Prototyping Your Experiences

1PAGEPROTOTYPING EXPERIENCES // Kiba Case Study
PROTOTYPING
EXPERIENCES
Exploring Disruptive
User Experiences
Before You Build Them

2PAGE
Design Research is
a hunt for clues
about what to make.
PROTOTYPING EXPERIENCES // Kiba Case Study

3PAGE
One of our tools is asking
questions.

4PAGE
What kind of yak would you
like to ride?

5PAGE
Iride
allofthe
tim
e
Iride
once
in
a
w
hile
Irode
once
I’ve
seen
others
ride
yaks
I’ve
heard
aboutriding
yaks
W
hat?
DEPTH OF EXPERIENCE
VERYEXPERIENCED
TOTALLYUNAWARE
N
everheard
ofit,
butIunderstand
w
hatitm
eans.
EXPERIENCE LEVEL
How much yak riding experience do you have?

6PAGE
DEPTH OF EXPERIENCE
VERYEXPERIENCED
TOTALLYUNAWARE
Iride
allofthe
tim
e
Iride
once
in
a
w
hile
Irode
once
I’ve
seen
others
ride
yaks
I’ve
heard
aboutriding
yaks
W
hat?
N
everheard
ofit,
butIunderstand
w
hatitm
eans.
EXPERIENCE LEVEL

7PAGE
DEPTH OF EXPERIENCE
NOVICE
VERYEXPERIENCED
TOTALLYUNAWARE
“Do you prefer to ride your yak
bare back,or with a saddle?”
-Question for a Novice
Iride
allofthe
tim
e
Iride
once
in
a
w
hile
Irode
once
I’ve
seen
others
ride
yaks
I’ve
heard
aboutriding
yaks
W
hat?
N
everheard
ofit,
butIunderstand
w
hatitm
eans.
EXPERIENCE LEVEL

8PAGE
Ithappens
all
ofthe
tim
e
Ithappens
once
in
a
w
hile
Ithappened
once
I’ve
seen
it
happen
I’ve
heard
aboutit
W
hat?
DEPTH OF EXPERIENCE
NOVICE
VERYEXPERIENCED
TOTALLYUNAWARE
}Noise
“Do you prefer to ride your yak
bare back,or with a saddle?”
-Question for a Novice
N
everheard
ofit,
butIunderstand
w
hatitm
eans.
EXPERIENCE LEVEL

9PAGE
DEPTH OF EXPERIENCE
POTENTIAL
CUSTOMER
VERYEXPERIENCED
TOTALLYUNAWARE
“Do you think you’d ever
try riding a yak?”
-Question for a potential customer
Iride
allofthe
tim
e
Iride
once
in
a
w
hile
Irode
once
I’ve
seen
others
ride
yaks
I’ve
heard
aboutriding
yaks
W
hat?
N
everheard
ofit,
butIunderstand
w
hatitm
eans.
EXPERIENCE LEVEL

10PAGE
DEPTH OF EXPERIENCE
POTENTIAL
CUSTOMER
VERYEXPERIENCED
TOTALLYUNAWARE
“Do you think you’d ever
try riding a yak?”
-Question for a potential customer
}Noise
Iride
allofthe
tim
e
Iride
once
in
a
w
hile
Irode
once
I’ve
seen
others
ride
yaks
I’ve
heard
aboutriding
yaks
W
hat?
N
everheard
ofit,
butIunderstand
w
hatitm
eans.
EXPERIENCE LEVEL

11PAGE
EXPERIENCE LEVEL
DEPTH OF EXPERIENCE
VERYEXPERIENCED
TOTALLYUNAWARE
NOVICE
EXPERT
BEGINNER
CURIOUS
AWARE
POTENTIAL
CUSTOMER
Iride
allofthe
tim
e
Iride
once
in
a
w
hile
Irode
once
I’ve
seen
others
ride
yaks
I’ve
heard
aboutriding
yaks
N
everheard
ofit,
butIunderstand
w
hatitm
eans.
W
hat?

12PAGE
Where does that leave
disruptive experiences
that nobody has
experienced yet?

13PAGE
How can we understand which
experiences are desirable…
…before we make huge
investments in making them
feasible?

14PAGE
If the question you want to
ask requires more depth of
experience…
…experience prototyping
might be right for you.

15PAGE
An Experience Prototype tries
to bring key aspects of an
experience to life, without
having to create every aspect
of the experience.

16PAGE
A mechanical turk
can tell you how
people feel about a
machine that plays
chess, without
having to make a
machine that plays
chess.

17PAGE
Rough storyboards
can help people
understand the
broad strokes of
what the experience
might be like.

18PAGE
Better resolved
storyboards bring
more detail and
tighter storytelling
to the concepts.

19PAGE
But at some point, the
depth of experience
you need requires an
immersive prototype.
That’s when things get
really interesting.

20PAGE
Im
agining
MOSTRESOLUTION
LEASTRESOLUTION
ExplainingA
cting
itO
ut
D
raw
ing
a
picture
M
aking
a
Q
uick
VideoH
aving
som
eone
else
try
an
aspectofyourexperience
M
aking
a
Storyboard
MORE EXPENSIVE AND TIME
CONSUMING
Building Resolution
…but just enough
H
aving
som
eone
else
try
m
ultiple
aspects
ofyourexperience
Trying
youractualproduct

21PAGEPROTOTYPING EXPERIENCES // Kiba Case Study

22PAGE
Kiba TARGET EXPERIENCE
A camera is
capturing what is
happening in your
house
A computer is
looking at the
feeds from the
camera, and
ﬁnding the “best
clips.”
The “best clips”
are sent to you in
a feed, for you to
watch.
You cannot
imagine how you
lived without such
a device.
Become a Vida
evangelist.
Kiba captures and curates
life’s big little moments.

