4. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
2011 2012 2014 2016
n Based on .Net
n Hex 1.0
n mobile order 1.0
n Based on Java
n Hex 2.0
n Supply Chain
management
n Based on Web 2.0
n Hex 3.0
n Franchisee management
n Mobile APP
n Based on Micro Services Application
n HWS
n HiPoS / HiStore
n Aislelabs Aisa Partners
Company History
HEX is a technology research and development company that provides omni channel operations management
and data analysis products to customers worldwide in the hospitality and retail industries. We have been
concentrating on the technology innovation and industry standardization in the catering and retailing industry. Our
mission is to make the retail business easier and more efficient. We provide industry-leading retail cloud services
products - HWS, a one-stop omni channel food and beverage retail cloud service platform, we help customers
achieve “good shop", "good flow", "good money", "good service”
We are Tencent, Ali, DDT, Oracle, Fujitsu and other partners. HWS launch intellectual cloud industry solutions,
based on light food (F&B) solution (Fast Food), fast solution, and HEX is a partner of Aislelabs in Asia, WIFI flow
analysis solutions.
10. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
The Problems of F&B Chain Retail Brand
Data
Transaction
Channel
Link
How to provide a consistent consumption
experience in the whole channel under the new
retail situation of consumption upgrading?
Channels (online), stores, commodities,
transactions, members how to achieve full
transparency?
How do you analyze the value and growth trend of
the store? Does the new store really bring new
customers?
The channels are increasing, commodity
management is scattered in many channels,
diversification and fragmentation of transaction
and promotion forms, online and offline are
seriously segmented
Multi channel, fragmented operations lead to
complex background finance, personnel and
construction support
The development of Omni-channel and mobile
Internet leads to diversification of customer
interactions, bringing together people,
transactions and the diversity of data collection
Massive data growth, complex data scattered in
multiple heterogeneous systems, resulting in
difficult analysis
Payment, online Order, take-away and points need to
develop multiple independent systems each time to
connect different systems, lead to more and more
complex development
Historical reasons, multiple language development of
IT systems, resulting in integration, operation and
maintenance costs are getting higher and higher
12. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
HWS Product Structure
Basic Services
Merchan
dise
Org
People
BOM
Operation
Purchase Delivery
Inventor
y
Transfer Price
Channel
Authority Cost
Sales
Order Queue
Reservati
on
Brand
Cash
Payment Settlement
Billing
Stock
Management UI API Webhook
Business Analysis and Reporting
Real time
Core Service Business Module
HEX Open
POS Integration System Monitor
CRM
Memb
er
Point
Comm
ents
Campaign
Events AD
Promo
tion
Store
Shift Time
POS
Keybo
ard
Settin
g
Registry Message RPCTask
Micro Service Framework
MySQL Postgresql Redis Files/Images
Distributed Storage Layer
Configuration Monitoring Other
Devops
Hex Runtime
Code
HEX Container
Hex Runtime
Code
HEX Container
Hex Runtime
Code
HEX Container
Hex Runtime
Code
HEX Container
Hex Runtime
Code
HEX Container
Hex Runtime
Code
HEX Container
Hex Runtime
Code
HEX Container
Hex Runtime
Code
HEX Container
Hex Runtime
Code
HEX Container
Hex Runtime
Code
HEX Container
HiPoS HiStore HiEngageHWS HiPay
Region
Equipme
nt
3rd
Channel
Gateway Facility
Netw
ork
Partol
13. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
Cloud based on micro service
architecture and Docker deployment
Docker swarm Deployment
• Support mainstream public cloud , private
cloud / hybrid cloud deployments
• Support dynamic deployment and horizontal
expansion
On-Demand Service and Deployment
• Micro service customization
• Local cloud service elastic expansion
Real-time platform monitoring
We are the data HUB in smart F&B
& Retail
Omni-channel Opt, Real-time
computing
• Stores, goods and services, equipments+
transaction orders and funds.
• Omni channel merchandise, transaction and
inventory real-time computing capabilities,
providing optimized Omni channel co-
ordination efficiency.
