Starting a new business is hard enough, but creating a new technology has unique challenges. From how to deploy early funding, to hiring from a community that you trust, Laurence Kemball-Cook, founder and CEO of Pavegen, gives his insights into how applying Lean Startup principles helped his company become the global leader in harvesting energy and data from footfall.

1. HACK YOUR WORLD
@pavegen

2. “THINK BIG, START SMALL, SCALE FAST.”
-THE LEAN STARTUP

3. THINKING BIG

4. LAURENCE KEMBALL-
COOK
INVENTOR / FOUNDER / CEO / ENGINEER

5. STARTING SMALL

6. BUILDING AND
TESTING OUR MVP

7. MVP FEEDBACK:
‘GAMIFIED ENERGY’

8. LISTEN AND ACT

9. SCALING FAST

10. RECRUITING A
TOP TEAM ABROAD

11. NEW PRODUCT

12. FROM LOCAL…

13. TO GLOBAL

14. THE POWER OF THE PRESS

15. THE POWER OF CELEBRITY

16. FACING CHALLENGES ABROAD

18. THE NEXT STEP…

19. THANK YOU!
@pavegen