The presentation used at the Brussels Tech Summit of 7 June 2018. Short introduction to legal hackers and then a hands-on exercise on legal design thinking.

1. Legal Design thinking
applied

2. Legal hackers
global movement of individuals
passionate about
developing creative solutions
to some of the most pressing issues
at the intersection of law and technology

4. Meetups
• Speakers

5. Meetups
• Speakers
• Demo nights

6. Meetups
• Speakers
• Demo nights
• Hackathons

8. #Legalhack

9. Legal Design Thinking

10. Inspiration

11. Reach out

12. https://sites.google.com/site/pbd20171106

13. Process

15. Answer the following questions
1) What are the likely (privacy / data protection)
concerns of the user / persona?

16. Answer the following questions
1) What are the likely (privacy / data protection)
concerns of the user / persona?
2) What are the risks of the concept to the user /
persona? (and thus the legal risks, risk for the
company of not getting users, …)

17. Answer the following questions
1) What are the likely (privacy / data protection)
concerns of the user / persona?
2) What are the risks of the concept to the user /
persona? (and thus the legal risks, risk for the
company of not getting users, …)
3) How can the risk be mitigated in a way that is
compelling for the user?

18. Think of an app
APP
00

19. Think of an app
For profit
• Account aggregation
start-up
• Wants to go beyond
PSD2, and give an
overview of payment and
investment
• Access to (payment)
account APIs is more or
less ok, access to
investments not so much
Not for profit
• Overarching federation of
not-for-profit groups
• Support member(ship)
management
• pay membership fees
• accounting (cash flow)
• calendar / invite to events
/ take attendance
• special needs (financial,
food, medical,...)
APP
00

20. Insurance Portfolio Manager
• Company
• Insurance company (or insurance broker)
• App:
• Keeps track of the insurance policies of an individual
• property, civil liability, hospital, car insurance
• premium payment date, end date / renewal date,
• Allows for end-to-end handling of claims
• Launch claim, transfer proof (pictures, invoices,...), contact insurance company claims
department,
• Reports: claims made, status of the claims,...
• Extra
• Warning
• Insurance policies of a company
• property, electronics, professional liability, directors and officers (D&O), work accidents,
group pension plan, ... => keep track of policies AND claims
• If the app is for a broker: independence of the insurance company, so full
portfolio overview
• Gamify? Make it “fun” or at least “pleasing the eye”?
APP
01

21. Develop personas
APP
01

22. Develop personas
• Individual insurance taker
• Individual insured person (e.g. partner of, kid of,...)
• Corporate
• Decision maker at corporate insurance taker (e.g. chief
legal officer / chief financial officer)
• Decision maker at corporate insurance taker (e.g. chief
legal officer / chief financial officer)
• Administrator at corporate insurance taker (e.g.
paralegal, personal assistant to the CFO,...)
• Insured staff member
APP
01

23. Medical Concierge
• Company
• doctor (local MD or in a hospital)
• App:
• “Calendar” to follow-up meetings (with doctor or other
experts, e.g dietist) and required actions (take pills,
exercise,...)
• Extra
• Warning
• Ideally also provides more than “self-certification” that the
task is done
• Gamify? Make it “fun”?
• Report back to doctor, on return (read out) or “on the fly”
(connected)
APP
02

24. Go beyond...
APP
02

25. Charlie
• 8 years old
• only kid-son to Patrick and Irene, worried parents,
want to keep control of the “Charlie’s bubble”
• cancer, weekly meetings, daily meds
• introvert, no friends from home, knows some kids
in the same situation from the hospital visits/stays
• digital native, navigates his own tablet “like a pro”
(access to internet via wifi, not via telco), like
exploration games, not on social media
• loves the Avengers and Troll Hunters
APP
02

26. Regina
• 82 years old
• widow, mom of a son (61) and a daughter
(59), grandma of five (34, 31, 30, 25 and 24)
and grand-grandma of 4 (10, 8, 8 and 4)
• lots of “minor” illnesses: hip issues, knee
pain, migraines, instability (risk of falling),...
• extrovert, knows everybody in the
retirement home, joyful
• likes to read fiction, fan of Amelia Earhart
(and other frontrunning women)
• knows the basics of smartphones and tablets
tought by her (grand-)grandkids, keen to
learn more, but not always able to
APP
02

