2. Have you realised your intentions
• In the leaflet I feel that the vast majority of my intention have been
realised. For example I have been able to provide a great deal of
information in both the articles and the info graphics that I have
produced in the booklet. It was one of my intentions to ensure that
the leaflet contained enough information to be able to ensure that
people who knew little on the subject would be able to gain a great
deal of information about it. I also feel that the intentions were
achieved when I planned to make the leaflet be visually appealing. I
feel that I have achieved this through the use of brighter colours
perfectly aligned text and many images to portray the information
in a way that will make it attractive to potential readers. However I
feel that I could have geared the leaflet slightly more towards being
sport related by having one of the info graphics about spot
specifically rather than just nutritional information.
3. How appropriate was it for the target
audience
• Target audience: 18-35
• I feel that I was largely successful in targeting my work
towards the intended audience. I achieved this by using a
lighter colour palate when designing the background of my
leaflet as it would typically appeal more to the audience
that way. I also used fancy and informal text in the booklet
as this is a typical trend in media that has a similar target
audience. I have not got a particular gender that I have
chosen to aim the leaflet at but have however
unconsciously aimed it more towards a male audience as I
review my work. I have done this by giving only examples of
male athletes and using blue as the background colour and
as although it is not a strong dark blue which is most
commonly thought of as a masculine colour it is still a blue
and there will be symbolism still with the use of that
colour. If I were to redo the project I may have to alter this
to make it appeal to my audience better.
4. How was the content of the leaflet
• The content of the leaflet was very good quality for
the most part. The infographic content was probably
the best in the entire booklet due to the punchy and
key information that was conveyed within them as it
gave the readers a very clear way to gain
information about the subject quickly. The content
of the multi page article was also rather strong as it
gave a great deal of information about different
athletes which meant that I could relate the topic to
the real world. The weakest content within the
booklet in my opinion would be the fact file as the
facts within it are very long and n large paragraphs
which may put some readers off. I feel that if I was
to make some improvements I would consider
making the facts slightly shorter.
5. How effective was the style of the
booklet
• The style of the booklet is very effective for the
purpose as it is a rather informal style that allows
readers to feel relaxed which helps the leaflet be
more attractive for potential readers as it will look
more exciting than a very informative booklet. The
font styles also fit with the backgrounds as they are
in an informal and fun style. This helps to not only
make the booklet look more exciting but also it
makes the booklet look more consistent. If I could
revise the house style of the booklet in any way I
would make the background colour more gender
neutral as this would allow the booklet to look more
appealing to a wider audience.
6. What skills have I used during the
project
• During the planning and production of
the booklet I have used a wide range of
skills. For example when constructing
he infographics I had to use many
different Photoshop skills in order to
construct them such as shape
manipulation (the outlines of the
headings on the single page
infographic), rotoscoping (the fruit on
the single page infographic) and spot
healing (the images that needed parts
removed or changed). These skills also
expanded into work in the program
inDesign where I had to use my skills
with text manipulation to ensure that
all the text was even, fit around the
images that I placed to accompany the
images and looked right on the page.
7. How have my skills developed
• From the time that I started the project I feel
that I have developed my skills in certain areas as
I have progressed along the course of the
project. The most significant improvement in my
skills has been in inDesign as, before the project
began, I only had a basic knowledge of the
program and have been able to learn many new
skills such are paragraph manipulation and
wrapping text around images in different ways to
make it fit with different images on the page.
This was evident in my fact file as I have used
these developed skills in this part of the booklet.
However I have also further improved my skills
on Photoshop as I feel that I have become more
efficient in terms of use with the program as I
have used the program a great deal during the
project.
