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How user-generated video is boosting sales impact at Verizon

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Find out how Verizon, one of the largest communication technology companies in the world, is leveraging the expertise and passion of its highest performers to increase team capability and client revenue. Presentation slides from Learning Technologies 2019. Speakers: Keith Povey, Head of UK&I Field Marketing - Verizon and Carl Hodler, Co-Founder - StoryTagger.

For more info see: https://www.storytagger.com/learningtechnologies/

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How user-generated video is boosting sales impact at Verizon

  1. 1. Boosting team capability and sales impact with user-generated video 18th January 2019 Cheryl Clemons cheryl@learnerlab.com 07968 972917 Boosting team capability and sales impact with user-generated video Carl Hodler – Co-Founder, StoryTagger Keith Povey– Head of UK&I Field Marketing, Verizon
  2. 2. Boosting team capability and sales impact with user-generated video A new user-generated mobile video tool for learning
  3. 3. Boosting team capability and sales impact with user-generated video Why is UGV important in learning right now? Demand for video Need for trust Open cultures Consumer video growth Currently too expensive Hard to scale Remove hierarchies Break down silos Innovation and change Knowledge sharing Trust is under pressure Authenticity
  4. 4. Boosting team capability and sales impact with user-generated video Why hasn’t UGV reached critical mass? Self-filming is not a natural behaviour Lack of time/people’s experience in reflection Challenging for people to focus on complex topics Tough to make short videos Variety of technology to support Sharing large video files is difficult
  5. 5. Boosting team capability and sales impact with user-generated video Share experiences and success stories Embed what works Unlimited locations No time dependency Personal videos Guided process Quick and simple Bridge event and work Increase in engagement 21st century leadership skills Mobile first Trusted sources On-demand How pioneering teams are using StoryTagger Learning reflectionCareer stories Learning transfer Blend classroom experience Sales enablement
  6. 6. Boosting team capability and sales impact with user-generated video Keith Povey Head of UK &I Field Marketing Verizon Enterprise Solutions
  7. 7. Boosting team capability and sales impact with user-generated video Audience profile Hard to engage with corporate messages Mobile first, always on the road Time poor, need information fast Place trust in peer knowledge Business Drivers Upskilling account teams to spot sales opportunities Multiple vendor messaging Speed of product changes Cut through noise of corporate messages Challenges in sales enablement
  8. 8. Boosting team capability and sales impact with user-generated video LEVERAGE EXPERTISE AND PASSION OF HIGHEST PERFORMERS CREATE CONCISE VALUE-LED VIDEO STORIES SHARE WITH BUSY PEOPLE IN THE FIELD 1. 2. 3. Approach and solution
  9. 9. Boosting team capability and sales impact with user-generated video Seed content and strong support from team leader Videos important part of wider campaign StoryTagger analytics drove weekly personalized comms How did we get people to join in?
  10. 10. Boosting team capability and sales impact with user-generated video Outgoing people became camera shy People found it tricky to be concise Challenges overcome Solved by: • Guided process helped people build confidence. • Ability to practice and re-record honed message and produced quality content.
  11. 11. Boosting team capability and sales impact with user-generated video Communicate value upfront Strong senior sponsorship Integrate with wider campaign Mixture of pull and push Weekly nudges Lessons learned
  12. 12. Boosting team capability and sales impact with user-generated video Team loved just-in-time video Easy to use Great content Download and views Typical app 30% / 40% Better communication skills Better sales capability Biggest pipeline with teams using StoryTagger Feedback and impact data
  13. 13. Boosting team capability and sales impact with user-generated video Thank you – any questions?
  14. 14. Follow me on LinkedIn Carl Hodler Try StoryTagger today Use code: lt19stories

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