27. Gorgi
• 36 years old
• Single (divorced if you really need to know)
• main illness: diabetes (needs to measure up and
inject insuline)
• not really intro- or extravert, likes his privacy in some
areas,
• Gadget man, webdesign professional, works
alongside app developpers in the company he
founded
• likes to sport, but that is not always easy
• likes to go out and have fun with friends, which are
frequent visitors of a fastfood chain and an Irish pub
APP
02

29. Problem area

30. • Must track user location to show you places of interest /
allows booking of tourist attractions or restaurants etc. The
app will show you as you walk down the street (or simulate
you walking down the street) the menus of restaurants /
tourist attractions as you walk by.
• Must require a transaction between user and application
(booking a restaurant or tour). You can book a table /
attraction as you walk up, order from the menu / make a
purchase.
• Participants can get creative with a third way they want the
app to be useful (e.g. advertising, coupons, sharing with
friends)

31. ARRRTrip

32. • Voice-first payment capability or funds transfer and
mobile/online voice banking capability
• Must hold user financial data (credit card information)
• Must require a transaction between user and
application (using voice to pay, access accounts). Must
talk to some sort of bot for transaction to take place.
• Participants can get creative with third use (e.g. keep
track of your spending, offer financial advice)

33. Voice2Pay
Paying securely with your voice
TirNaNog Bar
4 Lesse: 12€
Confirm
payment of
12€!

34. • Must hold user data (medical history, prescriptions,
insurance information). This IoT device connects to the
user and monitors the health of the wearer. For
example, it monitors their blood insulin levels and auto
injects insulin when necessary.
• Must require a transaction between user and
application (link to doctor’s office, refill prescriptions)
• Participants can get creative with third use (e.g. share
information with doctor)

35. Insomniapp

37. Markus
 Late 20s
 Works Full-Time
 Accountant
Personality
 Extrovert
Technology Use
 Online dating
 Social media
 Watching shows and movies
Technology Expertise
 In the past consciously separated work and
personal but recently decided to get rid of
personal devices to save money
 Somewhat concerned about privacy but also
enjoys using the Internet and mobile device
applications
 Socially savvy on Internet but doesn’t always
read privacy policies
 Does not always think about passwords and
profile management
Need
 To keep work and personal identities
separate
Concerns
 Worries about the ability of his
work to monitor personal use
 Risk to work career
Access locations
 Uses work laptop (for personal use
too)
 Uses work phone (for personal use
too)

38. Raquel
 Late 50s
 Works Part-time at
local grocery
 Used to be an activist
still engages some
Personality
 Extrovert
Technology Use
 Lives in rural community so uses social
media to engage with friends and family
 Downloads books and podcasts
 Reads news sites
 Engages in online activist groups
Technology Expertise
 Newer adopter to technology
 Concerned about privacy but currently
chooses communication over security and
privacy
 Uses mostly default settings
 Not really certain of privacy rights and
connection between online use and
tracking
Needs
 Looking to increase digital footprint but
unsure of risks and how to protect
herself
Concerns
 Has been the victim of violence and
harassment in the past
 Somewhat wary of big business and
government
Access locations
 Uses home computer shared with
family and personal phone

39. Marie and Sam
 Mom early 40s
 Son 15 yrs old
 Mom works full-time
 Son is full-time student
and engages in after
school activities
Personality
 Mom: Introvert
 Son: Mix
Technology Use
 Gaming
 Education apps
 Social interactions
Technology Expertise
 Son has permission to engage in social media, gaming
apps, and apps related to school
 Mom is fairly tech and privacy savvy and worries about
his online safety and privacy
 Son is more concerned about his privacy in the sense
that he does not want mom monitoring everything he
does
 Mom tries to explain privacy policies and best
practices to son
Need
 Find a balance where mom is comfortable
with her son’s digital footprint without him
feeling like she is constantly monitoring him
Concerns
 Mom is worried about what son is
accessing and his online privacy
 Son wants to engage without mom
monitoring too much
Access locations
 Home computer monitored by mom
 Personal phone

40. 1) What are the privacy concerns of the user?
2) What are the risks of the concept to the user?
3) How can the risk be mitigated?