G6: Getting Leaders On Board: Don’t Let Your Innovation Program be Pronounced Dead on Arrival, Ben Hafele
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2019 Lean Startup Conference
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G6: Getting Leaders On Board: Don’t Let Your Innovation Program be Pronounced Dead on Arrival, Ben Hafele
- 1. Caterpillar: Non-Confidential Caterpillar © 2019. All Rights Reserved Getting Leaders On Board: Don’t Let Your Innovation Program be Pronounced Dead on Arrival 25 October, 2019 Ben Hafele
- 2. Caterpillar: Non-Confidential Caterpillar © 2019. All Rights Reserved Stages of Innovation Investment- Ready Business Lean Startup & Design Thinking New Product Introduction Business / Product Strategy What should we offer, if anything? How do we scale it? Seed Funding $ Investment Funding $$$$$$$$ Business goal of Lean Startup & Design Thinking Reduce the defect of building something nobody wants Adapted from The Process of Design Squiggle by Damien Newman, thedesignsquiggle.com
- 3. Caterpillar: Non-Confidential Caterpillar © 2019. All Rights Reserved Investment Readiness Levels Search Execute Lean Startup & Design Thinking IRL 0 IRL 3 IRL 5 IRL 6 IRL 7 IRL 9 IRL 4 IRL 8 Investment- Ready Business IRL 1 Investment Readiness Level Description IRL 1 Complete First-Pass Canvas IRL 2 Market Size / Competitive Analysis IRL 3 Problem / Solution Validation IRL 4 Prototype Low Fidelity MVP IRL 5 Validate Product / Market Fit IRL 6 Validate Right Side of Canvas IRL 7 Prototype High Fidelity MVP IRL 8 Validate Left Side of Canvas IRL 9 Validate Metrics That Matter Source: Steve Blank blog post - It’s Time to Play Moneyball: The Investment Readiness Level IRL 2 Use a concept similar to the Investment Readiness Levels to measure progress across all Search stage projects.
- 4. Caterpillar: Non-Confidential Caterpillar © 2019. All Rights Reserved Vetting & Metered Funding Risk Valuation / Funding Note: This never goes to zero. IRL 0 IRL 3 IRL 5 IRL 6 IRL 7 IRL 9 IRL 4 IRL 8 IRL 1 IRL 2 Do not over-fund Search stage projects; rather, make projects earn additional funding.
- 5. Caterpillar: Non-Confidential Caterpillar © 2019. All Rights Reserved “Search” Stage Innovation Portfolio Project Name Lead Coach Description Next Sprint Report-Out IRL (0-9) Age (months) Ballpark Revenue Opportunity Excalibur Hamid Chai Blah blah 15 June, 2019 8 9.6 $30M . . . . . . . . . . . . . . . . . . . . . . . . Dingo Jessica Chai Blah blah 3 June, 2019 5 3.8 $10M . . . . . . . . . . . . . . . . . . . . . . . . Nimba Joao Nate Blah blah 25 May, 2019 2 2.1 $20M Use Investment Readiness Level and Age as two primary portfolio metrics for Search stage projects.
- 6. Caterpillar: Non-Confidential Caterpillar © 2019. All Rights Reserved Defining Success & Failure Imagine in 2 years you… Scaled / Executed Did Not Scale / Execute Achieved IRL9 Could not achieve IRL9 Success Failure Failure Success Make sure that your team and stakeholders understand the definition of success and failure.
- 7. Caterpillar: Non-Confidential Caterpillar © 2019. All Rights Reserved Summary • Make sure your team and stakeholders understand • the business goal of Lean Startup & Design Thinking • the definitions of success and failure • Do not over-fund Search stage projects; rather, make projects earn additional funding • To measure progress across a portfolio of Search stage projects, use • a concept similar to Investment Readiness Levels • project age Questions / Comments / Debate ?