SMUG Extension Class in Green Bay

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These are the slides from my March 25 presentation to the NE Wisconsin chapter of the Public Relations Society of America.

Negócios Turismo

Not Your Father’s Media (Yet)

Northeast Wisconsin Chapter, PRSA

Lee Aase

March 25, 2008

Rules for Effective
Presentations
• Establish credibility
• Manage Expectations

Breaking the Rules

• Political Science, B.S.

Mutual Expectations
• I won’t read my slides to you
• No excessive note-taking
• Interaction is essential

5

Goals/Plans for Today
• Overview of Carnage
• Social Media Sampler
• Real, Practical Examples
• Excuse Elimination
• Your Action Plan - Get SMUG

6

Surveying the
Wreckage
• Massive newspaper
layoffs/buyouts
• Star Tribune
• Pioneer Press
• Los Angeles Times

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