Find out how EDF Energy is pioneering user-generated mobile video to increase engagement with its leadership programme. Presentation slides from Learning Technologies 2019. Speakers: Carl Lovett, Digital Learning Manager at EDF Energy and Carl Hodler, Co-Founder StoryTagger. For more info see: https://www.storytagger.com/learningtechnologies/

1. 18th January 2019
Cheryl Clemons
cheryl@learnerlab.com
07968 972917
THE EDF ENERGY STORY: EXTENDING THE CLASSROOM
EXPERIENCE WITH LEARNER-GENERATED VIDEO
Carl Hodler – Co-Founder, StoryTagger
Carl Lovett– Digital Learning Manager, EDF Energy

2. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO
A new user-generated
mobile video tool for learning

3. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO
Why is UGV important in learning right now?
Demand for video Need for trust Open cultures
Consumer video growth
Currently too expensive
Hard to scale
Remove hierarchies
Break down silos
Innovation and change
Knowledge sharing
Trust is under pressure
Authenticity

4. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO
Why hasn’t UGV reached critical mass?
Self-filming is not a natural behaviour
Lack of time/people’s experience in reflection
Challenging for people to focus on complex topics
Tough to make short videos
Variety of technology to support
Sharing large video files is difficult

5. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO
Share experiences
and success stories
Embed what works
Unlimited locations
No time dependency
Personal videos
Guided process
Quick and simple
Bridge event and work
Increase in
engagement
21st century
leadership skills
Mobile first
Trusted sources
On-demand
How pioneering teams are using StoryTagger
Learning reflectionCareer stories Learning transfer
Blend classroom
experience
Sales enablement

6. Carl Lovett
Digital Learning Manager
EDF ENERGY
Fundamentals of
Leadership Programme -
StoryTagger
Our leaders’ stories

7. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO
Complex operating environment and audience
Domestic Renewables Nuclear Field
engineers
Contact
centres
Power
station

8. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO
Changing expectations of how we live and work
Culture shift

9. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO
• Develop new social learning technology /
methodology for a pilot project.
• Understand benefits of social learning technology
and how it can support our learning experiences.
• Increase learner engagement through social learning
and enable a continuous learning culture.
Aims of project

10. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO
Pilot #1 – A sprint to launch
Contract
signed
Story pack
design
Invitations
to download
FLEP days 1-3
Only 15 days
Personal
introductions
Application of
learning
Application
of learning
StoryTagger set up period
Impact
feedback

11. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO
Measure
Pre-Pilot
Cohorts*
StoryTagger
Pilot #1
Fulfilment of expectations 82 90
Preparation & organisation 86 85
Content 88 97
Training structure 80 87
Trainers 92 96
Handouts & aids 82 85
Anticipated impact 79 79
Satisfaction 88 92
Did you complete the pre-course activities? 90 93
The content relates directly to my role as a leader? 86 84
I would recommend this programme to a colleague in a
similar role
87 92
Pilot #1 – Early results and lessons learned
* Average across the previous cohorts using Moodle forum
Not all measures relate to StoryTagger.
Direct A/B testing
92% recommendation highest
ever from programme

12. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO
Pilot #2 – Enhanced integration
Enrollment
comms
Pre-course
webinar
FLEP days 1-3 Application
of learning
FLEP days 4-5 Reconnects back at
work
Personal
introductions
Application of
learning
Introduce ST
Trainer videos
Seed videos and
nudge
Amplify great content
Data-driven communications
Launch final story packs
Impact
feedback
Trainer videos and
data-driven
communications

13. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO
Integrate
user-generated
video into
programme
Seed content
from ‘super-
engaged’
colleagues
Nudge engagement
with data-driven
communications
1. 2. 3.
Tips for using UGV in classroom blend

14. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO
Potential future uses of ST at EDF Energy
.fr
.co.uk
Embedding
across our full
Leadership
offering
‘Story telling’
Hinkley Point C
build in
Somerset
APIs to further
build
continuous
learning
cultures
Connector
between EDF
Energy and EDF
Group to break
down silos
Knowledge
transfer of
metering field
engineers

15. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO
Thank you – any questions?

16. Follow me on LinkedIn
Carl Hodler
Try StoryTagger today
Use code: lt19stories