UX Design in the Real World

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Leon Barnard

A lightning talk I gave to aspiring UX designers at the Springboard Rise Design and Data Summit.

Design

TheClassroomvs.The
WorkWorldForget everything you know (kind of)
@leonbarnard / @balsamiq

Classroom:
The process is dictated
@leonbarnard / @balsamiq

WorkWorld:
The result is dictated
@leonbarnard / @balsamiq

Classroom:
The design is the deliverable
@leonbarnard / @balsamiq

WorkWorld:
The finished product is the deliverable
@leonbarnard / @balsamiq

Classroom:
Build something new (or redesign
something)
@leonbarnard / @balsamiq

WorkWorld:
Add features to an existing product
@leonbarnard / @balsamiq

Classroom:
Come up with the best user experience
possible.
@leonbarnard / @balsamiq

WorkWorld:
Make money for the company.
@leonbarnard / @balsamiq

UXStoriesfromtheReal
World
@leonbarnard / @balsamiq

DearAmericanAirlines...
@leonbarnard / @balsamiq

"Recently I had the horrific displeasure of
booking a flight on your website...
"Fire your entire design team, if you have one.
Hire an outside design firm ... as quickly as
possible. Your in-house team is obviously
incapable of building a good experience."
@leonbarnard / @balsamiq

DearDustinCurtis...
@leonbarnard / @balsamiq

"The group running AA.com consists of at least
200 people spread out amongst many diﬀerent
groups, [each] with their own vested interests...
"Simply doing a home page redesign is a piece of
cake... doing the design isn’t the hard part, and I
think that’s what a lot of outsiders don’t really
get."
@leonbarnard / @balsamiq

Yourabilitytobethoughtfulaboutaproblem
andarticulateanysolutionismore
importantthanyourabilitytodesignthe
perfectsolutioneverytime.
— Tom Greever
@leonbarnard / @balsamiq

SoftSkillsforUX
Designers
@leonbarnard / @balsamiq

BuildRelationships
@leonbarnard / @balsamiq

Negotiationand
Compromise
@leonbarnard / @balsamiq

ThemeasureofsuccessforaUX
designerishowmuchofyour
workendsupinthefinal
product.
@leonbarnard / @balsamiq

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UX Design in the Real World

1. UXDesignintheReal World Leon Barnard Educator, Writer, Designer at Balsamiq @leonbarnard / @balsamiq

2. Outline · The Classroom vs. The Work World · UX Stories From the Real World · So! Skills for UX Designers @leonbarnard / @balsamiq

3. @leonbarnard / @balsamiq

4. TheClassroomvs.The WorkWorldForget everything you know (kind of) @leonbarnard / @balsamiq

5. Classroom: The process is dictated @leonbarnard / @balsamiq

6. WorkWorld: The result is dictated @leonbarnard / @balsamiq

7. Classroom: The design is the deliverable @leonbarnard / @balsamiq

8. WorkWorld: The finished product is the deliverable @leonbarnard / @balsamiq

9. Classroom: Build something new (or redesign something) @leonbarnard / @balsamiq

10. WorkWorld: Add features to an existing product @leonbarnard / @balsamiq

11. Classroom: Come up with the best user experience possible. @leonbarnard / @balsamiq

12. WorkWorld: Make money for the company. @leonbarnard / @balsamiq

13. UXStoriesfromtheReal World @leonbarnard / @balsamiq

14. DearAmericanAirlines... @leonbarnard / @balsamiq

15. "Recently I had the horrific displeasure of booking a flight on your website... "Fire your entire design team, if you have one. Hire an outside design firm ... as quickly as possible. Your in-house team is obviously incapable of building a good experience." @leonbarnard / @balsamiq

16. DearDustinCurtis... @leonbarnard / @balsamiq

17. "The group running AA.com consists of at least 200 people spread out amongst many diﬀerent groups, [each] with their own vested interests... "Simply doing a home page redesign is a piece of cake... doing the design isn’t the hard part, and I think that’s what a lot of outsiders don’t really get." @leonbarnard / @balsamiq

18. MyExperience @leonbarnard / @balsamiq

19. Yourabilitytobethoughtfulaboutaproblem andarticulateanysolutionismore importantthanyourabilitytodesignthe perfectsolutioneverytime. — Tom Greever @leonbarnard / @balsamiq

20. SoftSkillsforUX Designers @leonbarnard / @balsamiq

21. BuildRelationships @leonbarnard / @balsamiq

22. Negotiationand Compromise @leonbarnard / @balsamiq

23. Storytelling @leonbarnard / @balsamiq

24. ThemeasureofsuccessforaUX designerishowmuchofyour workendsupinthefinal product. @leonbarnard / @balsamiq

25. ThankYou!@leonbarnard / @balsamiq