2. Brand Identity
Project

3. Table of Contents

4. Table of Contents
* Brand Name
* Logo
* Corporate Culture
* Mission Statement
* Tagline

5. Brand Name

6. Brand Name
Through creative and interactive approaches, the entertainment media industry has evolved with
the use of social media. Today B2B is being done through utilizing social media, which changed the
rules of the game and forced companies to adopt it in their business model. With the growth in
viral marketing through social media networks, it’s a known fact that the present target market
spends most of their time on social networks and social media sites.
Due to this ever growing change a new business model has evolved and that is where the company
name Nu Breed stems from. This entertainment media company has taken on that new business
model as if it were a new breed. (The category that the company name falls under is Arbitrary).
Here are some of the strengths I associate with the company name:
Exudes the feeling of uniqueness
Embodies leadership, ingenuity, and sense of dominance
Represents today’s world of business and it’s future
Compared to the over saturated companies that exist, this new company is unlike
most others...It’s a niche company that today’s consumer audience looks to

7. Logo

8. Logo
- The actual company name “Nu Breed” is in
bold and with a big font size. Having the
company name highlighted in bold illustrates
it has importance
I believe that this will be an effective logo due to the
right combination used for the visual illustrations - The “Crown” symbolizes the future
and company name. dominance this company will have within the
entertainment media industry.
The logo reflects my unique brand because it
embodies the essence of what the company is all - The “Microphone” symbolizes the voice of
about. The crown, mic, and word font all symbolize our target audience in which the company is
the company brand. in business to service.
The type of logo that would be best suited for this - The simplicity in color allows for more focus
company would be a combination mark, which is a to be made to the visual aspects and
combination of a symbol and wordmark. company name.

9. MKL Event Management has a logo that looks to
give the perception of royalty and class. The use
of visual detail with a crown on top and company
name placed on a shield illustrates strength.
The logo expresses that MKL has elegance about
themselves, confidence in their work, and focus on
protecting their clients.

10. MKL Event Management
MKL Event Management has a logo that looks to
give the perception of royalty and class. The use
of visual detail with a crown on top and company
name placed on a shield illustrates strength.
The logo expresses that MKL has elegance about
themselves, confidence in their work, and focus on
protecting their clients.

11. Corporate
Culture

12. Corporate
Culture
I. Company Objectives: The company values and beliefs are focused on
innovation, creativity, and vision. They are the
- To become a top leading entertainment media embodiment of this company.
company and face of today’s social media
- To generate a profit within 6 months of establishment
- To establish a strong foundation within the
entertainment media industry and acquire 15 clients
within the year
- To be recognized for being a family oriented
company
We will develop a strong culture based on the
* These company objectives will be attained by company’s values and beliefs by allowing our clients
demonstrating professionalism, being efficient, the opportunity to participate during the
exceeding client expectations, and providing effective development process of their project and provide a
communication between the client and team. family type of atmosphere.

13. Mission Statement

14. Mission Statement
“Our dynamic full-service company is solely committed to giving our new and existing clients
creative impact in their marketing efforts in order to soar above the competition. We ensure that
the value in both concept and production will always exceed expectations”
The company mission statement will be communicated to clients through different channels such
as the company website, brochures, company press kit, and during meetings with potential
clients.
It will be directed to both employees and clients. The employees need to know what their
company is all about in order for them to articulate it to clients and clients need to know what
kind of company they plan on doing business with.
The mission statement incorporates direction, focus, meaning, challenge, and passion because we
talk about our commitment to our clients and ensure exceeding results. It summarizes our
company story in less than 30 seconds.

15. Tagline

16. Tagline
“Be Apart Of A New Birth Of Excellence”
This is an effective tagline because it reflects the company name and vision.
This tagline speaks to our clients in that it addresses our target audience and
reinforces the brand message that we are committed to our clients and
ensure exceeding results.
We have a descriptive tagline that describes the brand promise and
commands action. The tagline is easy to say and positive.

18. Contact
Nu Breed Entertainment Media Group, LLC.
725 Linden Blvd
Brooklyn, NY 11203
Tel: (347) 365-8044
contact@nubreed.com
www.nubreedentmediagroup.blogspot.com
Business Storytelling and Brand Development