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The Researcher of the Future: Recruiting for Future
                     Growth
The Profile Of The Researcher Of the Future

                   The Researcher   The Researcher
                      of Today       of the Future
Retraining 0f Staff Is Is ANecessity For Success
       Retraining 0f Staff A Necessity For Success



            % Rate as Top 3 Training Need Among 9 Needs plus “other”

                         Consulting skills                             63                          71% large depts.

          Storytelling and other impactful                                                    62% VP+,        62%
                                                                                                                VP+,
                                                                  54
                presentation skills                                                           61% large dept.
                                                                                                           61% large
                        Influencing skills                   40                        49% large dept.     dept.
                                                                                                  49% large dept.
           Synthesis of info from multiple
                                                           38
                      sources

                 Developing rich insights                 36                    54% Analyst
                                                                                            54% Analyst
       Innovative research methodologies                31                  53% < 5 yrs in MR
                                                                                         53% < 5 yrs in
                                                                                         MR


                                      Source: Cambiar Future of Research Study, 2011
                                Source: Cambiar Future of Research Study, 2011
GRIT 2012: Staffing Makeup Is Changing - Suppliers
GRIT 2012: Staffing Makeup Is Changing - Clients
The Researchers Of The Future Will Be:
The Shift In MR Hiring Profiles

          Anthropologists &                                     Behavioral & Cognitive
          Sociologists                                          Psychologists
          • Understand How Human Culture                        • Embrace New Ways To Ask And
           Intersects With Business Needs                         Answer Critical Business Questions


          Data Scientists                                       Technologists
          • Build Algorithms That Can Be Applied                • Be Abreast Of New Technologies,
            In Conjunction With Other Data Sets                   Develop Applications & Synergies




                                     Strategists & Consultants
                                     • Primary Client Relationship Owners

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Rethink researcher of the future

  • 1. The Researcher of the Future: Recruiting for Future Growth
  • 2. The Profile Of The Researcher Of the Future The Researcher The Researcher of Today of the Future
  • 3. Retraining 0f Staff Is Is ANecessity For Success Retraining 0f Staff A Necessity For Success % Rate as Top 3 Training Need Among 9 Needs plus “other” Consulting skills 63 71% large depts. Storytelling and other impactful 62% VP+, 62% VP+, 54 presentation skills 61% large dept. 61% large Influencing skills 40 49% large dept. dept. 49% large dept. Synthesis of info from multiple 38 sources Developing rich insights 36 54% Analyst 54% Analyst Innovative research methodologies 31 53% < 5 yrs in MR 53% < 5 yrs in MR Source: Cambiar Future of Research Study, 2011 Source: Cambiar Future of Research Study, 2011
  • 4. GRIT 2012: Staffing Makeup Is Changing - Suppliers
  • 5. GRIT 2012: Staffing Makeup Is Changing - Clients
  • 6. The Researchers Of The Future Will Be:
  • 7. The Shift In MR Hiring Profiles Anthropologists & Behavioral & Cognitive Sociologists Psychologists • Understand How Human Culture • Embrace New Ways To Ask And Intersects With Business Needs Answer Critical Business Questions Data Scientists Technologists • Build Algorithms That Can Be Applied • Be Abreast Of New Technologies, In Conjunction With Other Data Sets Develop Applications & Synergies Strategists & Consultants • Primary Client Relationship Owners