LinkedIn is not only a great tool for building your network to find and communicate with potential clients and referral sources, but also to find a job.
2. President, Legal Ease Consulting, Inc.
Practice
Management, Productivity, Marketing
and Business Development for
Lawyers
Services include individual
coaching, training, assessments &
surveys, and business and marketing
strategy
Practicing lawyer for over 15 years
Former law firm Administrative
Partner
Co-author, LinkedIn in One Hour for
Lawyers, and Facebook in One Hour
for Lawyers, published by the
American Bar Association
4. The “Professional
Network”
Founded 2003
200 million users as
of January 2013
Business people
connecting with
business people
5. A tool that allows you to:
Connect and re-connect
Demonstrate your
expertise and interests
Foster and accelerate
relationships
Leverage: who knows
whom – six degrees of
separation
6. 160 million unique visitors
monthly
74 million users in USA
700,000 members in the
legal field
>2 members join per second
Executives from every
Fortune 500 company
50% of users are business
decision makers
8. Communications about
Services
Advertising
Duties to Prospective Clients
Unauthorized Practice of Law
Confidentiality
Direct Contact/Solicitation/
Disclaimers
Specialization
9.
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13. Important: When someone interacts with
you on LinkedIn this is what they see first.
Be descriptive!
14. Use all three
options
Change default
names
Change public
profile link
15. Professional
Engaging and
Inviting
Consider using
same one you
use on other
networks for ease
of recognition
16.
17. Short Bio
Use Keywords in your profile
◦ Words someone would use
to find you
◦ Language potential
employers use to describe
skills and experience they
seek
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21. New Rich media tool replaces old
Applications feature On Edit Profile screen, find “Add
Add media to Media” within the designated
Summary, Experience or Education sections – the square with the plus
sections sign
44. On the “Search for
Jobs” page
More complete
profiles=easier to
find in search
More connections
= more „warm‟
introductions
Follow companies
you‟re interested
in; find out when
positions are
available
45.
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48. Refine your search by:
• Location
• Industry
• Relationship
• Company Size
• Fortune
49.
50.
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52.
53. Adjust your LinkedIn profile
settings from the toolbar on the
top right of your screen.
54.
55. 1. Updates
2. Activities
3. Profile Views
4. Connections
5. Social and Partner
advertising