Chat is the new mobile interface. 2.5 billion people have at least one messaging app such as Facebook messenger, whatsapp, and more. App boredom plus rise of messaging is driving a paradigm shift. Imagine ordering a cab, playing your favorite music, getting flight updates, buying new trainers all from within your favorite messaging app! Hear from the founder of world's leading bot platform- Gupshup and meet some really cool bots, created on his platform.
Beerud Sheth
5. Everyone uses messaging!
Big 4 social networks
• Twitter
• Facebook
• LinkedIn
• Instagram
Big 4 messaging apps
• WeChat
• Viber
• WhatsApp
• FB Messenger
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6. What’s unique about bots?
• No download! (server side software)
• Easier to build, upgrade and maintain
• In messaging app
• Popular platform
• Conversational interface
• Natural interactions
• Private conversation threads
• Maintains context
7. Apps vs Bots
• App fatigue - Users don’t like downloads
• User acquisition costs are high
• Only short-tail apps popular
• Context is retained
• High cost of
• development
• upgrade
• marketing
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8. Enormous potential for NLP + AI
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• Extract meaning out of the user
statements (Entity and Intent)
• Search and pull out content based on
the query (Semantic Search)
• Context and personalization
(Recommend based on history)
9. Scope & Context
• Scope
• Limit the scope of the bot where possible
• Intelligence is evaluated wrt scope
• Least user effort to accomplishing the task
• Maintain user context
• Auth is implied and instant
• History is right there
• Personalization: “Usual”
• Context: “Why did it happen?”
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