100% open API, DevOps delivery
Programmable HEX Open
• OAuth unified authentication
• Rest API
DevOps development, operation and
maintenance process, to ensure rapid
iteration and rapid deployment
• A/B Test
• Grayscale test
Based on open source mature
technology
Multi language interactive Structure
• Python: Rest API
• Golang: Services Technology Architecture
• NodeJS: real time communications and
transactions
Different data storage architecture
• MySQL/MongoDB、PostgreSQL/GreenPlum
• Redis: Cache
• Neo4J: data relationship management
The embodiment of unified experience
• Based on React
• The client adopts the Hybird architecture
HEXClOUD Advantage
TechnologyBusiness
Platform Expand
HWS Open API, connect AI and IoT
• Integrated biometric technology and big data
technology, transparent store services
• Integration of MIT and Gitzits IOT
technologies to allow store equipment,
operations, and services to be digitized
15. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
HEXClOUD Platform 1.0
Transaction
Management
Omni channel
Management
Integration
Payment
One-Stop
Experience
Service
Merchandise and Price
Produce and Delivery
BOM and Inventory
Transaction and Order
Promotion and Pay
Staff Shift & Perf
Channel Conf (ST + Online)
M-Channel Optimize
Store LBS Analysis
Public Opinion Mon
Integrated Marketing
Agg-Payment Geteway
Points and Coupons
Electronic Invoice
Credit Identification
Fund Settlement
Omni Customer Identify
Omni Customer Profile
Basic IT Management
Store Object Recognition
Staff QoS Optimize
17. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
HWS Intelligent Terminal - HiPoS
HWS open gateway
Transaction management
HWS open API
Omni channel
management
Promotion Engine
Cash Management
Omni channel data
Aggregate Payment
HWS open standards
Electronic Invoice
HWS - HiPoS is a Native Web based
PSO on the Internet micro service
architecture
The front end using React, the
background using the mature Internet
micro integrated service technology,
cloud computing, machine learning
and artificial intelligence technology is
the wisdom of products, commercial,
retail, catering and entertainment
industry integration intelligent cloud
POS product.
18. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
HiPOS supports the original cross platform application design, users can choose POS desktop,
tablet computer and handheld mobile equipment, can according to the business needs of any
combination and collocation, we ensure that the end user experience is consistent.
1. Natural support Windows, Linux, Android and iOS;
2. Support certificated Android Table and handheld
POS;
3. Support Apple iPAD , iPAD Pro and iPhone;
4. Support H5 Web POS and Web API;
5. Central Manage and monitoring Cross platform POS
6. Consistent with the end user‘s operating experience
in Cross platform POS;
Android table POS
Standard store model
Android mobile
POS
+cash box
Android table POS
Or
Counter shop mode
Android mobile POS Android mobile
Flagship store model
Android mobile POSAndroid table POS QR code AppKiosk
Or iPAD POS
+cash box
+printer
HiPOS Adv - Cross platform as ONE
19. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
Traditional POS HiPOS
POS
Hardware Hardware Cost reduce 50-60%
OS
Database OS cost reduce from the RMB 800 --> 0
Infrastructure
Reduce From the RMB 4K~10K RMB 250/ monthPOS APP
ITOM Cost
From the ADSL+VPN model to any network
(3G/4G) +Https, the cost is reduced by 50%
A B C A From layers of outsourcing equipment,
logistics distribution (plug and play)
Cost reduced by 80%, equipment availability
improved.
HiPoS —Cross platform, Non-services
20. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
HEX intellectual cloud unified payment polymerization product HiPay, which is a combination of
means of payment, let the business can achieve a one-stop full payment channels, user
accounts, multilevel card coupons, marketing and financial management products business needs
Comprehensive coverage of the
mainstream payment channels,
one API fix
Multi brand, multi merchant
unified payment
member after payment, to
enhance the user's payment
experience
Unified management of multi-
level and multi-channel
merchants
1. Unified polymerization supports bank cards, scan code, NFC, marketing and
other payment methods
2. The support line of domestic and international banks, including the bank
channel (wildcard) channel integral
3. Support for unified financial management (Unified / hierarchical management)
4. Integrated HWS B2B billing services, support real-time Alipay, WeChat and
bank payment
5. Has supported a variety of installments, such as :Huabei Pay, JD Loan
HWS Aggregate Payment -HiPay
21. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
1
2
3
Failure or abnormality of refrigeration / freezing
equipment, resulting in food safety problems and loss of
ingredients
Equipment failure information lag, maintenance is not
timely, the maintenance effect can not be verified, resulting
in turnover losses and customer leaving
The increase of equipment type, the diversity of
business such as shop / close shop / franchisee lead
to serious lag of management information
4
With the increase of equipment life and complex
environment, the energy consumption and
