SEO: What To Do When Your Organic Traffic Drops

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Check out the Lehigh Valley HubSpot User Group Recap https://hubs.ly/H0cRyrF0 and get the SEO slideshow sharing tactics to identify why organic sessions can decrease and how to regain lost traffic.

Marketing

SEO: What To Do When
Your Organic Traffic Drops

Stephanie Alvarado
Inbound Marketing Associate
getsmartacre.com
salvarado@getsmartacre.com
#lvhug

1. Was there an algorithm update?
2. Is this seasonal behavior?
3. Are your keywords targeting a smaller
demographic?
Ask yourself...
#lvhug

But…
What if you answered
“no” to all 3 questions?

Google’s Quality Update in March 2018 reduced the
ranking of websites that are deemed to be low quality,
including websites that have multiple errors, feature
aggressive advertising or consist largely of poorly-
written or irrelevant content.
Only index content that you’re interested in ranking for
and that qualifies as “Valuable Content”
Indexing Everything
#lvhug

1. High Quality
2. Engaging
3. Credible
Valuable content is...
#lvhug

1. Does your site have broken links?
2. Did you have a recent site redesign?
3. Did you move from a subdirectory to a
subdomain?
4. Do you have high quality link juice?
5. Are you providing valuable anchor text?
Problems with your Links
#lvhug

● MozCast - Report forecasting change in Google's algorithm
● Google Trends - Let’s you know what are trending topics
● Google’s March Algorithm update - what you need to know
● Steps to prune content without negatively impacting your site
● Moz Link Explorer - to help you diagnose your links
● Anatomy of Perfectly Optimized Page - Brian Deans guide to
On-page SEO
Useful Tools
#lvhug

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SEO: What To Do When Your Organic Traffic Drops

1. #LVHUG

2. SEO: What To Do When Your Organic Traffic Drops

3. Stephanie Alvarado Inbound Marketing Associate getsmartacre.com salvarado@getsmartacre.com #lvhug

4. Do NOT Panic #lvhug

5. 1. Was there an algorithm update? 2. Is this seasonal behavior? 3. Are your keywords targeting a smaller demographic? Ask yourself... #lvhug

6. But… What if you answered “no” to all 3 questions?

8. 3 More Reasons

9. Google’s Quality Update in March 2018 reduced the ranking of websites that are deemed to be low quality, including websites that have multiple errors, feature aggressive advertising or consist largely of poorly- written or irrelevant content. Only index content that you’re interested in ranking for and that qualifies as “Valuable Content” Indexing Everything #lvhug

10. 1. High Quality 2. Engaging 3. Credible Valuable content is... #lvhug

11.

12. 1. Does your site have broken links? 2. Did you have a recent site redesign? 3. Did you move from a subdirectory to a subdomain? 4. Do you have high quality link juice? 5. Are you providing valuable anchor text? Problems with your Links #lvhug

13. Poor Optimizations #lvhug

14.

15. ● MozCast - Report forecasting change in Google's algorithm ● Google Trends - Let’s you know what are trending topics ● Google’s March Algorithm update - what you need to know ● Steps to prune content without negatively impacting your site ● Moz Link Explorer - to help you diagnose your links ● Anatomy of Perfectly Optimized Page - Brian Deans guide to On-page SEO Useful Tools #lvhug

16. #LVHUG See You Next Quarter!

SEO: What To Do When Your Organic Traffic Drops

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