23PAGE
KIBA TARGET EXPERIENCE
A camera is
capturing what is
happening in your
house
A computer is
looking at the
feeds from the
camera, and
clips.”
are sent to you in
a feed, for you to
watch.
You cannot
imagine how you
lived without such
a device.
Become a Vida
evangelist.
Does anything
worth watching
happen in your
house?
What are the
clips that users
want to see?
How much of
what is
happening is
interesting?
Why?
When and how
do you want to
consume those
clips?
Do you want to
share them?
What are the
high level take
aways when
people see their
own lives in a
new way?
FUNDAMENTAL
QUESTIONS

24PAGE
A camera is
capturing what is
happening in your
house
A computer is
looking at the
feeds from the
camera, and
clips.”
You cannot
imagine how you
lived without such
a device.
Become a Vida
evangelist.
CAMERA THAT
WE CAN
ACCESS
REMOTELY
ALGORYTHMS
THAT CAN
IDENTIFY “BIG,
LITTLE
MOMENTS
A “FEED” OF
VIDEOS.
TECHNICAL
HURDLES
CUSTOM
HARDWARE
UNDERSTAND
TARGETS, AND
CREATE
SOFTWARE THAT
FINDS THEM.
CUSTOM UX,
SOFTWARE AND
THE SERVERS TO
RUN IT.
are sent to you in
a feed, for you to
watch.

25PAGE
How can we understand which
experiences are desirable…
…before we make huge
investments in making them
feasible?

26PAGE
A camera is
capturing what is
happening in your
house
A computer is
looking at the
feeds from the
camera, and
clips.”
You cannot
imagine how you
lived without such
a device.
Become a Vida
evangelist.
CAMERA THAT
WE CAN
ACCESS
REMOTELY
ALGORITHMS
THAT CAN
IDENTIFY “BIG,
LITTLE
MOMENTS
A “FEED” OF
VIDEOS.
WORK
AROUNDS
DROPCAM
HUMANS
LOOKING A LOTS
OF VIDEO
INSTAGRAM
are sent to you in
a feed, for you to
watch.

27PAGE
Recruitvia
personal
connections
and
C
raig’s
List
DEPTH OF EXPERIENCE
W
e
return
to
w
atch
the
m
ostinteresting
videos
from
their
feed
and
talk
about
the
experience
D
eploy
cam
eras
and
discuss
w
hat
users
anticipate
U
sers
experience
feeds
for10
days.
Team members watch ALL of the
video, extract clips and update the
feeds manually
KIBA EXPERIENCE PROTOTYPE

28PAGE
QUESTION ANSWER
Did anything
happen in
people’s homes?
YES! We saw lots of
things happening. But
what outsiders thought
was interesting, and
what users found
interesting were
different! Context is
king.

29PAGE
QUESTION ANSWER
What clips did
people want to
see? How much of
what is happening
is interesting?
Why?
The clips people found
interesting were
intensely personal.
They weren’t funny cat
videos—they’re videos
of my cats, and only I
really get why this is
funny.

30PAGE
QUESTION ANSWER
When and how
do you want to
consume those
clips? Do you
want to share
them?
There’s not as much
happening, compared
to social media. So the
watching behavior is
different.
And the audience is a
lot smaller.

31PAGE
QUESTION ANSWER
What are the high
level take aways
when people see
their own lives in
a new way?
Privacy is not having to
exert the energy to
keep up appearances.
Security just means I
don’t have a reason to
distrust you yet.

32PAGE
QUESTION ANSWER
What are the high
level take aways
when people see
their own lives in
a new way?
Everybody is worried
about the potential for
spying.
Everybody does some
spying.

33PAGE
A camera is
capturing what is
happening in your
house
A computer is
looking at the
feeds from the
camera, and
clips.”
are sent to you in
a feed, for you to
watch.
You cannot
imagine how you
lived without such
a device.
Become a Vida
evangelist.
Exploring experience imperfectly informs the
development of a more perfect experience

34PAGE
What questions should
you be asking?

35PAGE
Ground Rules:
Generative session: only add, don’t argue
Build on the ideas of others: not an originality
contest! Probe the nuances.
Go for quantity: if it doesn’t hurt, it’s not working
Set up:
Whiteboard, Team Members, One Hour

36PAGE
What are your guiding hypotheses: why and
how might your product ﬁnd a niche in
people’s lives? How will it get their attention?
Why will people care?
These are the things you WANT people to say
about you.
(20 min)

37PAGE
What are your dreaded hypotheses: how and
why might your product fail to ﬁt into
people’s lives? Why might they lose
interest? Why would they NOT care?
These are the things you are AFRAID people
might say about you.
(20 min)

38PAGE
How well do you think you understand these
hypotheses? Which have you investigated?
How much do you trust the results?
PUT A CIRCLE IN FRONT OF EACH
HYPOTHESIS THAT IS NOT WELL
UNDERSTOOD.
(5 min)

39PAGE
What are the most pivotal positive and
negative hypotheses to investigate, from a
customer experience standpoint?
PUT AN X IN FRONT OF EACH
HYPOTHESIS THAT IS CRUCIAL TO YOUR
CUSTOMER EXPERIENCE.
(5 min)

40PAGE
Everything that has an X AND an O in front of
it needs investigation!
How could you investigate those hypotheses?

41PAGE
Imagine a world where you can do anything
you want. What would your experiments
look like?
Then bring it back to reality; what could a
doable version of that experiment look like?
How can you bring the key aspects to life as
quickly and cheaply as possible?

42PAGE
www.getkiba.com
chris@thing-tank.com

Prototyping Your Experiences

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