maintenance cost are increasing year by year, and the
application of management technology is not enough
Problem of Equipment Management
Food Safety
Equipment service
Facility
management
Energy Saving
and TCO
22. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
Device Life Cycle Management - HiSTORE
Installation and configuration
•Store equipment asset request
•Device and sensor matching
•Setting Equipment and
commissioning
Operation data acquisition
•Unified power data acquisition;
•Supports multiple IOT protocols,
one gateway supports 200+
sensors
•Real time diversity collection,
including location, temperature,
humidity, PM2.5, care and other
data;
Analysis and
optimization
•Cloud computing and processing
•Real time data calculation and
analysis
•Multidimensional data analysis, IOT,
transaction and external data
Intelligent control
•Through programmable API remote
control
•Semi automatic control is realized
by machine learning and A/B
calculation
•Gradually evolve to AI control
HiSTORE intelligent perception equipment and operation
and maintenance management system
23. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
AC 220V/380V 输入
A smart electric meter is
installed at the store's total
power input
POS displays and alerts store
equipment and energy operation
information
Minimum hardware installation
An intelligent ammeter without the need for other
equipment
HiSTORE –Store Energy Management
Intelligent ripple analysis of all power
equipment
After second weeks of operation, the system can
analyze the load equipment and provide operational
recommendations
Diagnose and predict equipment failure
through data analysis
The power characteristic data of each device is
analyzed by means of accurate waveform analysis,
fault diagnosis, preventive reminding and
maintenance suggestions
Intelligent big data cross shop analysis,
design the best energy saving program
Through analysis of environment, transaction,
passenger flow, electricity and electric energy, the
optimal power scheme is analyzed.
24. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
fridge
Temperature
humidity
sensor
Smoke
soaked
sensor
Smart
power plug
Coffee
maker
Air
condit
ioner
Smart
meter
Equipment temperature / humidity
exception
External environment abnormal reminder
Abnormal movement of equipment
position
Reminder of abnormal operation of
equipment
HQ
(Op/Store/IT)
Inform staff
in store via
HIPOS
lighting
Abnormal alarm and prediction of
equipment
Cluster analysis and optimization of
energy
Device remote control
Wechat/SMS
notice
(MA Services)
Details of
asset
settlement
expenses
Customize any parameter reminders
HiSTORE – Equipment Working Monitor
25. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
HWS Marketing Analysis -HiEngage
Achieve customer identification and touch through
non sensory device / device identification techniques
Through the POS camera for customers face recognition, so that the user's "face ID" linked to consumer
behavior
Realize automatic identification of membership, you can achieve no card consumption
Identify and tag "blacklist" and "whitelist" customers
Get the basic attributes of consumers through face recognition: age, men and women clothing, and other
ancillary properties (3-5 + / - Y)
Through the POS microphone, real-time capture customer and employee voice, and identify semantic and
emotional ( Developing)
Recognition (around 95%) Emotion + Voice Analysis
26. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
Through iBeacon/WIFI no sense detection technology,
customer identification and portrait
Support centralized control and management of Android POS iBeacon devices, can support a variety of digital
marketing
Support 2nd, LED, /e-Invoice/Mobile, Payment, customized ad and customer interaction functions
Support configuration Android POS wireless network card multi-mode work, automatic sense free detection
(Developing)
Through WiFi positioning technology, real-time monitoring of passenger flow, time and conversion rate of
stores (tenants)
Integrated Tencent marketing API, providing marketing channel services (Developing)
l 操作信息可以协助
规划日常购物中心的
管理操作,发挥人员
配备的作用
l 作为一个特定的
营销活动,可以有效
的审查每日的高峰时
间,将有助于评估和
衡量促销活动和结果
l 高峰时段保持稳定
在上午10点-下午2:00
之间
Cuppa Joe
15% Off Guatemalan Coffee
HWS Customer & Marketing Analysis -HiEngage
27. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
HWS - HEX ENTERPRISE
Franchise
management
Processing
plant
management
Master data
management
Operation
management
Store
management
Cost
management
HEX
Enterprise
- Franchisee application, qualification and contract
management
- Configurable franchisees ordering, receiving and
inventory management
- Financial settlement of franchisees with a variety
of composite strategies
- Franchisee evaluation and level review
- Production plan management, automatic production
according to sales plan
- Production process management, finished product
predictable and monitoring
- Accurate production costs, procurement, BOM and
scrap in one
- Store, channel and processing inventory data
transparency
- Move weighted cost calculation for all stores
- Support single, single product and any area cost
accounting
- Support group business unit and profit cost center
accounting
- Support SAP, JDE, UF and Kingdee standard
