Overview of Techsailor Group, Digital Marketing Agency based in Singapore, Malaysia and China

1. Leon CK Leong
Business Relations Director
Overview
Techsailor Group
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2. Our Presence
5 regions | 45 people | 7 years in business
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3. Our Business
SoLoMo Solutions
Engage your audience using
Social Media, Location-based
services and Mobile solutions
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4. Our Services
Creative Strategy Digital Strategy
Synergize with your marketing. Achieve viral outreach.
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5. Our Services
Interactive mediums. Engaging Conversations. Actionable Insights.
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6. Our Awards & Media Mentions
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7. Our Media Mentions
企业如何善用社
交媒体？
(How can organizations
use Social Media
effectively)
Source:
Lianhe Zaobao zbNOW
Oct 19, 2012 7

8. Our Media Mentions
Connecting a Community Source: Straits Times Recruit, Oct 6, 2012
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9. Our Media Mentions
5 don’ts of Social Media
Source: Straits Times Recruit
Oct 5, 2012
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10. Our Media Mentions
Straits Times
apologises for gaffe
on Twitter
Source:
WEEKEND TODAY
April 2 - 3, 2011
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11. Our Media Mentions
Smart Companies gain
from online communities
Source:
Business Times
Feb 8, 2010
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12. Our Media Mentions
Your 24/7
global office
Source:
Business Times
Mar 11, 2008
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13. Our Media Mentions
Managed by Techsailor, NTUC
Membership’s Facebook Page is rated as
TOP in Singapore in terms of Engagement Source: CampaignAsia
Sep 2012 13

14. Clients
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15. NTUC Membership 50th Anniversary
Online Paid NTUC Membership
50% 42%
in May 2011 in June 2011
22,000 FB Page LIKEs
2,000 votes
Generated
Business Intelligence
Increased online
Membership Sales
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16. Korea Tourism “Korea’s Worth the Trip”
100,000 users
34,000 Facebook LIKEs
18,000 contest participants
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17. Our Portfolio – Sri Lanka Tourism
58,000 registered
users in 3 months
4,000 Facebook
Application Users in
1 month
48.5% year-on-year
increase in tourism
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18. OCBC Cycle Singapore 2012 Campaign
10,000 FB Page LIKEs
1,000 increase in ticket sales
year-on-year
20% decrease in call-in
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19. NUS Overseas Colleges Recruitment Campaign
4,000 LIKEs in 1 month
20% term-on-term increase
in Programme Registration
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20. “Catch the Fly” Game for The Karate Kid
5,000 game participants
on Facebook in 3 weeks
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21. Testimonial from NTUC – Run 350
“ Young NTUC roped in TechSailor to assist with the Facebook campaign of Run 350 (2012), Singapore’s
premier eco run which aims to increase eco awareness among Singaporeans. This the third Run 350 since
2010 and by far the largest we’ve organised with over 10,000 runners. Part of the marketing plan was to
engage the participants through the Facebook platform.
After the initial Run 350 campaign and event brief was done to the team at TechSailor, they practically hit
the ground running and the campaign was live without much inertia. They knew what we’re looking out
for and the working relationship was as simple as our inputs to them becoming the results we wanted.
Their responsiveness around the clock, be it to us or to the Facebook fans, was something which we
appreciate very much as well. TechSailor’s support was over and beyond their call of duty as their
assistance continued to bring closure to the final bit of the campaign even after their obligations ended.
That being said, we don’t think that there will be any hesitations to work with them again in the future
after this positive experience.”
Robin Goh
Race Director
NTUC Run 350
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22. Testimonial from CNN – Sri Lanka Tourism
“ CNN partnered with Techsailor to provide Sri Lanka Tourism Promotion Board (SLTPB) the support of
social media in virally spreading their brand message to a vast online community. A very vital element in
this campaign was to introduce Sri Lanka as a culturally vibrant and beautiful holiday destination to
prospective travelers. Techsailor provided a solution by building a contest around Visit Sri Lanka, that
would encourage netizens to build their itineraries, share photos and design T Shirts. The competitive
element was fuelled by a very lucrative first prize and saw a very high level of engagement with the Sri
Lanka Tourism brand. Techsailor seamlessly executed the campaign providing vital insights and data that
helped SLTPB to tweak certain elements to keep the interest level high. CNN greatly values the support
Techsailor have provided to build a successful campaign for a valued client.”
Sonali Chatterjee
Sales Director, India & South Asia
CNN Advertising Sales
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23. Testimonial from NUS Business School - BizAlum
“ NUS Business School has worked with Techsailor for more than 1 year on several projects, the most
prominent of which is our School’s alumni portal. Leon and Rex were very quick to zero in on our
requirements in building more than a website. We were in fact building an online community, and they
impressed us with their quick grasp and understanding of client requirements. Awarding them the
project and working with them has been an educational and enriching process. They have been quick,
responsive and flexible in client servicing, especially Leon who acts as account manager. As they
celebrate their anniversary today, I want to send them my heartiest congratulations. I am confident that
with their customer-focused approach and at the rate they are going, they will achieve great success in
the years ahead.”
AW Beng Teck
Director
Global Alumni Network Office
NUS Business School
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24. Thank You!
Leon CK Leong, Business Relations Director
Contact me at leon@techsailor.com
Singapore China United Kingdom Malaysia
156 Macpherson Road, 中国广东省广州市天河区 Canary Wharf, London E14, Lot 2-1A, Support Services,
#08-01, 黄埔大道中207号 United Kingdom Technology Park Malaysia,
Singapore 348528 海景花园C栋1801 Lebuhraya Puchong-Sg. Besi,
Bukit Jalil, 57000 KL, Malaysia.
Tel: +65 6748 8522 邮编：510665 Tel: +44-79-4261-2355
Fax: +65 6836 4963 电话 : +86 020 8567 0704 Tel: +60 38994 1750 / 1751
传真 : +86 020 8567 0704 Fax: +60 32297 5390
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