the second reason that led her to study the Jungian shadow is the stages humans experience when accepting the passing of someone they hold dear. The silhouettes are clean yet highlighted with some unusual elements such as pleating and small hand painted details. There is an element of exaggeration in the proportions of the pieces; this is to echo the characters found in Ensor’s prints, etching and paintings. “Design is a box of stories. Each sketch has an untold story and each inspiration is wrapped into the emotions of the designer”
  • 37. Drawing by Mark Unico Graphic Design Department Year 1
  • 38. Tommy Chong Extrication Hong Kong Tommy Chong was born in Hong Kong but spent most of his childhood abroad. When designing clothing, he often finds inspiration in somewhat dark subjects, such as death, decay or psychological instability. The inspiration for this menswear collection stems from the novel Kawaki by Akio Fukamachi and the Sevens Sins as codified in Botticelli’s ‘Map of Hell’ painted in 1480-95. The novel touches on subjects such as bullying within schools, the trafficking of narcotics and humans and prostitution. With the collection, Chong explores the underbelly of contemporary Japan and human nature. The garments are a dissection of the Japanese businessman’s wardrobe, where the wholesome and humble suit and shirt is reassembled into garments that contain elements of Samurai armour and Shibari. This collection is his final collection before he graduates from Raffles. Chong delighted the local crowd when he was announced the winner of the “Special Creativity Award” with his collection at Hong Kong FashionWeek 2014. “Fukamachi’s novel makes me feel the deterioration of humanity”
  • 39. Boutique hair salon delivering Japanese style and service +852 23535025, hello@sozohairdesign.com, www.sozohairdesign.com 3/F Worldwide Commercial Building,34 Wyndham Street, Central, Hong Kong
  • 40.
  • 41. For a long time there has been a debate about the fine line between visual art and graphic design. While graphic designers see themselves as artists, artists prefer not to see themselves as designers. Some would say that the two disciplines are very different, but at the same time this fine line is almost invisible. Are the differences between the two principles great enough to create a distinct divide? There are a myriad of features which set them apart but also many that bring them together. In both there is fantasy, creativity and storytelling. The Graphic Design students focused their approach at this disputed question. Do we perceive their results as art or as design? Graphic Design Meets Art
  • 42. “The only people for me are the mad ones. The ones who are mad to love, mad to talk, mad to be saved; The ones who never yawn or say a commonplace thing, but burn, burn, burn like fabulous yellow roman candles exploding like spiders a cross the stars.” Jack Kerouac M. Natasha Robert was born in Hong Kong. Her father is from Spain while her mother is from the Philippines. She lived on Lamma Island as a young child before moving to Marbella in Spain. In the developing of her concept, she drew inspiration through analysing her identity. As Spain was a liberal place to grow up, she was able to speak freely, act without unjust caution and wear whatever she wished. This uncensored aspect of her has remained and become a part of her identity. This freedom of expression is something that she is grateful for. Censorship prevents people from expressing how they feel and revealing who they truly are; suppressing emotions that society demands we hide. Natasha argues that being censored is a breach of a basic human right. The hegemonic institutions, such as the media, socially program us to obsess over fame and unattainable fantasies, effectively constricting us with distractions, censoring us from what in truth matters. These institutions are thinking for us and we allow it to happen. This menswear collection takes on a secondary inspiration; it explores the spirit of Vagabonds including Jack Kerouac and Henry Rollins. The music and books of her father have always been of great importance to Natasha and this lead her to further delve into the lives of these iconic men. Throughout the design process, the collection conceptualizes the bold male alter ego of the designer; does ‘M.’ stand for Miss, Ms, Mrs or Mr? Soft-Grunge could be a way to describe the garments. Jersey, denim and mesh panels are embellished liberally with septum piercings. Materials are hand dyed while the prints are drawings and collages that represent what, in Natasha’sperception,censorshipdoestoaperson. M. Natasha Robert Uncensored United Kingdom
  • 44. VivianWongwasbornandraised in Hong Kong and is the founder of Viv.W. In 2014Wong was awarded second place in the Metro Group Buying ‘Ladies Wear Design Competition’. The resulting ready- to-wear collection was put into production and the garments will be stocked in Europe this summer. Wong aims to create unique garments with a sophisticated vision. She believes in quality and delicate craftsmanship to create a truly unique aesthetic of contemporary fashion. The designs are a balance of creation and commerciality in functional yet innovative designs, where subtle plays between panelling, draping and graphic elements exist. “Private & Confidential” is a contemporary women’s wear collection. It conceptualizes the life ofthedesigner;agirlwhostruggles with challenges, pressures and sorrows, but then finds a way to redefine herself and become a new person. The collection represents this transformation. The collection is feminine yet sporty. The garments capture the revolution of the designer’s life; the silhouettes begin as aggressive but gradually become softer. The process of designing and creating the collection performs an additional function; it is in itself part of the remedial process. In March 2015 the collection was selected for exhibition at The Hub trade show. “I always escape the ordinary. I like asymmetric construction; imbalance in print creation” Viv.W Private & Confidential Hong Kong
