2. The Profile Of The Researcher Of the Future
The Researcher The Researcher
of Today of the Future
3. Retraining 0f Staff Is Is ANecessity For Success
Retraining 0f Staff A Necessity For Success
% Rate as Top 3 Training Need Among 9 Needs plus “other”
Consulting skills 63 71% large depts.
Storytelling and other impactful 62% VP+, 62%
VP+,
54
presentation skills 61% large dept.
61% large
Influencing skills 40 49% large dept. dept.
49% large dept.
Synthesis of info from multiple
38
sources
Developing rich insights 36 54% Analyst
54% Analyst
Innovative research methodologies 31 53% < 5 yrs in MR
53% < 5 yrs in
MR
Source: Cambiar Future of Research Study, 2011
Source: Cambiar Future of Research Study, 2011
7. The Shift In MR Hiring Profiles
Anthropologists & Behavioral & Cognitive
Sociologists Psychologists
• Understand How Human Culture • Embrace New Ways To Ask And
Intersects With Business Needs Answer Critical Business Questions
Data Scientists Technologists
• Build Algorithms That Can Be Applied • Be Abreast Of New Technologies,
In Conjunction With Other Data Sets Develop Applications & Synergies
Strategists & Consultants
• Primary Client Relationship Owners