financial interfaces
- Support B2B vendor reconciliation, settlement and
payment, full service management
- Support centralized and sub regional
management
- Flexible regional management, support
management, merchandise, distribution,
market, cost, order and other six major
regional flexible combination;
- Custom multilayer level recipe management
(BOM)
- Real time Sales,inventory management,
intelligent inventory forecasting
- Multi dimensional goods, recipes, prices and
promotions management
- Real time trading and inventory calculation
Coupon management throughout lifecycle
- Real time Web and mobile operations
analysis report
- Store scheduling and attendance
- Store performance forecast and cost
- Store inventory (goods / consumables)
- Store sales and promotions
- Store cash and day off
- Real time store operation and Analysis Report
Franchise & Channel Management
Central kitchen and Processing
management
Central financial Cost management
Centralized master data management
Real time operation management
Polymerization store management
29. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
WiFi
Indoor location
analytics
anonymous or
personal
iBeacon
Proximity marketing
via your app or
without an app
iBeacon
Marketing
Public WiFi
Behavioral
analytics
Wayfinding marketing & analytics platform
based on wifi technology
Indoor
navigation
Aislelabs – WiFi Traffic Analytics Platform
30. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
Indoor triangulation
Accurate indoor triangulation Technology
(patent technology)
Real time analyzer panel
Visualize managing your retail and foodservice outlets
Integrated analysis of sales transactions and other revenue data
The customer carries the Wi-Fi enabled device into the room
You don't have to download the application, and you don't
have to connect to Wi-Fi
Automatic anonymous identification of smart phone
WiFi Traffic Flow Technical Explanation
31. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
Key Value of WiFi Traffic Analysis
Choose good location
Connect valuable
customers
No Additional investment, through the
existing WiFi, you can accurately count
passenger flow data
Seamless integrate with social platform,
precise positioning of consumer labels
Accurately evaluate the effectiveness of
marketing activities and evaluate
customer retention rates
Digital passenger flow and coverage to
assess store location value
32. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
Unified interactive dashboard
(Windows Conversion)
Dwell Tim
Entry rate & dwell time
Seasonal promotion, events
Customer
retain
Evaluate the effectiveness of market
activities
一周中
的一天
一天中
的时间
Correlation analysis of income and
stream of people
Aislelabs Flow System Demo
33. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
Our Planning04
“Data visualization is effective because it shifts the balance between perception
and cognition to take fuller advantage of the brain’s abilities.” — Stephen Few
34. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
Data Connection
HEXCloud 2.0
Support massive data computing
and customized display
- Data storage uses Apache Kylin to support
real-time Streaming OLAP computing
- Support for data processing of GIS and LBS
- Support Tencent, Ali, telecom signal
hundred and UnionPay Wisdom Big Data
- Support API and intelligent optimization of
mainstream third party takeaway platform
- Integration of Airbnb Superset analysis tools
to support custom reports
- Integrated Apache Kylin OLAP data engine
Establish connections between people
goods, equipment, and sites
- Store IoT data integration gateway
- Store equipment operation, AI intelligent
management
- Biometrics + emotion recognition computing
- Secure store technology (image dynamic
identification technology)Intelligent security
technology
Computing Analysis Recognition Connection
35. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
HEXClOUD 2.0
Integrated Airbnb open source Superset self access data discovery and
display tool
Apache Kylin is used as a data OLAP analysis, storage and computing engine to
solve high performance, high concurrency and standard SQL
- Support tens of millions, billion, one billion, ten billion, trillion,
guaranteed performance returns in seconds, meet the
timeliness requirements of traditional data analysis
applications
- Support custom Cube, and can combine any dimension
- Supports high concurrent access, data distribution, storage,
and computation
- Support standard SQL
- Quick creation of data visualization interactive dashboard
(build, share, comment)
- Rich visualization chart templates, flexible and extensible
- A fine-grained, extensible, secure access model that
supports major certification vendors
- The concise semantic layer controls how the data
resources appear in the UI
- Integrated with Druid depth, can rapid analysis of large
data sets
36. Shanghai Hextech Technologies Co, LTD, Copyright [Confidential]
HWS 2.0
Integrated omni channel automated order optimization
model to provide the best customer experience and optimize
the efficiency of distributed production
10 分钟
5 分钟
5 分钟
星巴克
10 分钟
Through Tencent LBS big data
capabilities, providing store location,
store tide value analysis model
20分钟
15分钟
5分钟
10分钟