5. 58% of Singapore is on Facebook
That is over 2.7 million users
- Socialbakers.com
6. Singaporeans spend the
most time on Facebook
38 minutes and 46 seconds per session
Americans spend 20 minutes and 46 seconds
- Experian Hitwise
World #1
7. We believe every phone should be
social… We are going to become a
mobile company”
- Facebook
“
8. 36% of Asia’s technology savvy markets
use location services to find restaurants
and entertainment venues nearby”
- TNS (Mobile Life study)
“
9. 63% of the
respondents
in Singapore
are using
location
services”
- TNS (Mobile Life study)
“
World #1
21. #2: Integration and Synergy
Technology silos make it impossible to
understand both the impact of campaigns,
and the behaviour of customers, across
multiple channels”
- Forrester
“
22. #2: Integration and Synergy
Integrated Digital Marketing involves all
platforms and channels interoperating in a
synergized ecosystem” - Techsailor
“
29. The 4 tips
Devise a holistic SoLoMo Strategy
Develop integration and synergy between
marketing platforms
Build an engaging Community
Structure actionable performance
measurements
32. Leon CK Leong
Business Relations Director
Techsailor Group
www.techsailor.com
www.fb.me/techsailor
Thank You!
Email me leon@techsailor.com OR
Link me in sg.linkedin.com/in/leonck/
If you would like to have a copy of the slides…