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INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL
SERVICES
© 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR IN...
INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL
SERVICES
© 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR IN...
INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL
SERVICES
© 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR IN...
INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL
SERVICES
© 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR IN...
INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL
SERVICES
© 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR IN...
INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL
SERVICES
© 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR IN...
INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL
SERVICES
© 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR IN...
INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL
SERVICES
© 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR IN...
INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL
SERVICES
© 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR IN...
INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL
SERVICES
© 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR IN...
INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL
SERVICES
© 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR IN...
INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL
SERVICES
© 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR IN...
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Digital Channel Adoption: An Eye-Opener for Banking Marketers

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With the internet becoming highly affordable in recent times, customers are increasingly opting to engage with banks, insurance companies, and other financial services providers through various online channels. This immense digital channel adoption has become an eye-opener for marketers in sectors such as banking, as they get to explore a variety of use cases in their customer engagement strategies.

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Digital Channel Adoption: An Eye-Opener for Banking Marketers

  1. 1. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR INTERNAL USE ONLY 1 DIGITAL CHANNEL ADOPTION: AN EYE-OPENER FOR BANKING MARKETERS
  2. 2. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR INTERNAL USE ONLY 2 Traditional Vs Modern Marketing Channels Largely interacted using on-site services by visiting banks in- person Interacted with tele-agents through phone banking Customers are increasingly opting to engage with banks, insurance companies, and other financial services providers through various online channels. Browser-push Notification On-site Notification Chat-bot E-mail SMS Traditional Channels Modern Channels Apps
  3. 3. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR INTERNAL USE ONLY 3 Rise of Digital Channel Adoption in Banking  The graph shows the migration of a huge chunk of banking customers to digital channels from 2012 – 2020  Keeping the statistics in mind, the financial services marketer need to re-think the customer engagement and conversion strategy The graph shows the migration of banking customers from 2012 - 2020 to digital channels. If customers are going to opt for online banking, through devices such as mobiles, tablets or laptops, the banking industry needs to re- think its customer engagement and conversion strategy.
  4. 4. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR INTERNAL USE ONLY 4 As there are multiple digital channels to choose from, it has become critical to identify the most preferred customer channels, in order to increase user engagement. Delivering an enriching customer experience can have a positive impact by increasing online conversions and the overall company revenue.
  5. 5. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR INTERNAL USE ONLY 5 Keeping in mind that each user is different from the other, it is extremely important for a marketer to be able to target individual users with: a) The right message b) On the right channel c) At the right time
  6. 6. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR INTERNAL USE ONLY 6 Strategies That Banking Marketers Can Use To Increase Online Engagement
  7. 7. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR INTERNAL USE ONLY 7 Strategies To Increase Online Engagement For Banks Pre-approved or pre-qualified offers for existing customers • Cross-sell of "Next Best Offer" for existing customers • Use of low cost channels like website, push notifications, and digital advertising for providing offers
  8. 8. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR INTERNAL USE ONLY 8 Strategies To Increase Online Engagement For Banks Setting positive defaults • New digital channels can be positioned as the "standard" by banks. In this case, customers would need to “opt out” of a channel strategy instead of having to ‘opt-in’ to a channel.
  9. 9. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR INTERNAL USE ONLY 9 Strategies To Increase Online Engagement For Banks Knowing your customers • Getting a customer one view from various channels • Having a product design centred around customers
  10. 10. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR INTERNAL USE ONLY 10 Smooth customer experience is the key Let’s take the example of an omnichannel customer who needs a credit card solution. If he reaches out to a bank for the same and feels that the time taken to identify his request, process the application, and finally approve the card is not smooth, he is going to go for a bank that offers a better experience. The banking industry, therefore, needs to understand that an end-to-end digital engagement is an essential aspect of a renewed customer experience.
  11. 11. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR INTERNAL USE ONLY 11 Benefits of providing a smooth customer journey Drive customer satisfaction and loyalty Provide an enriching and smooth experience Win over competition
  12. 12. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR INTERNAL USE ONLY 12 How can Banks can simplify the Customer Journey Offer products and services through the preferred channel of their customers Create a new value proposition for better customer engagement Create a real-time contextual information delivery model for customers
  13. 13. Thank you
  • BijoyKB

    Mar. 28, 2019

With the internet becoming highly affordable in recent times, customers are increasingly opting to engage with banks, insurance companies, and other financial services providers through various online channels. This immense digital channel adoption has become an eye-opener for marketers in sectors such as banking, as they get to explore a variety of use cases in their customer engagement strategies.

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