8. How could I improve my project
• If I was given a chance to redo certain areas of
the project I feel that some aspects would
benefit from change. This is due to both my
own opinion and the feedback that I have
received on the project. The first area that I
would improve would be the fact file. This is
due to the feedback I have received that has
informed me that the fact file would benefit
from more punchy facts and a few more
images as it has a large amount of text for a
fact file and may, therefore, do better with the
facts being shortened and the ratio of text to
images being fixed within the fact file. I also
feel that the main article could be improved
by adding a few more images to accompany
the text as a visual representation as this
would cater to the target audience more. As
previously mentioned I would also change the
colour scheme of the leaflet to a more gender
neutral colour as this could make it appeal to
a larger audience and attract more people to
read the leaflet.
original update
d
Updated colour scheme
Image added into space
9. Planning and preparation
• I feel that the planning I did for the leaflet was essential in
construction of the leaflet. This is due to the fact that it
allowed my to have several aspects of the project prepared
before the construction of the leaflet began. I feel that I
made a largely effective plan to follow as my leaflet was
constructed in line with the schedule I set out and all the
assets that I needed were completed. The schedule that I
made allowed me to keep the project to a good standard
and also work on the time frame that I was given as it
separated what I had to do each lesson to finish the project
on time. I also used planning when I gathered research for
the the leaflet and the content within it. This made it so
that during the production I did not have to check all my
facts as I was constructing and use a lot of time as I already
had all the facts that I needed. I also had done research into
infographics and fact files as a source of inspiration so that I
already had ideas in my head about what to do so that I did
not have to spend the time during the construction of the
booklet.
10. Time management
• I feel that I have managed my
time well during the course of
the project as I was able to
complete the project within the
time that I was given whilst still
allowing time for review and
improvement on key areas if it
was necessary to do so. I feel
that this time management was
thanks in large part to the
planning of the projects as this
allowed me to manage my time
easily and make sure that I
could complete it on time.
11. Reviewing work in progress
• To review my work in progress I used two
separate methods to obtain feedback to see
what I had done well with the project and
what needed improving. The first method that
I used was to create surveys for people to
leave feedback on the leaflet. I placed this
leaflet online on social media so that I could
get a lot of responses to gather a large
amount of information about my leaflet. I
made sure that many of the questions were
very open so people could write a lot about
what they thought of the leaflet. This allowed
me to gain more specifics about why people
thought what they did and also gain some
examples of possible improvements. The
second method that I used was peer review.
This was done through getting my classmates
to analyse the different aspects of the leaflets
and say what they liked and disliked about
them. This was useful as it allowed me to gain
an insight from someone who was doing a
project similar to mine as they may have
thought of aspects that I overlooked.
12. Technical competences and creative
abilities
• The technical aspects of my leaflet are apparent in pretty much every
page of the leaflet. For example I have created a border on every page
that gives it a brush effect on the outline of the page. This was
created by screenshotting the design on the veganuary website. This
means that the idea from a creative standpoint is rather unoriginal
but I felt that it was technically proficient enough to benefit the book
aesthetically. Another technical point of the leaflet would be the
creation of the rotoscoped foods on the single page infographic. I did
these by rotascoping round images of fruit and using the colour
overlay option to give them an almost cartoon look to them. In terms
of creative abilities this made the infographic stand out as it did not
just use regular images but used unusual cartoon designs as
representation and therefore showed some creative skill. Another
technical aspect of the project would be the spacing of the text. This
was done in the infographics to make the text more clear for the
reader. This was done by editing the text spacing when I was writing
the text. Technically it is not very complex but it is very effective in
functionality. From a creative standpoint I have made several creative
decisions during the project. For example I have used text wrapping
on the fact file. This allows for the text to flow around the image that I
have in the middle of the page and makes the page look visually
appealing to a viewer. It is also rather creative as it breaks outside of
the regular text style of simple rectangular shaped paragraphs and is
therefore more exciting on the page. From a technical standpoint this
was done by simply using a text wrap. Another creative ability that I
have displayed in the leaflet is the use of the comparisons of the
foods being displayed using thumbs up. This is creative as it serves as
a clear visual representation of the winner of each category rather
than having the viewer check all the information.