  • 45. “Reconnection”. Drawing by Mark Unico Graphic Design Department Year 1
  • 46. “Hiding and Seeking”. Collage by Chloe Wong Graphic Design Department Year 2
  • 47. METRO Group Ltd. Hong Kong Buying For a design student it is essential to build a portfolio that is of high industry standard. Being offered the prestigious opportunity to work with international corporations is where emerging designers face the greatest challenges but also find significant reward. METRO Group Buying Hong Kong Ltd. collaborated with Raffles Hong Kong fashion design students and tasked them with developing collections that are suitable for retail within the German mass market. METRO Group Buying Hong Kong serves as the Global Sourcing Office for the corporation, and is responsible for Import and Export Management. Uma Preve and Vivan Yan, Fashion Design Students at Raffles Hong Kong were given the opportunity to work at MGB in the ladies and children’s wear department as a result of winning the first and second prize of the sustainable ladies wear competition. The 2 winning students were awarded cash prizes as well as offered internships at the METRO Group Buying offices in Hong Kong. Part of their duties included developing samples of their proposed designs and experiencing first hand, the entire production process from concept development through to production. Preve and Yan developed samples of their designs which were presented to Metro Group Buying. An astonishing 9,920 pieces in total were placed into production for Yan across 5 styles, and for Preve a total of 25,600 pieces across 4 styles were selected for mass production which would retail in real-hypermarket Germany for Autumn/Winter 2015. Each student’s garments would retail under their own private label in stores as free standing brands. We as a design institute take pride in celebrating this momentous achievement and look forward to seeing their garments in stores soon.
  • 48. “I think design is the pursuit of self-realization and challenge” Eva Choi was born and raised in Hong Kong. She started her fashion career studying marketing; however her natural flare for design soon became evident and her innate passion for fashion design took over. Following her passion and vision, Eva made the decision to give a new direction to her career by swapping courses, stepping away from Marketing and focusing on Fashion Design instead. This is Choi’s Pre-Collection. The menswear collection was inspired by the housing problems of Hong Kong and the brave people from unprivileged backgrounds who strive to create grass-roots businesses in an unhospitable city. Thefabricchoiceandtreatments are evocative of Hong Kong’s night-time lights. The geometric shapes reference the housing projects and are used to create the shapes of the pattern cutting. Choi completed her internship at the fur company Mass Gaining. In 2015 Choi designed a capsule collection for the new Asian stores of American Rag Cie (ARC). Eva Choi The Proletarians Hong Kong
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  • 50. “Some may think that a print is only a simple decoration on the surface of a fabric. For me it is more complicated – it tells a story, a story etched into the very fibres of the collection” Martha Sartika (aka Ahtram) was born in Jakarta, Indonesia. She completed an Advanced Diploma in Raffles Jakarta before moving to Hong Kong to complete her Bachelor degree. In 2015 Sartika designed a denim capsule collection for the new Asian stores ofAmerican Rag Cie (ARC). Sartika undertook an internship with Jeffry Tan in Jakarta. Sartika’s aesthetic is to engage clean silhouettes paying careful attention to detail and an energetic use of print and fabric manipulation. This casual menswear collection takes Reflection as its inspiration, frombothphysicsandpsychology,andcombinesitwithsubtlereferences to 90s Oldschool Jungle subculture. The design process of the collection started with Sartika creating manylargescalepaperfoldingtechniqueswhichshethenusedtocreate ideas for surface manipulations and also photographed and reworked to generate bold digital prints. These details are complemented with jersey sweat-shirting, fine twill denims and tailoring wool. Theaestheticcombinesreferencestoanirreverent,andsometimes hostile, multicultural youth with an intentional instillation of humour. Gendis Amanda Tansa Ardina Rini was born in Jakarta, Indonesia. After receiving an Advanced Diploma in Fashion Design at Raffles Hong Kong, she decided to further study pattern making and sewing techniques at Bunka School of Fashion in Jakarta. She then returned to Hong Kong to study towards her Bachelor Degree. She showed two outfits in “Fabrics to Fashion Walk” at Interstoff Asia Essential for Spring 2011/12 and one outfit at the Pinktober Hard Rock Café competition in 2014. She completed an internship at “Constructingclothesisaclearprocessbut the creation of design is a rebirth process” “Twisted Sisters” in Hong Kong. Before deciding to study fashion, Gendis considered studying architecture. This collection gave her the opportunity to focus on this other interest: her inspiration comes from reflections and abstractions of laser beams on contemporary architecture creating sparks of energy. Her inspiration topic led her to design a ready-to-wear collection where clean silhouettes are complemented by subtle prints, linear pleats and decorative stitching details. Gendis Amanda Tansa Illusion Indonesia Ahtram Overshadow|Indistinct Indonesia
  • 51. Déjà Vu by Mariya Shabanova New is forgotten old things. Therefore vintage never goes out of style This collection by Mariya Shabanova of timeless vintage inspired bags focuses on quality, taste and panache. The bags are made from vegetable-tanned leather which ages uniquely and becomes even richer through wear.
  • 52. Raffles Hong Kong is proud to boast an industry- relevant curriculum that nurtures students into versatile, multi-skilled professionals. This is supported by strong connections with our industry partners whereby students are given a platform to take part in live industry projects. American Rag Cie is a multi-branded denim specialist founded by Mark Wertz and has since evolved into an internationally recognized brand with 18 stores worldwide. American Rag Cie plan to open 36 stores in Greater China within three years. American Rag are currently developing a vertical collection named “ARC”, a lifestyle denim label that will retail in all of their newly opened Asian stores. American Rag approached students from Raffles Hong Kong to develop a capsule collection for ARC’s Spring/Summer 2016 release. The collections drew inspiration from the ‘Californian lifestyle’ heritage of the brand combined with signature denim construction techniques and current fabrication and print trends. Students were encouraged to create designs which are related to traditional denimwear; however, designs needed to be commercially suited for retail, not conceptual show pieces. Our Graphic Design students were also asked to develop an identity system and branding concepts for the launch of ARC within Greater China. Jacky Tsang delivered an impressive array of branding material to which he was offered an internship position at American Rag Cie, with the possibility of part time employment - a wonderful achievement from another one our talented students. Judging for the collections will take place based on the initial sample garments made by the students; thereafter American Rag plan to place the winning designs into production for retail in store in Spring/Sumer 2016. Furthermore, Cindy Xie, a second year Bachelor of Design (Fashion Marketing) student completed an internship at American Rag. Xie was responsible for supporting ARC’s Buyer and Brand Creative Manager as the brand undertakes the prodigious task of expanding into the Asian market. Through active collaboration with reputable organizations within the industry, we offer an internship program that allows our students to engage in a unique learning experience that propels them from the classroom to the real world. Fashion drawing by Grace CY Lam
  • 53.
  • 54. Ten years ago the life of a graphic designer was simple. People would understand that graphic design covered the creation of logotypes, posters or catalogues. In 2015, the answer to “what is graphic design?” is a lot more complicated. To be a graphic designer is not easy. Considering the competitiveness in the industry, the discipline itself is going through large changes. At the present time, young graphic designers have to possess a breadth of knowledge across graphic design, multimedia design, product and branding. The Bachelor Degree in Graphic Design at Raffles International College (Hong Kong) follows the global trend. Students receive professional practice in the industry and also a platform for entrepreneurship. Graphic Design Entrepreneurs Students from Raffles Hong Kong’s Graphic Design department, Peony Wong and Chloe Wong, have decided to start their own design business and have founded their own creative design studio company – YDesignStore. YDesignStore was launched as a showcasing platform to sell products including accessories, home décor and lifestyle products. In one year it has transformed into a small design studio and further offers brand identity, publishing and product design. YDesignStore is at the beginning of the road to becoming a bigger enterprise and so far, both graphic design entrepreneurs are full of energy and creative ideas. http://instagram.com/ydesignstore/
  • 55. Collage by Chloe Wong Graphic Design Department Year 2
  • 56. This creative magazine is a result of great effort from the Graphic Design students of Raffles International College (Hong Kong). At Raffles, we encourage and prepare our students for successful careers, which start in school with real case studies. This project brings the Fashion Design department and the Graphic Design department closer. Contributors Graphic Design Department Lee Ho Hin (Tennyson) Law Chui Han (Tracy)Mak Pok Leong (Boris) Wong Ka Man (Karen)Sze Yuen Yuk (C.C) Wong Tak Yan (Cynthia) Tan Unico (Mark) Vong Lok Yee (Christa) Chan Kit Yat (Kenneth) PAGE: 12;13;19;30;31;56 PAGE: 51;54 PAGE: 36;38 PAGE: 10;11 PAGE: 44;47;48;50 P PAGE: 36;38 PAGE: 16;17 PAGE: 44;47;48;50 PAGE: 34;35 A l l s t u d e n t s a n d l e c t u re r s g a v e t h e i r e n e rg y a n d c re a t i v e i d e a s t o m a ke i t h a p p e n . J A N A DA M B E K A L N E , G R A P H I C D E S I G N P R O G R A M M E CO O R D I N ATO R
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  • 58. THANKS TO OUR SPONSORS and partners
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  • 60. /ric.eduraffleshongkong raffleshongkong Contact: 2/F, Centre Point, 181-185 Gloucester Road, Wanchai, Hong Kong, T:+ 852 2520 6838, F: +852 2520 1079, Website: raffles.edu.hk